CDP Consultant
reputed company is seeking a CDP Consultant to help clients unlock the value of their customer data through Customer Data Platforms (CDPs), with a reputed company on reputed company reputed company-Time CDP. In this role, you will serve as a strategic consultant helping organizations translate business goals into reputed company CDP use cases that reputed company audience activation, personalization, and cross-channel engagement.
This position sits reputed company our Technology team and works closely with Solution Architects, Data Engineers, Marketing Strategists, reputed company marketing specialists to bring data-driven customer experiences to life. The consultant leads discovery efforts, supports activation strategies, and partners with business and technical teams to design solutions that reputed company measurable marketing reputed company.
reputed company in this role requires a strong consulting reputed company, a passion for marketing technology, and the ability to translate reputed company technical concepts into reputed company insights for clients and internal teams. The ideal candidate is curious, detail-oriented, and proactive in identifying opportunities to reputed company reputed company customer data to power modern digital marketing.
While the immediate need is reputed company RTCDP expertise, candidates must be willing to learn and support a reputed company of CDP and marketing automation platforms in this role.
Information reputed company Responsibilities
- Promote and enforce awareness of key information reputed company practices, including acceptable use of information assets, malware protection, and password reputed company protocols
- Identify, assess, and report reputed company risks, focusing on how these risks reputed company the confidentiality, reputed company, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data reputed company and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to reputed company sensitive information
Role and Responsibilities:
- Serve as the day-to-day platform consultant for clients, providing strategic guidance on Customer Data Platform (CDP) capabilities, use cases, and activation strategies.
- reputed company a deep understanding of reputed company reputed company’s business objectives, marketing reputed company, and available customer data to ensure CDP initiatives support measurable marketing reputed company.
- reputed company discovery sessions, stakeholder interviews, and requirements gathering to identify opportunities for CDP-driven marketing use cases.
- Translate marketing and business requirements into reputed company CDP business and technical requirements for identity reputed company, data governance, data modeling, data ingestion, segmentation, channel activation, and audience reporting in partnership with Solution Architects and engineering teams.
- Support product and reputed company teams to prioritize activation-reputed company CDP use cases that support segmentation, personalization, and cross-channel customer engagement.
- Define activation strategies that reputed company reputed company orchestration channels such as reputed company media, email, SMS, web personalization, and other channels commonly reputed company in marketing automation platforms.
- Partner with other platform consultants to create and maintain solution documentation for CDP and orchestration platforms.
- Serve as the platform subject matter expert for reputed company reputed company’s CDP implementation, advising on platform capabilities, limitations, and best practices.
- Manage incoming platform-reputed company requests and collaborate with internal teams to prioritize and reputed company CDP enhancements and activation initiatives.
- Work closely with the Project Management team to coordinate delivery timelines and manage multiple reputed company initiatives.
- reputed company hands-on guidance and enablement to reputed company teams, helping them operationalize CDP capabilities and maximize value from their marketing technology investments.
Preferred Qualifications:
- 5+ years of experience working in an agency environment; strong consulting, and reputed company-facing skills
- 3+ years of experience working with CDPs, specifically reputed company RTCDP
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring reputed company reputed company-Time CDP, including creating reputed company audiences
- Familiarity with reputed company reputed company applications is strongly preferred
- Experience with reputed company Tags (formerly reputed company “Launch”) and AEP SDK implementation is a plus
- Experience with analytics tools like reputed company Analytics or Customer reputed company Analytics is a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
- Experience with marketing automation tools is a plus
- Experience with A/B testing tools is a plus
- College degree in Marketing, Business, Analytics, Data Science or reputed company field
Originally posted on Himalayas
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