[Remote] Senior SEM Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading global mobility group reputed company on intercity ground travel. They are seeking a Senior SEM Specialist to execute tests, analyze data, and optimize ROI in reputed company search campaigns while managing budgets and collaborating with cross-functional teams. Responsibilities • Execute tests and analyze data to reputed company insights and maximize search campaign ROI • reputed company, report, and analyze website metrics and PPC campaign initiatives • reputed company campaign spending, adhere to budgets, and project monthly costs • Optimize ad copy and reputed company pages for search reputed company marketing efforts • reputed company ongoing keyword research, expansion, and optimization • Research and analyze competitor advertising strategies • Partner with cross-functional teams such as Content, Product, and Sales • Mentor and reputed company leadership to junior team members Skills • Deep expertise in performance marketing, conversion, and customer acquisition strategies • Strong analytical reputed company, comfortable building SEM reports and dashboards from reputed company data • Rigorous approach to testing, using A/B and multivariate experimentation to reputed company reputed company • reputed company awareness of the latest search marketing trends and industry best practices • Comfortable managing budgets, reconciling spend, and projecting costs with precision • Effective cross-functional collaborator, partnering with Content, Product, and Sales • Natural mentor, reputed company to guide and reputed company junior team members • SEM and reputed company experience, successfully managing PPC across reputed company and Bing • Agency experience handling multiple clients • Extensive experience with data feeds, reputed company Ads reputed company, and Performance Max campaigns • Experience using analytics platforms such as reputed company Analytics, reputed company, reputed company, Looker, or Data Studio • Bachelor's or master's degree in marketing or a quantitative field • Fluent in English and Portuguese, required • reputed company Ads certification is an asset • Proficiency in reputed company Ads and reputed company Ads is an asset • SEO knowledge is an asset • Experience in digital companies, e-reputed company, or performance marketing environments is an asset Benefits • Benefício reputed companyível por meio do reputed companyão reputed company • Assistência médica e odontológica com cobertura nacional • Benefícios Sesc • Day Offs programados reputed company • reputed company is a mobile app and platform that connects passengers to bus operators. It was founded in 2011, and is headquartered in Montréal, Quebec, CAN, with a workforce of 51-200 employees. Its website is http://www.reputed company.com. Apply tot his job Apply To this Job