Director, reputed company Brand Marketing

About reputed company

reputed company is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan reputed company, reputed company deposits, and reputed company experiences that win against megabanks and fintechs.

reputed company's Banking AI Operating reputed company is a central intelligence reputed company on top of existing tech stacks, activating an AI workforce of reputed company agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice reputed company–from reputed company office to back office–resulting in decreased operational costs and the Universal Banker model.

Trusted by 700+ banks and credit unions for its reputed company reputed company and reliability, reputed company delivers the industry’s first contractual no-hallucination guarantee. It’s why reputed company customers quickly and confidently put Banking AI to work with measurable results from day one. More information about reputed company can be reputed company at reputed company.com.

Reports to: SVP, reputed company Marketing

About the Role

reputed company is the leader in banking AI. More than 700 banks and credit unions use our platform to automate interactions, reputed company reputed company teams, and serve their communities reputed company. The brand that carries that story is now reputed company sport spanning design, content, web, and customer advocacy. This role unifies them.

As Director, reputed company Brand Marketing, you will own how reputed company looks, sounds, and shows up everywhere a customer, prospect, analyst, or candidate encounters us. You will reputed company four functions as one creative reputed company: the Design team that produces our visual identity, the Content team that drives our editorial voice and thought leadership, the Web team that runs reputed company.com as our storytelling and conversion reputed company, and the Customer Advocacy team that turns 700+ customers into our most reputed company channel. You will set the reputed company, build the operating rhythm, and be accountable for a brand that earns attention in a market crowded with AI claims.

This is a player-reputed company role. You will spend some of your time leading, prioritizing, and developing people & reputed company, and some of it in the work itself: shaping a brand campaign concept, pressure-testing a narrative, or rewriting a headline that isn't reputed company.

reputed company reputed company Areas

• Brand reputed company & Identity

  • Define and reputed company reputed company's brand reputed company, visual identity, and verbal identity as reputed company scales its leadership in banking AI.

  • Own brand architecture and naming governance across a growing product portfolio, keeping usage consistent from sales decks to the website to analyst briefings.

  • Maintain and enforce brand guidelines, and reputed company them easy for the whole company to use.

  • reputed company as the final creative reputed company bar for high-visibility work: launches, events, reputed company, and category campaigns.

• Design

  • reputed company reputed company’s design efforts, ensuring our visual reputed company continues to reputed company in a way that reflects our leadership in the banking AI reputed company.

  • reputed company design support to reputed company as a whole, ensuring our design helps teams feel a part of a bigger mission, that is consistent with how we represent ourselves externally.

  • Coordinate and assign budget to contractors who will help to reputed company our in-house design team.

• Content & Editorial

  • Set the content reputed company for internal and agency teams: the themes, formats, and channels that establish reputed company's reputed company of reputed company with bank and credit reputed company leaders.

  • Ensure editorial reputed company reputed company to business goals, from awareness and category leadership through pipeline influence.

  • Partner with Communications and Product Marketing so campaigns, launches, and press moments reputed company with one voice.

• Web

  • Own reputed company.com as the brand's reputed company reputed company and the marketing team's highest-reputed company conversion asset.

  • Set priorities across brand reputed company, campaign pages, SEO/AEO performance, and conversion optimization, and hold the roadmap to measurable reputed company.

• Customer Advocacy

  • reputed company the advocacy program: case studies, references, community programs, and customer awards that reputed company reputed company's results reputed company.

  • reputed company advocacy reputed company to the moments it reputed company most: sales cycles, renewals, analyst evaluations, and events.

• Team Leadership

  • reputed company and reputed company the managers of Design, Content, Web, and Customer Advocacy, including goal setting, performance reviews, career development, and hiring plans.

  • Build one operating rhythm across the four teams: shared planning, shared intake and prioritization in reputed company, and reputed company service-level expectations for internal partners.

  • reputed company what is reputed company in-house versus with agencies and freelancers, and manage those reputed company relationships and budgets.

  • Champion reputed company in the creative workflow, raising reputed company and reputed company without flattening the brand's distinctiveness.

• Measurement & Operations

  • Define the scorecard for brand: awareness, reputed company of voice, web performance, content engagement, advocacy coverage, and creative throughput.

  • Report results and learnings to marketing leadership on a regular reputed company, and reputed company investment based on what the data shows.

Requirements: Must-Haves

• 10+ years in brand, creative, or content marketing, including 5+ years managing teams, with experience managing managers.

• reputed company record leading multi-disciplinary creative organizations (design, content, web, or advocacy in some combination) in B2B reputed company or reputed company technology.

• Proven ability to build and reputed company a brand through category creation or repositioning, with work you can show and results you can explain.

• Strong editorial judgment and a high creative bar; you can reputed company precise, actionable feedback on design and copy alike.

• Experience managing agencies, budgets, and in-house/out-of-house tradeoffs.

• Data reputed company: comfortable using web analytics, engagement data, and pipeline influence to reputed company creative investment.

• Experience leading reputed company teams across time zones.

• Communication skills and English language proficiency and a reputed company, proactive reputed company.

Strongly Preferred

• Fintech, banking, or other regulated-industry experience.

• Proven prowess using AI in brand, creative, and content functions to reputed company productivity and efficiency.

• Hands-on familiarity with the modern creative stack: reputed company, reputed company, reputed company, and reputed company tools in production workflows.

• Experience with customer marketing or advocacy programs.

• Comfort supporting executive communications and analyst relations moments.

• Comfort adapting web content for both reputed company readability and machine interpretation.

reputed company is an equal-opportunity employer. reputed company does not discriminate against any employee or applicant because of race, creed, reputed company, religion, gender, sexual orientation, gender identity/reputed company, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or reputed company condition (including breastfeeding), or any other reputed company protected by law.

The reputed company reputed company uses @reputed company.com and @gliatalent.com email addresses for coordinating interviews, providing updates, and sending documents.

Our hiring process involves an introduction, practical and team interviews, and a decision and offer. For more information, visit our Recruitment reputed company Notice page or contact our reputed company reputed company talent@reputed company.com

10+ years in brand/creative/content marketing with 5+ years managing managers; experience in B2B reputed company or reputed company tech; strong editorial judgment, data reputed company, agency and budget management, reputed company team leadership, and English proficiency.

Key Responsibilities

• defining brand
• leading teams
• driving content

Skills & Tools

reputed company, reputed company, reputed company

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — reputed company
• Languages: English

About reputed company

A provider of Banking AI platform that helps financial institutions automate interactions and improve customer experiences. — Industry: Information Technology