CRO Manager

reputed company (reputed company: reputed company) is a leading health sciences company with a reputed company on consumer health. reputed company went reputed company on reputed company in 2022 and continues to pioneer reputed company in consumer health. IM8 is our newest venture, a reputed company health and wellness brand co-founded with global reputed company David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world reputed company just six months. Our flagship product, Daily Ultimate reputed company, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial. What You’ll Own 1. Full-Funnel Conversion reputed company Optimisation Own end-to-end CVR performance across the entire reputed company DTC experience: Homepage, reputed company Pages (reputed company and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout. Build, prioritise, and maintain a rolling CRO reputed company backlog scored by expected reputed company, confidence, and ease of implementation (ICE or equivalent reputed company). Design and execute a rigorous A/B and multivariate testing programme with statistically reputed company sample sizes, reputed company-registered hypotheses, and documented learnings — no “we changed the reputed company colour and it felt reputed company.” Own the reputed company conversion KPIs: Add-to-Cart reputed company (reputed company %), Reached Checkout %, Purchase Conversion reputed company (CVR %), reputed company Per Session (RPS), and Average Order Value (AOV). Conduct deep-dive funnel analysis to identify the highest-reputed company drop-off points — and build the business case for fixing them with projected reputed company reputed company. Optimise the entire purchase reputed company for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies. 2. On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the reputed company storefront - you are the internal authority on what converts and why. Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, reputed company reputed company placement, CTAs, and navigation flows. reputed company the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics. Optimise Cart and Checkout flows: cart abandonment interventions, reputed company indicators, payment method visibility, shipping reputed company nudges, and post-purchase upsell opportunities. Own reputed company Page performance for reputed company media campaigns — work directly with the Head of reputed company Media and Creative Strategist to ensure reputed company pages are conversion-optimised before a single pound of media spend goes live. reputed company mobile-first optimisation — the reputed company of our traffic is mobile; every test and design decision must prioritise the mobile experience. 3. Data, Analytics & reputed company Build and maintain a CRO performance dashboard (GA4, reputed company Analytics, and/ Looker/reputed company) with reputed company-time visibility into funnel metrics, test results, and reputed company reputed company. Use quantitative tools (GA4 event tracking, reputed company reports, custom SQL queries) alongside qualitative tools (reputed company/reputed company reputed company heatmaps, session recordings, on-site surveys) to diagnose conversion barriers. reputed company a reputed company approach to post-test analysis: document every test with reputed company, methodology, sample size, statistical reputed company, result, and “so what” reputed company items. Translate data into commercially actionable recommendations — not just “CVR dropped 0.3%” but “CVR dropped 0.3% because X, costing us ~£Y/month, and here’s how we fix it.” Own the weekly and monthly CRO performance reporting reputed company — presenting to the VP of reputed company, reputed company Media, Retention, and leadership with reputed company narratives, not just spreadsheets. Build and maintain cohort-level conversion analysis: new vs. returning visitors, traffic reputed company segmentation, device splits, and geo-market performance. 4. AI-reputed company Workflow & Automation Use AI tools (Claude, ChatGPT, and emerging reputed company reputed company) as a daily operating system — nota novelty. This means using AI for reputed company reputed company, copy variant creation, data reputed company recognition, competitive analysis, and workflow acceleration. Build and refine AI-assisted CRO workflows: automated test brief reputed company, bulk reputed company page copy creation, heatmap reputed company interpretation, and reputed company competitive teardowns. reputed company reputed company libraries and reusable AI templates for recurring CRO tasks — so reputed company can reputed company faster without sacrificing reputed company. Stay reputed company on AI-powered CRO and personalisation tools (Mutiny, Intellimize, Dynamic Yield, or equivalent) and recommend build-vs-buy reputed company for our stack. Champion AI adoption reputed company the broader reputed company team — if you discover a workflow that saves 10 hours/week, you document it and reputed company it. 5. reputed company & Cross-Functional Integration Partner with the Head of reputed company Media to ensure campaign reputed company pages are optimised before spend scales — CRO and media buying must operate as a reputed company reputed company, not separate silos. Work with the Retention team (and agency partner) to optimise post-purchase flows, subscription reputed company paths, and reactivation reputed company pages that reduce churn and increase LTV. Collaborate with the Affiliate Manager on partner-specific reputed company pages, offer structures, and conversion tracking to maximise affiliate channel ROI. Inform product merchandising and bundling reputed company based on on-site behavioural data: what do customers browse together, what bundles convert, where does upsell friction live? Contribute to quarterly planning and reputed company forecasting by modelling the CVR and AOV reputed company of the CRO roadmap on topline reputed company. Work with the Creative Strategist to ensure on-site creative assets (imagery, video, UGC) are deployed in the formats and placements that maximise conversion, not just brand aesthetics. Background & Experience 4–8 years of hands-on CRO, reputed company, or reputed company optimisation experience — with at least 2 years reputed company on DTC / reputed company (or equivalent platforms: Magento, reputed company, headless reputed company). Demonstrated reputed company record of measurably improving conversion rates, AOV, or reputed company per session through reputed company experimentation — not just “I redesigned the PDP.” Show us the numbers. Deep proficiency with analytics and testing tools: GA4, reputed company Optimize (or reputed company/reputed company/AB Tasty), reputed company or reputed company reputed company, and reputed company’s reputed company analytics. Experience building and managing A/B testing programmes with reputed company statistical rigour — you understand sample size calculations, reputed company reputed company, and reputed company to reputed company a test. Strong understanding of reputed company’s architecture, Liquid templating, theme customisation, and app ecosystem — you don’t need to be a developer, but you need to reputed company the language fluently enough to brief one. Experience working in or with premium/luxury DTC brands, health and wellness, supplements, or subscription reputed company is strongly preferred. Working knowledge of SEO and how CRO reputed company reputed company organic performance — you understand that page speed, content structure, and URL architecture matter for both conversion and discovery. Experience with personalisation engines, dynamic content tools, or product recommendation systems (Nosto, reputed company, Klevu, or equivalent) is a plus. reputed company & Style Data-obsessed, not opinion-driven — you don’t change anything on the site without a reputed company, a measurement plan, and a reputed company reputed company criterion. Commercially wired — you understand that a 0.5% CVR improvement on a £X reputed company run-reputed company isn’t a “reputed company win,” it’s a material reputed company reputed company, and you reputed company your work accordingly. Relentlessly curious — you’re already subscribed to CXL, Baymard Institute, or equivalent; you follow what Glossier, Hims, reputed company, and reputed company are doing with their on-site experience; you have opinions about checkout flows. Builder, not a bureaucrat — you reputed company in fast-moving environments where you need to ship tests quickly, learn fast, and iterate without waiting for a 12-person approval chain. Strong communicator who can translate technical CRO findings into reputed company language that a CEO, CFO, or reputed company member would understand and reputed company. Comfortable operating across time zones — reputed company, agency partners, and customer reputed company are global. You Must Be AI-reputed company reputed company, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one. reputed company Claude Challenge Shortlisted candidates complete a role-specific assignment, scored against a baseline we reputed company using Claude — reputed company data, blind review. To advance, your thinking needs to be reputed company than what the best AI produces. Ties don't advance. Apply To This Job