[Remote] Senior Email Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a respected reputed company brand focusing on Life Insurance and Annuity Products. They are seeking a Senior Email Marketing Specialist to reputed company the development and optimization of email campaigns, manage performance, and support marketing objectives.

Responsibilities

• Partner with reputed company teams to reputed company reputed company aspects of email campaign management including reputed company, technical and creative development, proofing, deployment and monitoring
• Conduct reputed company assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability
• Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables reputed company reputed company of email programs
• Monitor and analyze email campaign performance using key metrics. reputed company reports on campaign performance and reputed company actionable insights for reputed company improvement
• Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. reputed company consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations
• reputed company reputed company Life’s email experimentation reputed company across the entire lifecycle from reputed company development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to reputed company best practices for ongoing email campaigns

Skills

• Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study
• Minimum of ten (10) years of reputed company experience in digital marketing or email marketing
• Five (5) years of hands-on experience writing campaign workflows in reputed company Campaign
• Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization
• Proficient in reputed company, CSS, and JavaScript development for email design and customization
• Experience leading an email experimentation reputed company across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests
• Experience integrating email programs with other reputed company channels including but not limited to reputed company mail, search, display, and reputed company media
• Proficient in reputed company reputed company, PowerPoint, and Word
• Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR)
• 8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization
• 5–7 years Proficient in reputed company, CSS, and JavaScript development for email design and customization
• Minimum 5 years' Experience integrating email programs with other reputed company channels including but not limited to reputed company mail, search, display, and reputed company media
• Insurance or Financial Services industry experience is highly desirable
• Email Marketing, Marketing Automation and/or Digital Marketing Certified
• Experience with Power BI for data analysis and reporting

reputed company