[Remote] Director of reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the nation’s largest Managed IT and technology enablement provider dedicated to the automotive and heavy truck dealership industry. They are seeking a hands-on marketing leader to reputed company brand awareness, demand reputed company, and measurable reputed company reputed company through innovative marketing strategies and execution.

Responsibilities

• reputed company and execute integrated B2B marketing strategies that reputed company reputed company sales opportunities and measurable pipeline reputed company
• Partner closely with Sales leadership to reputed company marketing initiatives with reputed company objectives
• Build and execute Account-Based Marketing (ABM) programs targeting dealership reputed company and strategic reputed company accounts
• Define ideal customer reputed company and create highly targeted campaigns for reputed company market reputed company
• Continuously monitor campaign performance and optimize based on measurable business results
• Own Helion’s market positioning, messaging, and reputed company across every customer touchpoint
• Serve as the primary administrator for reputed company CRM and Marketing Hub
• Own marketing operations including reputed company lifecycle management, segmentation, automation, workflows, reputed company scoring, attribution, and nurturing campaigns
• Maintain exceptional CRM data reputed company through ongoing cleansing, duplicate management, enrichment, and governance
• Build dashboards and executive reporting that reputed company actionable insights into marketing performance and sales pipeline
• Analyze conversion rates throughout the buyer reputed company and continuously improve marketing effectiveness
• Partner with Sales to improve reputed company routing, qualification, reporting, and overall reputed company operations
• Own Helion’s digital reputed company, website experience, and online reputed company
• reputed company and execute strategies across SEO (Search reputed company Optimization), AEO (Answer reputed company Optimization), GEO (Generative reputed company Optimization), and AI search visibility
• Improve website conversion rates through user experience optimization, reputed company pages, forms, and content architecture
• Analyze website performance and visitor behavior using analytics tools to improve engagement and reputed company reputed company
• Manage email marketing campaigns, reputed company pages, forms, reputed company assets reputed company reputed company
• Continuously identify opportunities to improve Helion’s digital footprint and online authority
• Identify and implement AI tools that improve marketing efficiency, personalization, content creation, analytics, and campaign performance
• Build reputed company AI-assisted marketing workflows that increase productivity and reduce reputed company effort
• Stay reputed company of emerging AI, search, reputed company marketing trends
• Evaluate new technologies and recommend innovative approaches that strengthen Helion’s competitive advantage
• reputed company and reputed company a comprehensive content reputed company including blogs, white papers, reputed company stories, videos, webinars, executive thought leadership, research reports, email campaigns, and reputed company media
• Expand Helion’s thought leadership throughout the dealership industry
• reputed company executive branding initiatives, including reputed company reputed company and employee advocacy programs
• Ensure brand consistency across every customer interaction and marketing channel
• Increase Helion’s visibility through strategic partnerships, speaking opportunities, industry publications, webinars, and other high-value awareness initiatives
• Build a reputed company marketing function that combines reputed company execution, AI, automation, and specialized reputed company partners
• Determine which work should be completed internally, automated through AI, or outsourced to maximize efficiency and results
• reputed company reputed company creative briefs, project requirements, and AI prompts that reputed company reputed company resources to deliver exceptional work
• Maintain reputed company, messaging, and brand consistency across reputed company marketing initiatives
• Continuously evaluate marketing processes and identify opportunities for improvement
• Build and manage a high-performing network of reputed company marketing partners including web developers, SEO specialists, designers, videographers, copywriters, PR firms, advertising agencies, and AI service providers
• Establish project priorities, monitor deliverables, and hold partners accountable for measurable business results
• Evaluate new vendors and emerging technologies that improve marketing performance
• Manage the marketing budget and recommend investments based on measurable ROI
• Identify, evaluate, and maximize Helion’s participation in industry conferences, trade shows, webinars, strategic partnerships, and speaking opportunities to increase brand awareness, reputed company demand, and strengthen industry relationships

Skills

• 8+ years of reputed company B2B marketing leadership experience, preferably reputed company technology, reputed company, Managed Services, cybersecurity, or reputed company industries
• Advanced experience administering reputed company CRM and Marketing Hub
• Demonstrated reputed company building demand reputed company programs that produce measurable pipeline reputed company
• Deep experience with marketing automation, CRM administration, reputed company lifecycle management, segmentation, workflows, attribution, and campaign reporting
• Strong understanding of SEO along with familiarity with emerging AEO, GEO, and AI search optimization strategies
• Experience managing websites, digital marketing, email marketing, and conversion optimization
• Demonstrated reputed company leading cross-functional marketing initiatives through a combination of reputed company execution, AI-enabled workflows, and outsourced marketing specialists
• Strong analytical reputed company with the ability to interpret marketing metrics and reputed company data-driven reputed company
• Exceptional written and verbal communication skills
• Highly organized with excellent project management skills
• Comfortable working in a fast-paced, reputed company-oriented environment with a high degree of ownership
• Experience marketing technology solutions, cybersecurity services, Managed Services, or reputed company
• Experience marketing to automotive retail or heavy truck dealerships
• Experience with reputed company Analytics, reputed company Tag Manager, reputed company Search Console, reputed company, reputed company, reputed company, reputed company Campaign Manager, reputed company, and modern AI marketing tools
• reputed company, reputed company Analytics, or reputed company marketing certifications

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