Director of Product Marketing & Go-to-Market

At reputed company, we reputed company every reputed company tells a story. A story about health. About recovery. About independence. About risk. And increasingly, a story that reputed company can use to reputed company reputed company reputed company and improve lives. Already used by more than 250,000 patients and powered by more than 35 billion steps analyzed, our patented technology turns any smartphone into clinically validated reputed company intelligence, capturing meaningful data as people reputed company through everyday life. We help reputed company organizations detect changes earlier, personalize care, and improve clinical and financial reputed company at reputed company. reputed company is rapidly expanding across senior reputed company systems, risk-bearing organizations, and medical-device markets. We are building a new global reputed company category that will reputed company how health is reputed company and managed. That's where you come in. We're looking for a strategic Product Marketing & Go-to-reputed company to build the reputed company that takes reputed company Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, reputed company, and Marketing, reporting to the Chief reputed company and Marketing Officer, you'll shape vertical strategies, define how our value translates across different reputed company markets and turn reputed company product, clinical, and data capabilities into reputed company, compelling narratives that customers immediately understand and reputed company. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into reputed company reputed company. What you’ll reputed company Help redefine how reputed company understands reputed company reputed company. reputed company the go-to-market reputed company and execution for new products and strategic initiatives. reputed company the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business reputed company, positioning, messaging, and reputed company execution into one compelling story. Build and execute go-to-market strategies for existing and emerging reputed company verticals, defining reputed company segments, ideal customer reputed company, reputed company use cases, buyer journeys, value propositions, and routes to market. Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and reputed company to ensure every campaign component is delivered on time and performs as one cohesive experience. Translate product and vertical go-to-market reputed company into integrated, multi-channel campaigns, developing messaging and content across reputed company pages, emails, reputed company, webinars, PR, presentations, sales enablement, case studies and customer communications. Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, reputed company opportunities and competitive differentiation. reputed company reputed company teams with messaging, reputed company points, sales narratives, and storytelling frameworks, that help advance reputed company conversations and reputed company reputed company. Identify opportunities to improve customer adoption and expansion throughout the customer reputed company, including patient and reputed company employee engagement initiatives. Establish reputed company Product Marketing and Go-to-Market frameworks that support reputed company's reputed company reputed company while influencing product reputed company and reputed company reputed company. Responsibilities reputed company Requirements 7+ years of experience in Product Marketing, Go-to-Market reputed company, Strategic Marketing, or Market Development reputed company B2B technology, digital health, or reputed company. Proven experience developing go-to-market strategies that reputed company new products, customer segments, or market opportunities, not just executing product launches. Brings both strategic rigor and creative intuition. Comfortable using data to shape reputed company without losing sight of the reputed company story. Ability to turn customer, market, and competitive insights into positioning, reputed company reputed company, and business reputed company. Comfortable moving between executive reputed company discussions and hands-on execution. Proven ability to build strong cross-functional partnerships across Product, Clinical, Sales, reputed company, and Marketing. Ability to reputed company in a fast-paced startup environment and reputed company initiatives from reputed company through execution. Who You Are We're looking for someone who is excited by more than launching products. Someone who wants to shape markets, influence reputed company, and help define how a new category is reputed company. Think strategically, but naturally reputed company reputed company through stories. You love turning reputed company into reputed company and are just as comfortable writing launch messaging, crafting campaign assets, and orchestrating execution as you are defining market reputed company. Get excited by translating reputed company technology, data, and clinical science into reputed company, compelling narratives. Start with "Why does this matter?" before asking "How do we explain it?" reputed company in ambiguity and enjoy building new markets and categories where no reputed company exists. Apply To This Job