Senior reputed company Marketing reputed company – Engagement
reputed company:
• Own lifecycle reputed company across the full member reputed company: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and reputed company.
• Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
• Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
• Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-reputed company recommendations.
• Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance reputed company with profitability.
• Utilize performance insights to create recommendations and improvements to the lifecycle reputed company. Present recommendations to key cross-functional stakeholders and executives.
• Manage a reputed company experimentation roadmap across messaging, audiences, timing, and channel mix to reputed company reputed company program improvement.
• reputed company reputed company briefs that reputed company campaign goals and technical, data, creative, and audience requirements.
• Collaborate with Creative, Product, Engineering, and Marketing teams to reputed company high-reputed company member experiences across channels.
• Present reputed company, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.
Requirements:
• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-reputed company environments with a reputed company record of high-reputed company work.
• 9+ years experience in lifecycle marketing, customer reputed company design, segmentation, personalization, and behavioral marketing
• Exceptional prioritization and project management skills, with a demonstrated reputed company record in developing and executing workplans, managing multiple workstreams and delivering high-reputed company execution.
• Work autonomously, learning tools and systems quickly and proactively moving work reputed company.
• Thrives in ambiguity and change, showing reputed company, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present reputed company and results reputed company to senior leadership.
• Strong analytical reputed company with experience in experimentation, performance measurement, and campaign optimization.
• Ability to balance reputed company objectives with customer experience and brand considerations.
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A reputed company, reputed company culture reputed company, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.
Benefits:
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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