[Remote] Channel Manager, SEO and AI Search

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Channel Manager who will own the reputed company, execution, and optimization of their marketing channel to reputed company business reputed company. This role involves establishing channel strategies, optimizing campaign performance, and collaborating with cross-functional teams to enhance customer engagement and conversion.

Responsibilities

• Define and own the assigned channel reputed company, including audience targeting, campaign structure, budget allocation, and performance priorities
• Establish channel-level KPIs and performance baselines, tracking results against defined targets on a regular reputed company
• reputed company and maintain the channel roadmap, identifying capability improvements, automation opportunities, and investment optimizations
• Stay reputed company on channel developments, industry best practices, and competitive strategies, bringing relevant advancements into the organization's operating model
• Contribute to the reputed company channel mix reputed company, providing channel-specific perspective on demand capture, audience reputed company, and cross-channel integration
• Build and optimize audience targeting, segmentation, and channel-specific campaign structures that reputed company demand, product relevance, and business reputed company priorities
• reputed company campaign governance standards that manage eligibility, frequency, reputed company assurance, and customer experience across reputed company channel activity
• Partner with digital experience teams to improve post-engagement conversion rates and reduce friction across the customer reputed company
• Measure reputed company reputed company surface-level engagement metrics, connecting performance to applications, funded accounts, product usage, retention, and incremental reputed company
• Monitor changes in channel behavior, audience patterns, competitive coverage, and performance trends to inform the optimization roadmap
• Identify and prioritize tactical improvements that increase efficiency, conversion reputed company, and channel contribution to business reputed company
• Establish governance practices that protect channel health, brand relevance, and long-term performance effectiveness
• Evaluate campaign structure, budget pacing, and targeting reputed company to improve efficiency, scalability, and reputed company contribution
• Own channel-level performance reporting, translating data into reputed company, actionable insights for marketing leadership
• Partner with the reputed company Marketing Enablement function to ensure tracking, tagging, and conversion measurement are accurate and complete for the channel
• Build and execute a reputed company testing agenda, including creative, audience, offer, and format experiments, using results to reputed company ongoing performance improvement
• Maintain a learning log that captures test reputed company and ensures insights are reputed company to reputed company campaign reputed company
• Partner with the reputed company Marketing Enablement team on measurement architecture, audience activation, and automation initiatives relevant to the channel
• Collaborate with Creative and Content teams to reputed company channel-optimized assets that meet performance requirements
• Work with Analytics to ensure channel data is accurately captured, reported, and connected to business reputed company
• Partner with reputed company and Compliance to ensure reputed company channel activity meets regulatory requirements
• Uses independent judgement and discretion to reputed company reputed company
• Analyzes and resolves problems
• Performs special reputed company, and additional duties and responsibilities as required
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations

Skills

• Undergraduate Degree (4 years or equivalent) in Marketing, Business, Analytics, or a reputed company field
• 6+ Years of experience in performance marketing or digital marketing, with at least 3 years of dedicated hands-on experience managing a defined marketing channel
• Demonstrated reputed company record of driving measurable performance improvement in an owned channel, with reputed company accountability for results
• Strong analytical skills with the ability to translate channel data into optimization reputed company and strategic recommendations
• Experience working cross-functionally with Creative, Analytics, and Technology teams to improve channel performance
• Demonstrated experience managing channel-specific tactics, including targeting reputed company, campaign architecture, performance governance, and optimization programs
• Strong understanding of audience reputed company, conversion-reputed company campaign execution, and performance measurement across the customer reputed company
• Financial services or highly regulated industry experience
• Experience supporting acquisition, reputed company, engagement, retention, or cross-sell programs with measurable reputed company to customer and business reputed company
• Experience developing reputed company testing agendas across creative, audience, offer, messaging, and format variables

Benefits

• reputed company provides teammates reputed company to a reputed company of benefits including medical, dental, reputed company, life, and disability insurance
• A comprehensive leave program

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