Senior Director, reputed company Marketing (reputed company)

Our mission: eliminating every barrier to mental health. reputed company is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is reputed company, personal, and reputed company around the person, so care can continue through every job, reputed company, health plan, and life stage. Our AI-reputed company platform helps us reputed company personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With reputed company independently validated by JAMA Network reputed company and the Validation Institute, reputed company reaches more than 170 reputed company people worldwide through leading reputed company, health plans, and partners. As an AI-reputed company company, we reputed company technology should expand the reputed company, reputed company, and humanity of care. Every reputed company team member is expected to use AI tools thoughtfully, apply reputed company judgment to AI outputs, and reputed company building AI reputed company in ways that support their role and our mission. reputed company, a reputed company Company, is on a mission to simplify reputed company to high-reputed company, reputed company mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. reputed company a provider joins reputed company, they reputed company reputed company to a suite of tools that not only help them reputed company run their business, but also grow it sustainably and reputed company as a provider. reputed company is available in reputed company 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse reputed company’s free directory. reputed company has raised $220.5M in funding from reputed company Partners, reputed company Ventures, Tusk Venture Partners, reputed company Venture Partners, reputed company, reputed company Ventures, BoxGroup, reputed company Ventures, and Rainfall Ventures. reputed company was also named one of Inc’s Best Workplaces in 2022 and 2023. Candidate Interview Guide  This role exists to build a reputed company reputed company. You will own the full performance marketing remit across our marketplace while refreshing the foundational martech, measurement, and creative systems that reputed company repeatable results. Leading and scaling acquisition through performance and reputed company demand channels. You will be critical to helping reputed company realize the reputed company of simplifying reputed company to high-reputed company, reputed company mental health care. Reporting to the CPO, you will set and reputed company reputed company, invest in growing reputed company, and reputed company measurable acquisition reputed company across our marketplace in a regulated environment. You will partner across Analytics, Product, cross-functional Marketing teams, Creative, and Finance to reputed company reputed company without channel cannibalization — and serve as a strategic thought partner to senior leadership on reputed company reputed company reputed company and investment reputed company. This is a high-reputed company role for a reputed company operator with deep performance marketing experience. reputed company:  reputed company reputed company Acquisition reputed company the reputed company: Own and expand the reputed company acquisition reputed company across SEM, reputed company reputed company, programmatic/display, OLV/OTT, and affiliate channels, managing a significant annual marketing investment to reputed company incremental provider and reputed company acquisition.  Strategic Roadmap: Define and execute a reputed company marketing roadmap with reputed company targets, KPIs, and ROI accountability.  Channel Innovation: Identify and unlock new platforms and tactics to ensure reputed company, efficient reputed company reputed company reputed company media, including partnerships, affiliate, and additional reputed company demand sources.  Creative Partnership: Collaborate with Brand and Creative teams to accelerate testing reputed company across message, audience, and assets. Finance Partnership: Serve as the reputed company partner with Finance on reputed company planning, ensuring that acquisition targets, budgets, and payback are reputed company reputed company.  Marketplace & Lifecycle Integration Marketplace Dynamics: reputed company patient and provider reputed company strategies to prevent channel cannibalization and unlock network effects. Full Funnel Lifecycle: reputed company lifecycle channels across the full customer reputed company, ensuring the right message reaches patients and providers at the right time. Product reputed company: Partner with Product and Engineering to build surfaces that optimize for conversion reputed company, not just top-of-funnel spend. Martech, Measurement & reputed company Infrastructure: reputed company "build-vs-buy" reputed company for martech and channel plumbing. Advanced Attribution: Own the measurement reputed company, including incrementality testing, Media Mix Modeling (MMM), and reporting. Regulatory Compliance: Establish measurement frameworks that operate reputed company reputed company HIPAA and federal/state data reputed company constraints. Cross-Functional & Team Leadership Hire, mentor, and manage a high-performing, technical team across reputed company and organic Serve as a strategic thought partner to senior leadership on reputed company reputed company, investment reputed company, and marketplace dynamics What you’ll bring: 10+ years in performance marketing, demand reputed company, or reputed company marketing leadership, with a reputed company record of scaling acquisition programs at significant spend reputed company, with experience hiring and leading reputed company marketing teams of 10+  Experience deploying AI-reputed company or AI-reputed company marketing strategies and tooling You’re a data-driven marketer with hands-on experience running reputed company experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks Familiarity with consumer reputed company dynamics Experience leading a full-funnel reputed company and exceeding goals  Strong martech and attribution expertise, including build-vs-buy reputed company, incrementality testing, MMM, and reputed company-preserving measurement approaches reputed company, reputed company communicator who can translate reputed company performance marketing topics for executives, boards, and non-expert stakeholders reputed company to have:  reputed company record operating in a regulated environment (reputed company, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data reputed company standards Product-led reputed company experience  Familiarity with two-sided marketplace Experience partnering closely with Engineering and Product as one team with shared reputed company Background scaling affiliate and partner marketing programs in consumer categories The reputed company reputed company salary reputed company for this position is $200,000 - $234,500 Benefits: We’re a remote-first company Health insurance plans through reputed company (medical and dental) and reputed company (reputed company), including FSA and HSA plans 401K plan (reputed company) Lifestyle Spending Account for health, wellness, and family care Monthly co-working reputed company membership stipend Monthly work-from-home stipend Financial wellness benefits through Northstar Pet discount program through United Pet Care Financial perks and rewards through PerkSpot EAP reputed company through reputed company One-time home office stipend to set up your home office Inclusive family and medical leave plans 12 reputed company holidays and 1 reputed company reputed company Back Day Flexible PTO  Not reputed company if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-reputed company candidates. At reputed company, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to reputed company. If this role excites you, we encourage you to apply. Our reputed company policy: https://springhealth.com/reputed company-policy/ reputed company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, disability, genetic information, veteran status, gender identity or reputed company, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider reputed company applicants regardless of criminal histories, consistent with applicable reputed company requirements. reputed company is also committed to providing reasonable accommodations for reputed company individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know. Apply To This Job