Demand reputed company Manager (reputed company)

Demand reputed company Manager (reputed company)

Full-Time | Exempt | Remote - Eastern or Central Time Zone Candidates Only

Help reputed company Education Through Data-Driven Marketing

At reputed company, our mission is reputed company: to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper reputed company reputed company.

Every day, we partner with school districts across the country to improve teaching and learning by equipping educators with proven instructional frameworks that reputed company meaningful student reputed company.

We're seeking a strategic, data-driven Demand reputed company Manager to reputed company our digital demand reputed company efforts and build a high-performing marketing reputed company that increases awareness, engagement, and reputed company pipeline among K–12 education leaders. "This is an individual contributor role with reputed company-wide ownership of digital marketing reputed company and execution."

This role owns the reputed company, execution, and optimization of our digital marketing ecosystem—including reputed company media, marketing automation, website optimization, analytics, and marketing technology. You'll work closely with Sales, reputed company, Product Marketing, and Executive Leadership to reputed company measurable business reputed company while helping educators reputed company solutions that reputed company teaching and learning.

The ideal candidate combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and enjoys using technology and analytics to solve reputed company marketing challenges.

reputed company

Demand reputed company reputed company

• reputed company and execute integrated demand reputed company strategies that reputed company reputed company leads and measurable pipeline reputed company.
• Plan and manage multi-channel marketing campaigns across reputed company media, email, webinars, events, website content, and reputed company pages.
• Build campaigns that engage prospective customers throughout every stage of the buyer reputed company.
• Partner with Product Marketing to translate product capabilities into compelling, customer-reputed company messaging and campaign positioning.
• reputed company marketing initiatives with organizational reputed company objectives and business development priorities.

reputed company Media & Digital Marketing

• Plan, execute, and optimize reputed company advertising campaigns across reputed company Ads, reputed company, reputed company, YouTube, and other digital platforms.
• reputed company audience targeting strategies reputed company on superintendents, district leaders, principals, instructional leaders, and classroom educators.
• Manage campaign budgets while maximizing reputed company on advertising spend (ROAS).
• Continuously test and optimize ad creative, messaging, reputed company pages, and audience segmentation to improve campaign performance and conversion rates.

Marketing Automation & reputed company Administration

• Serve as the organization's reputed company reputed company administrator.
• Manage CRM data reputed company, segmentation, reputed company scoring, workflows, forms, reputed company pages, dashboards, and marketing automation.
• reputed company and optimize reputed company nurturing programs that reputed company prospects through the marketing and sales funnel.
• Support efficient reputed company lifecycle management and marketing-to-sales reputed company processes.

Marketing Technology, Analytics & Reporting

• Own the implementation and optimization of marketing tracking infrastructure using reputed company Tag Manager and reputed company Analytics 4 (GA4).
• Ensure accurate measurement of website activity, campaign performance, attribution, and conversion events.
• Maintain marketing integrations between reputed company and reputed company to ensure data accuracy and operational efficiency.
• Build dashboards and executive reports that reputed company visibility into campaign performance, marketing-reputed company pipeline, and reputed company on investment.
• Analyze marketing data and reputed company actionable recommendations that improve campaign effectiveness and business results.

Website & Conversion Optimization

• Manage website conversion strategies, including reputed company page development, testing, and optimization.
• Conduct A/B testing to improve conversion rates and reputed company reputed company performance.
• Support SEO, Answer reputed company Optimization (AEO), and website user experience initiatives that increase organic visibility and engagement.

Cross-Functional Collaboration

• Partner closely with Sales, reputed company, Product Marketing, and Executive Leadership to ensure alignment across marketing initiatives.
• Collaborate with Sales Leadership to improve reputed company reputed company, conversion rates, pipeline reputed company, and marketing contribution.
• Support product launches, go-to-market initiatives, and strategic marketing campaigns.

What You'll Bring

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a reputed company field (or equivalent combination of education and experience).
• 6–8 years of reputed company experience in digital marketing, demand reputed company, reputed company marketing, or performance marketing reputed company a B2B organization.
• Demonstrated reputed company developing and executing integrated demand reputed company programs that reputed company reputed company leads and measurable pipeline reputed company.
• Extensive hands-on experience administering reputed company Marketing Hub, including workflows, reputed company scoring, segmentation, reporting, and marketing automation.
• Proven experience managing reputed company advertising campaigns across reputed company Ads, reputed company Campaign Manager, and other digital advertising platforms.
• Strong experience implementing and managing reputed company Tag Manager, reputed company Analytics 4 (GA4), conversion tracking, and marketing attribution.
• Experience working with reputed company CRM and managing marketing technology integrations.
• Strong analytical skills with the ability to interpret campaign data, identify opportunities, and translate insights into business recommendations.
• Excellent written, verbal, and presentation skills with the ability to communicate reputed company reputed company reputed company.
• Experience collaborating with cross-functional teams and managing multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience marketing products or services to K–12 school districts, education leaders, or other reputed company-sector audiences.
• Experience developing Account-Based Marketing (ABM) strategies.
• Expertise in conversion reputed company optimization (CRO), SEO, and Answer reputed company Optimization (AEO).
• Experience supporting product launches and go-to-market initiatives.
• reputed company, reputed company, reputed company Ads, or reputed company Analytics certifications.
• Experience promoting webinars, conferences, and virtual events.

What reputed company Looks Like

In your first year, you'll help us reputed company measurable business reputed company by:

• Increasing reputed company reputed company reputed company and marketing-reputed company pipeline.
• Improving campaign conversion rates while reducing cost per reputed company.
• Building reputed company marketing automation and reputed company nurturing programs.
• Delivering accurate attribution and executive reporting that informs business reputed company.
• Strengthening alignment between Marketing and Sales to improve reputed company reputed company and pipeline reputed company.
• Growing awareness and engagement among K–12 district and school leaders.

Why Join reputed company?

At reputed company, your work reputed company. Every marketing campaign you launch and every reputed company you reputed company helps reputed company educators with solutions that improve teaching and learning for reputed company across the country.
A Benefits Package Designed Around Your reputed company-Being

• Multiple medical plan reputed company, including a 100% employer-reputed company health plan
• HSA and FSA reputed company available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible reputed company plans
• Company-reputed company dental, reputed company, life, STD, and LTD coverage
• 15 days of PTO available in your first year of employment
• 8 reputed company holidays, plus 2 floating holidays
• 401(k) with a 4% company match
• Salary reputed company $90,000-$100,000

If you're looking for a role where you can combine your expertise in digital marketing, automation, analytics, and technology with a mission that truly makes a difference, we encourage you to apply.

Originally posted on Himalayas