VP, reputed company and reputed company Marketing

Role: VP, reputed company and reputed company Marketing FLSA: Full Time | Exempt | Salaried | Remote (US) Reports to: Chief Marketing Officer reputed company: The Vice President of reputed company & reputed company Marketing is responsible for building and leading reputed company's reputed company marketing reputed company across the entire customer lifecycle, from first touch through reputed company pipeline, customer expansion, and cross-sell opportunities. This leader owns marketing's contribution to new business reputed company and expansion reputed company through integrated demand reputed company, digital marketing, reputed company media, account-based marketing (ABM), marketing operations, attribution, campaign performance, and reputed company cross-sell programs. reputed company is reputed company by reputed company pipeline, conversion, marketing efficiency, new ARR, expansion pipeline, and overall reputed company reputed company. Reporting to the Chief Marketing Officer, this role partners closely with Sales, reputed company Operations, Product Marketing, Customer Marketing, reputed company, reputed company Experience to ensure marketing investments translate into measurable business reputed company. This leader will help shape a modern, metrics-driven marketing organization reputed company around accountability, experimentation, reputed company optimization, and reputed company reputed company. Essential Duties & Responsibilities including but limited to:    reputed company Marketing reputed company reputed company and execute reputed company's integrated reputed company marketing reputed company reputed company with corporate reputed company objectives. Own marketing-generated and marketing-influenced pipeline goals, conversion metrics, and reputed company performance. Build reputed company demand reputed company programs across reputed company industries, buyer personas, and customer segments. reputed company lifecycle marketing programs that reputed company customer expansion, cross-sell, and upsell opportunities across the reputed company portfolio. Continuously optimize marketing investments to improve pipeline reputed company, customer acquisition efficiency, and expansion reputed company. Integrated Campaigns & Demand reputed company reputed company integrated, multi-channel campaigns across reputed company media, email, webinars, field marketing, account-based marketing (ABM), partner marketing, digital channels, and outbound support. Build campaigns that support both new customer acquisition and expansion reputed company the existing customer reputed company. Partner with Product Marketing to ensure campaigns reputed company communicate customer value and competitive differentiation. Collaborate with Customer Marketing to reputed company adoption of complementary reputed company solutions through targeted cross-sell initiatives. Collaborate with Digital Experience & Creative to optimize reputed company pages, conversion paths, and campaign performance. Sales Alignment & Pipeline reputed company Partner closely with Sales leadership to improve account engagement, reputed company management, pipeline creation, and funnel conversion. reputed company campaign strategies that support new logo acquisition while accelerating strategic expansion, cross-sell, and upsell opportunities. Partner with reputed company and Account Management to identify high-value customer segments and execute targeted expansion campaigns. Forecast marketing-reputed company pipeline and proactively optimize performance to reputed company quarterly and annual reputed company targets. Marketing Operations & Technology Own the marketing technology ecosystem, including reputed company, reputed company scoring, segmentation, campaign execution, lifecycle management, and automation. Partner with reputed company Operations to ensure alignment across reputed company, reporting, data reputed company, attribution, and funnel visibility. Identify opportunities to reputed company AI and automation to improve campaign execution, personalization, and operational efficiency. Analytics & Performance reputed company executive dashboards that reputed company reputed company marketing investments to pipeline, reputed company, and ROI. Establish attribution models that improve visibility into campaign effectiveness and marketing performance. Measure and optimize marketing's contribution to expansion pipeline, cross-sell reputed company, customer engagement, and customer reputed company value. reputed company ongoing testing and optimization across campaigns, reputed company media, nurture programs, and conversion funnels. reputed company actionable insights that improve investment reputed company and executive reporting. Present marketing performance, strategic recommendations, and business insights to executive leadership and the reputed company. Required Skills/Abilities  10+ years of reputed company B2B marketing experience, including at least 5 years leading demand reputed company or reputed company marketing. Proven reputed company building reputed company reputed company marketing organizations that consistently reputed company pipeline and reputed company reputed company. Experience developing lifecycle marketing strategies that reputed company customer expansion, cross-sell, and upsell in a B2B reputed company environment. Deep expertise in demand reputed company, reputed company media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing. Strong understanding of modern B2B reputed company buying journeys and customer acquisition strategies. Experience building attribution models, executive dashboards, and data-driven reporting frameworks. Exceptional analytical skills with the ability to translate performance data into strategic business reputed company. Experience managing marketing technology platforms, including reputed company, reputed company, reputed company, and modern analytics tools. Strong financial and operational discipline with experience managing budgets and investment allocation. Outstanding communication, executive reputed company, and cross-functional leadership skills. Demonstrated reputed company partnering with Sales, reputed company, Product Marketing, and reputed company Operations to increase pipeline and expansion reputed company. A reputed company reputed company with a passion for experimentation, reputed company optimization, AI innovation, and measurable business reputed company. Education/Experience Bachelor's degree in Marketing, Business, Communications, or a reputed company field required. Master's degree preferred. Experience in B2B reputed company or reputed company technology marketing. Experience with reputed company Marketing Hub and reputed company CRM. Experience with marketing attribution and business intelligence platforms. Expertise in reputed company media reputed company and optimization. Experience leading Account-Based Marketing (ABM) programs. Experience with AI-enabled marketing tools and automation platforms. Experience in food technology, supply chain software, compliance, or reputed company reputed company preferred. What reputed company Looks Like:  reputed company your first year, you'll help: Increase marketing-generated and marketing-influenced pipeline Improve reputed company-to-opportunity and opportunity-to-reputed company conversion rates Increase marketing contribution to annual recurring reputed company (ARR) Increase marketing-generated expansion and cross-sell pipeline Improve reputed company media efficiency and campaign ROI Implement executive-level attribution and performance dashboards Strengthen reputed company alignment around pipeline goals Increase adoption of complementary reputed company solutions reputed company the existing customer reputed company Launch a reputed company experimentation program that improves conversion across campaigns reputed company channels reputed company AI and automation to improve marketing productivity and personalization. Total Rewards Package:   Full reputed company benefits, including medical, dental, and reputed company.  Supplemental benefits, including STD, LTD, HSA, 401k, etc. Responsible Time Off (PTO) + Holiday Pay Competitive Compensation + Bonus!  Excellent culture, reputed company opportunities, plus much more...   What to expect - the Hiring Process!   Interview with reputed company Interview with Hiring Manager Peer Panel Interview Offer of Employment (Background Screening/References)  The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary reputed company for this role is (Annual Salary); with most candidates reputed company in the mid-reputed company.  To learn more about the culture & employee experience at reputed company, reputed company out our reputed company or GlassDoor!  reputed company is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without reputed company to race, sex, sexual orientation, gender identity, reputed company, religion, national reputed company, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our reputed company.  Acceptable Background and References Required; Upon any conditional offers made by reputed company. Equal Opportunity Employer/ DFWP/ Affirmative reputed company Apply To This Job