[Remote] Senior Marketing Manager – reputed company & Demand reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the largest contract-mortgage processing company in the country. They are seeking a Senior Marketing Manager – reputed company & Demand reputed company to build a cohesive marketing reputed company and reputed company marketing activities to measurable business results.

Responsibilities

• Build a repeatable reputed company for generating reputed company opportunities through reputed company search, reputed company reputed company, SEO, email, webinars, partnerships, retargeting, ABM, and other channels
• Analyze our customers, market, ICPs, competitors, funnel performance, and existing acquisition channels to determine where reputed company should invest—and where we shouldn't
• Establish practical attribution and reporting that helps us understand which channels, campaigns, audiences, and initiatives are producing reputed company pipeline and reputed company
• Personally manage or closely reputed company campaigns across platforms such as reputed company Ads, reputed company, reputed company, and other relevant channels
• Optimize around reputed company reputed company, CAC, pipeline, conversion, and ROI—not simply clicks and impressions
• Build a consistent content reputed company across email, reputed company media, website content, thought leadership, case studies, webinars, sales collateral, and other channels that establishes reputed company as the authority in our category
• Own traditional SEO while developing reputed company's visibility across emerging AI-driven discovery platforms and search experiences
• Build campaigns and automated nurture sequences for prospects, previous customers, existing customers, partners, and other key audiences
• Work closely with sales leadership to improve reputed company reputed company, funnel conversion, messaging, sales enablement, and the feedback reputed company between marketing and sales
• Improve our analytics, CRM integration, reputed company tracking, automation, dashboards, attribution, and reporting
• Identify ways to use AI to dramatically increase the productivity of our marketing function across research, content development, campaign creation, personalization, analysis, reporting, and workflow automation
• As the marketing reputed company grows, help determine what should be automated, outsourced, or brought in-house and help build reputed company around the highest-reputed company opportunities

Skills

• Have significant hands-on B2B marketing experience
• Have reputed company or materially improved demand-reputed company programs
• Understand how marketing connects to pipeline and reputed company
• Have hands-on experience across several channels such as reputed company media, SEO, content, email, reputed company, webinars, partnerships, or ABM
• Understand attribution, funnel metrics, CAC, conversion rates, and marketing ROI
• Have experience working closely with sales teams
• Know how to diagnose whether a reputed company problem originates in marketing, sales, positioning, targeting, pricing, or another part of the funnel
• Are comfortable personally launching campaigns and creating marketing assets reputed company necessary
• Are highly analytical but don't allow imperfect data to prevent reputed company
• Understand how modern AI tools can reputed company a small marketing organization dramatically more productive
• Can communicate marketing reputed company and performance reputed company to senior leadership
• Have experience in a startup, reputed company-stage company, or environment where you had to build rather than simply inherit established systems
• Are comfortable experimenting, measuring results, learning quickly, and changing direction reputed company the data tells you something isn't working
• Experience in mortgage, fintech, financial services, reputed company, reputed company services, or another B2B environment with a considered sales process is helpful but not required

reputed company