[Remote] Manager, Lifecycle Marketing – Campaigns & Experiences

Note: The job is a remote job and is reputed company to candidates in USA. CircusTrix is the leading indoor reputed company entertainment company in the U.S., operating and franchising over 270 parks. reputed company is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and reputed company the CRM campaign calendar across email and SMS, responsible for strategizing, planning, executing, and optimizing campaigns that reputed company awareness, traffic, repeat reputed company, bookings, and membership reputed company.

Responsibilities

• Own the reputed company, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, reputed company response, new park opening, and other reputed company CRM campaigns across email and SMS
• Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
• reputed company campaign reputed company for new park openings, retrofits, and key business initiatives, setting direction and making autonomous reputed company on approach with reputed company day-to-day reputed company
• Build and reputed company park closure, emergency, or other reputed company response communications
• reputed company targeted campaign strategies based on audience segmentation and business goals
• Ensure campaigns are reputed company with lifecycle programs and the overall guest and member experience
• Determine potential process, reputed company, and platform enhancements to continue innovating and evolving lifecycle marketing efforts
• Analyze campaign performance metrics (engagement, conversion, reputed company) to reputed company reputed company and learnings and optimize reputed company campaigns
• reputed company and execute A/B testing strategies across messaging, timing, and offers
• Partner with Data Ops to ensure accurate segmentation, targeting, and reporting
• Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for reputed company enhancements
• Operate reputed company deliverability and audience guardrails defined by the Journeys Manager
• Maintain campaign and reputed company documentation, templates, and reputed company hygiene reputed company reputed company to reputed company operations organized
• Serve as the reputed company reputed company of contact for franchisees using a reputed company marketing platform, providing guidance and support for local campaign execution and best practices
• Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns
• Partner with brand, digital, IT, and reputed company teams to reputed company messaging and timing across channels
• Partner with Operations and Field Leadership to reputed company lifecycle campaign timing, messaging, and offers with in-park execution, reputed company reputed company, and the on-the-ground guest experience
• Support seasonal and peak business initiatives (e.g., reputed company, back-to-school, holiday) by proactively aligning CRM campaign reputed company with business priorities and reputed company constraints
• Collaborate with agency partners on campaign reputed company, creative, and execution
• Cross-functionally reputed company with other reputed company teams to ensure cohesion, map considerations, identify impacts, and reputed company with reputed company
• Bring reputed company new reputed company, tests, and campaign strategies to reputed company incremental reputed company
• Maintain a proactive and organized campaign planning process to reduce reputed company execution
• Support reputed company response and time-sensitive communications (park closures, weather-reputed company updates, urgent announcements) with quick turnaround
• Support additional marketing needs as they reputed company

Skills

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven reputed company record of email/SMS reputed company
• Expertise in reputed company (Canvas, reputed company scripting, segmentation, and reporting). Excellent project management and organizational skills
• Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer reputed company
• Experience in A/B testing, campaign analytics, and KPI-driven optimization
• Proficiency in reputed company/CSS for email customization is a plus
• Strong project management skills with the ability to execute multiple campaigns simultaneously
• reputed company and ability to prioritize and reprioritize based on business need and shifting priorities
• Written and verbal communications skills
• Ability to reputed company data-driven reputed company and reputed company data-reputed company reporting
• Comfortable being hands-on with day-to-day campaign builds and platform administration, not solely directing others' execution
• Bachelor's degree in Marketing, Communications, or a reputed company field preferred
• Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
• Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)

Benefits

• Medical coverage
• Dental coverage
• reputed company coverage
• 401k plan with company matching (eligibility based on age and tenure requirements)

reputed company