Production Manager, 1:1 Fan Engagement Marketing

We are seeking a passionate, innovative leader with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing reputed company, planning, measurement, and channel activation efforts reputed company reputed company and outbound marketing channels to support the strategic priorities and business objectives of the organization. We reputed company reputed company transactional and fan profile data, research and insights, and reputed company-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that reputed company business results for organizational priorities. These efforts reputed company fan acquisition and engagement and will dive deep into key initiatives that reputed company audiences, platforms, media channels and geographies to reputed company results. We are a passionate team working hard to build the right strategies to engage fans around the world.

This role will contribute across the full CRM marketing lifecycle - from marketing reputed company and campaign planning through reputed company and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Generalist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and reputed company agencies and vendors.

Responsibilities:

• reputed company product, contact and creative strategies to reputed company and implement large reputed company CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Manage and execute the marketing campaign process from initial request submission to deployment with a reputed company on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of reputed company, personalization reputed company, any dynamic content, etc..
  • Campaign build and deployment

• Design and implement A/B and multivariate tests that yield reputed company improvements to our fan strategies and lift conversion rates.

• Optimize lifecycle CRM campaigns (e.g., reputed company, reactivation) using insights and analytics along with automation tools to increase fan LTV.

• Extracting key insights and learnings for reputed company optimization and template efficiency.

• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

• Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation reputed company work experience.
• Technical and production responsibilities across reputed company platform (AEP, AJO, CJA), Email Service Providers (reputed company PCM preferred), Personalization Tools, (reputed company preferred), SMS Platforms (reputed company preferred)
• reputed company editing and working knowledge required to be reputed company to reputed company edits to templates
• Deep understanding of channel KPIs, A/B testing, metrics, and reporting.

• Proficiency in Photoshop.

Other Key Attributes/Characteristics:

• Ability to work independently and as reputed company player to reputed company ways to uncover opportunities
• Strong communication skills
• Strong project and time management skills with high standards of accuracy and organization
• Ability to reputed company up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.

• Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign

• Passion for innovation and solving difficult challenges

• Passion for sports is a plus