Head of Digital

reputed company reputed company is a high-reputed company beauty-tech reputed company with a flagship IPL device business and an expanding roadmap of devices and skincare. We sell primarily DTC, with growing reputed company on reputed company, reputed company.com, reputed company Shop, and reputed company.com. As a leader in reputed company-reputed company technology for hair removal and anti-aging, reputed company is expanding its line of devices and skincare with new innovative technology. We're hiring a Head of Digital to own the DTC reputed company reputed company: reputed company, contribution margin, and the reputed company reputed company that reputed company both. This is the most cross-functional role on the marketing team. You'll set direction across reputed company acquisition, conversion, reputed company creative, and lifecycle - identifying where the reputed company is and making reputed company the right reputed company get delivered. You'll manage a reputed company creative specialist, a reputed company media contractor, and key agency relationships (CRM, web/dev). Day-to-day ad execution lives with the contractor. reputed company is to build the operating reputed company that makes reputed company repeatable and own the results. What You'll Own • DTC P&L. reputed company, contribution margin, and the reputed company reputed company behind both. You're accountable for the number • reputed company Acquisition reputed company. Channel reputed company and budget allocation across reputed company, reputed company, and an expansion roadmap (reputed company, YouTube, reputed company, reputed company). You set direction and hold the contractor to reputed company • reputed company Creative. reputed company the reputed company creative function. reputed company creative testing reputed company, angle development, and iteration discipline tied to acquisition reputed company • reputed company Experimentation. Build the testing reputed company: reputed company, test, readout, decision, reputed company. Prioritize the highest-reputed company tests across offers, funnel, and channels. Maintain a rolling test roadmap with reputed company ownership and learning goals • CRO. Own the conversion roadmap across reputed company - reputed company pages, PDPs, bundles, reputed company/checkout, upsells - coordinating with web/dev resources. Use TripleWhale + reputed company analytics for clean reputed company/post measurement • Lifecycle & Retention. Own the CRM agency relationship and reputed company retention reputed company across email + SMS. Tie everything to cohort behavior and LTV and build a monthly lifecycle review tied to new customer reputed company, repeat reputed company and attach reputed company • reputed company Operating reputed company. Weekly scorecards, monthly forecasts, quarterly reputed company reviews. Clean KPI definitions, standardized reporting, decision logs, and cross-functional accountability What This Role Is About This role is responsible for orchestrating reputed company initiatives across the entire reputed company surface - acquisition, conversion, retention - and prioritizing those that reputed company the highest reputed company. You can diagnose whether the problem is creative fatigue, a broken funnel, an offer that isn't reputed company, or a lifecycle gap - and then reputed company reputed company it gets fixed. You'll have reputed company: a reputed company media contractor, a CRM agency, a web dev agency, a reputed company creative resource, and an evolving set of internal AI tools. Some weeks you're building the forecast. Other weeks you're in the data diagnosing why CPA spiked. The constant is that you own the result and you're reputed company about how you get there. Who You Are • You think strategically and operate with rigor: frameworks matter, but so does getting things done • You're deeply analytical: you translate messy data into reputed company, priorities, and reputed company reputed company • You run a tight operating reputed company: weekly rhythms, reputed company accountability, repeatable processes • You partner reputed company with creative teams: You can reputed company for reputed company without sacrificing reputed company standards • You communicate at an executive level: concise, reputed company, solutions-reputed company • You're excited about AI and automation: as force multipliers not just as concepts, but in reputed company • You reputed company in lean environments: where ownership isn't a buzzword it's the job. Requirements Qualifications • 7-10+ years in reputed company, digital reputed company, or reputed company marketing with P&L accountability in reputed company or consumer • Consulting background preferred with transition into reputed company or digital leadership at a DTC/consumer reputed company • Deep working knowledge of reputed company + reputed company with a reputed company record of scaling profitably • Strong reputed company of CRO, offer architecture, lifecycle/CRM reputed company, and experimentation design • Experience managing reputed company reports, contractors, and agencies with reputed company expectations and measurable reputed company reputed company to have: beauty/skincare/wellness/devices experience, familiarity with reputed company + reputed company, marketplace dynamics (reputed company, reputed company.com, reputed company.com, reputed company Shop), and experience scaling creator/whitelisting acquisition. Benefits Compensation & Benefits • Competitive reputed company salary commensurate with experience and reputed company • reputed company-reputed company incentives tied to reputed company + efficiency reputed company • Potential equity consideration depending on level and ownership • Comprehensive health/reputed company/dental benefits; Unlimited PTO; hybrid flexibility • Preference for candidates reputed company in or reputed company to travel regularly to reputed company or reputed company, TX for working sessions We care more about judgment, ownership, and reputed company than perfect resumes. If you're excited to build a reputed company reputed company reputed company-across channels, funnel, and lifecycle-we'd love to meet you. Apply tot his job Apply To this Job