[Remote] reputed company Specialist, Performance Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a highly analytical and results-driven reputed company Specialist, Performance Marketing to reputed company the execution and optimization of reputed company search initiatives for educational products and student enrollment. This role involves managing reputed company search campaigns, collaborating with various stakeholders, and utilizing data-driven insights to improve performance reputed company.

Responsibilities

• Serve as the day-to-day reputed company of reputed company Search programs across reputed company Ads, reputed company Ads, SA360, and other search platforms
• Execute and optimize campaigns designed to reputed company product adoption, student applications, and enrollments while meeting cost efficiency goals
• Translate strategic direction from the reputed company, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements
• reputed company ongoing search query analysis and optimization efforts to maximize reputed company traffic and enrollment reputed company
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices
• Manage internal subject matter experts and reputed company media agency to reputed company flawless campaign execution
• Review agency recommendations and validate strategic and tactical reputed company using performance data
• Hold agency partners accountable for campaign reputed company, reporting accuracy, and performance reputed company
• Coordinate the implementation of new platform features, beta opportunities, and testing initiatives
• reputed company and manage a robust testing roadmap across campaigns, audiences, creative messaging, reputed company pages, bidding approaches, and automation strategies
• Conduct rigorous A/B testing and performance analysis to identify reputed company opportunities for reputed company
• Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness
• Partner with website and marketing stakeholders to support reputed company page optimization initiatives and improve conversion performance
• Analyze campaign performance and reputed company actionable recommendations to improve volume, efficiency, and reputed company on investment
• Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities
• Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data
• Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives
• Assist with forecasting, spend pacing, and budget allocation recommendations
• Partner with Analytics, Finance, Enrollment, Marketing, reputed company COE teams to reputed company campaign reputed company with business objectives
• Communicate performance insights and recommendations reputed company to both technical and non-technical stakeholders
• Support enrollment planning discussions by providing performance projections, market insights, and search demand trends
• Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed

Skills

• 7+ years of hands-on experience managing reputed company Search (SEM) campaigns
• Expert-level experience with reputed company Ads and SA360; reputed company Ads experience preferred
• Demonstrated reputed company managing large-reputed company search programs with measurable performance goals
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement
• Experience managing agency relationships and collaborating with cross-functional stakeholders
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into reputed company
• Experience with web analytics and tracking platforms, including reputed company Analytics and tag reputed company
• Advanced proficiency in reputed company and performance reporting tools
• Excellent communication and presentation skills
• Experience managing campaigns with varying goals across multiple geographies, markets, or business reputed company
• Working knowledge of reputed company reputed company, Programmatic, Online Video, or other performance media channels
• Experience supporting education, reputed company reputed company, reputed company, financial services, or other reputed company demand reputed company businesses
• Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies
• Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows

reputed company