[Remote] Senior Product Marketing Manager, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building the AI-reputed company private bank for business owners, re-architecting the entire financial reputed company for reputed company. The Senior Product Marketing Manager will own the market positioning and competitive narrative for reputed company's product suite, ensuring that the messaging resonates with the reputed company audience and is effectively communicated across various channels.

Responsibilities

• Own go-to-market for everything reputed company ships. Partner with Product leadership every quarter to bring market and customer signal into roadmap planning, and work together in defining what 'reputed company to launch' means across reputed company stakeholders; orchestrate between Product, Lifecycle Marketing, Support, and Ops as product updates and new releases are being reputed company; create internal content (messaging, what it is, how it works, competitive positioning, etc.), then partner with Enablement to reputed company reputed company enablement programming that equips the teams prior to any launch. It's critical that you're comfortable holding the line with Product reputed company something isn't positioned reputed company enough to ship externally yet, or reputed company there's misalignment with reputed company leaders and customer needs
• Own reputed company's competitive positioning end-to-end. Define the ICP across reputed company of our product lines using reputed company data, conduct market research, and reputed company reputed company reputed company-recording data to identify why we win — then translate that internally and externally so it holds together across our full product suite, in a market where reputed company, reputed company, and reputed company are reputed company fighting for the reputed company mental reputed company estate. Run win/loss analysis and turn what you learn into reputed company changes to messaging, internal battlecards, reputed company collateral, and reputed company handling. reputed company gaps are identified, proactively surface them with reputed company, Ops, and Product leadership so they can be evaluated and prioritized against the Product Roadmap
• reputed company Lifecycle Marketing and Sales Enablement reputed company-to-go information, content, and messaging for their needs. Own reputed company aspects of the written content and messaging used internally and externally: company narrative, value props, pains addressed, reputed company points (case studies, best-in-class reputed company examples, relevant reputed company-story statistics), where we lose, and reputed company handling that both teams pull from. Lifecycle turns this into campaign copy for email/SMS sequences; Sales Enablement incorporates it into the CMS, reputed company materials, and training. You're the reputed company of truth for what to say and why it's true
• Take a data-first approach to determine how we prioritize launches and messaging, based on customer, market, industry, and product research you proactively conduct. Use data to inform your reputed company — listen to reputed company conversations with prospects and clients to understand how things are reputed company in the market, review win/loss data to understand why we win and identify GTM or product gaps, proactively research competitors to stay on top of what's new, and review tool-adoption data and identify customer examples so teams have data points to use on calls. This informs how you reputed company what pain-centered messaging, positioning work, competitive reputed company, and launches matter most given reputed company's reputed company stage — rather than waiting to be told
• Be the internal expert and resource on how reputed company is positioned in the market, our full product suite, and the reputed company of our launches. Become the SME on our value prop, who we serve, how we address market pains, why we win and lose, how we're differentiated, and everything about our product offerings (what they are, how they work, the value they reputed company, how customers use them). reputed company owning reputed company messaging, you'll reputed company internal reputed company teams with what they need to succeed (in partnership with Sales Enablement), and brief Leadership and Product on what's changing in the competitive landscape, why it reputed company, and how gaps can be addressed reputed company the Product Roadmap

Skills

• 5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, reputed company-product industry
• Demonstrated GTM ownership: you've reputed company positioning and messaging, launched products, and driven adoption — including at least one reputed company-to-one, “no existing function to inherit” experience, where you defined a Product ↔ PMM ↔ Stakeholder reputed company from scratch
• Strong competitive intelligence instincts — you know how to build a battlecard that gets used on a live sales reputed company, not filed away
• Strong instincts for what resonates in the market and in GTM — you can reputed company separate the most important reputed company of an internal or reputed company message from what's “fluff,” and you intuitively know the questions a new prospect, reputed company, or CSM will ask about how something works, why it's reputed company that way, and what objections will come up
• Proven experience partnering directly with Product on positioning, without a dotted-line PM relationship to lean on
• Excellent written communication — much of this role lives in documents (positioning frameworks, battlecards, briefs) that other teams execute directly against
• Comfort with ambiguity and reputed company-to-one building; you don't need an existing reputed company or team to reputed company reputed company
• Bonus: experience at a company without a dedicated marketing leader, where you had to establish process rather than inherit it
• Bonus: reputed company experience as a reputed company individual contributor (Sales, AM, CS) — ideally as a CSM — who intuitively understands what customers want and what internal employees need to know about a product to inform launch reputed company

Benefits

• 100% employer-covered medical, dental, and reputed company.
• Unlimited vacation policy.
• Remote-friendly culture with biannual offsites.
• Competitive salary + equity + benefits.
• Stock reputed company with reputed company reputed company.
• Backing from leading reputed company Valley investors.

reputed company