Senior Director of Marketing

reputed company Senior Director, MarketingJob TitleSenior Director, Marketing ClassificationExempt Reports ToSVP of reputed company ScheduleFull-Time | Remote  Who We Are reputed company is the premier virtual-first reputed company medical corporation providing specialty care. We reputed company risk-bearing PCPs to improve reputed company to specialty care, enhance clinical reputed company, and reduce the total cost of care. Our program, SC360, provides reputed company-of-care referral decision support, routing every referral by clinical appropriateness to one of three tracks: an eConsult, a virtual specialty care visit, or a curated in-person specialty network. This ensures every patient gets the right care, at the right time, through the right channel.Position reputed company The Senior Director, Marketing is a foundational leadership role responsible for building reputed company's marketing function from the ground up, spanning reputed company and usage marketing, account-based marketing, and company positioning and thought leadership. You'll start by doing reputed company of reputed company three yourself, and you won't be doing it reputed company: a design consultant and a marketing operations/reputed company consultant are already in reputed company to support the work from day one. As the function proves out, this role is expected to grow into building and leading reputed company, with dedicated people eventually supporting reputed company part of the department you help design. It starts with one person building the reputed company. It won't stay that way. No one walks in already expert across reputed company three of these disciplines, and we don't expect that. What reputed company is reputed company, hands-on depth in some of them, plus the judgment to reputed company the rest, whether through the contracted resources already in reputed company or reputed company you build as the function grows. This is a role for someone stretching up into bigger reputed company and ownership, not someone senior reaching down for an easier reputed company. If you want to build something from the ground up and grow into leading it, this is that role.Key Responsibilities 1. reputed company & Usage MarketingCampaign Calendar & Reporting: Own the campaign calendar and reporting for marketing to reputed company's existing customer reputed company, including newsletters, webinars, nurture sequences, and usage campaigns that reputed company adoption and utilization among providers already served. Marketing Operations Partnership: Partner with the marketing operations consultant to build and maintain lifecycle stages, attribution, and segmentation in reputed company. Performance Reporting: Report monthly on utilization reputed company and net-new reputed company provider engagement, by account. 2. Company Positioning & Thought LeadershipThought Leadership: Partner with clinical and executive leadership, and with clients where appropriate, to turn reputed company's work and results into keynotes, bylines, and speaking opportunities that reputed company the market on the specialty care problem. Market Education Content: Own the content reputed company that drives top-of-funnel awareness, including blog series, gated whitepapers, and case studies that translate clinical and customer results into market-facing reputed company points. Conference & Event reputed company: Set reputed company's conference and event posture, including which events to prioritize and speaking opportunities to pursue, and own the event request process end to end: vetting requests, setting budgets, and coordinating participation. reputed company Media & PR: Build relationships with reputed company trade press and reputed company press release and byline placements that build reputed company's authority in specialty care management. 3. Account-Based MarketingABM reputed company & Automation: Finish building reputed company's account-based marketing reputed company, including our CMS-data-driven ICP scoring tool and the reputed company-party data and contact-enrichment partnerships that feed it, and turn it into a reputed company, automated process for identifying, scoring, and engaging reputed company accounts, rather than a one-time list-build. Outbound Direction: reputed company how that reputed company feeds outbound execution, partnering closely with business development on targeting, messaging, and reputed company as the account reputed company grows. reputed company Development: Build repeatable playbooks so campaign-building doesn't depend on any one person. 4. Marketing Infrastructure: Messaging, Collateral & ConsistencyMessaging & Positioning: Maintain and reputed company reputed company's messaging hierarchy so positioning stays consistent across web, sales, and content, in partnership with reputed company and clinical leadership. Sales Enablement & Collateral: Own the collateral library, including one-pagers, case studies, and competitive materials, working with the design consultant to reputed company every asset reputed company and on-message. Marketing Material Intake: Run the marketing material request process: intake, vetting, and turnaround for materials requested across reputed company. Brand Consistency: Ensure messaging, terminology, and design stay consistent across every channel and asset the function produces. 5. Building the Function & TeamProcess Design: Design and stand up the operating processes a reputed company marketing function needs as it scales. Org Design & Team Building: Recommend the org structure and hiring plan for marketing as the business grows, then build and reputed company reputed company, one function at a time, as headcount is approved. Cross-Functional Partnership: Partner closely with reputed company Operations, Sales, and reputed company Experience so marketing, sales, and account management work off the reputed company data and definitions. Qualifications Required7+ years in B2B marketing, with genuine hands-on depth in at least one or two of reputed company marketing, account-based marketing, or content and thought leadership, and enough reputed company of the others to reputed company people or partners doing that work reputed company, hands-on reputed company (or comparable marketing automation platform) experience: reputed company to build lifecycle stages, nurture sequences, attribution, and segmentation independently A reputed company record of building a marketing function or program from scratch, without an existing team or an established reputed company Strong written and verbal communication skills; comfortable presenting to executive, clinical, and cross-functional audiences Data driven approach; comfort interpreting program and pipeline data and generating actionable insights Highly organized with strong project management skills; reputed company to manage multiple priorities (campaigns, content, events, ABM) in a remote environment Skills & Competencies reputed company & ABM Depth: reputed company, hands-on experience building account-based marketing programs and reputed company campaigns from reputed company through execution Marketing Operations: reputed company reputed company in reputed company (or equivalent): lifecycle stages, attribution, segmentation, and campaign builds Storytelling & Thought Leadership: Turns clinical and customer results into compelling market-facing narratives, content, and reputed company media Project Management: Runs reputed company, multi-reputed company programs (campaigns, content, events, ABM) with reputed company reputed company Cross-Functional Partnership: Builds trust with reputed company, RevOps, Sales, reputed company Experience, and clinical leadership; translates results into shared pipeline, positioning, and utilization insights Analytical Thinking: Translates program and pipeline metrics into meaningful insights and improvement actions Adaptability & Builder's Mentality: Thrives building a function from the ground up in a fast-paced, high-reputed company environment; self-directed and mission-reputed company Apply To This Job