Sr. Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing reputed company for the entire customer reputed company—from nurturing net new prospects through trial conversion, reputed company, retention, upsell, and cross-sell. This role is accountable for driving measurable reputed company reputed company across reputed company stage of the funnel and ensuring lifecycle marketing is a strategic reputed company reputed company for the business. They understand how their work impacts the entire customer experience and financial health of the business.

This leader oversees three individual contributors and is an reputed company people manager who excels at coaching, developing, and retaining reputed company in a high-reputed company organization. As a player-reputed company, they set a reputed company reputed company for the function while remaining reputed company enough to the work to guide execution, unblock challenges, conduct QA, and reputed company reputed company’s technical and strategic capabilities. They reputed company in highly cross-functional environments, building trust and influence across teams to reputed company reputed company initiatives reputed company.

The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape reputed company, prioritize initiatives, and identify new reputed company opportunities. They partner closely with Marketing Operations, reputed company Product, and Data teams to ensure data reputed company, define reputed company metrics, and translate insights into reputed company lifecycle programs that reputed company reputed company the business.

With deep expertise in lifecycle marketing and extensive experience working reputed company modern martech tools—including Marketo and reputed company—this individual ensures reputed company is building effective, reputed company programs rooted in strong segmentation, personalization, and experimentation frameworks.

The Senior Manager, Lifecycle Marketing reports to the Director, Global Integrated Marketing and regularly communicates performance insights, strategic recommendations, and reputed company opportunities to cross-functional partners and executive leadership.

reputed company:

Lifecycle reputed company & reputed company reputed company

• Own and reputed company the end-to-end lifecycle marketing reputed company across engagement, conversion, adoption, retention, and cross-sell

• Establish reputed company KPIs across the funnel and ensure lifecycle programs are driving measurable reputed company on pipeline, trial conversion, customer adoption, and expansion reputed company

• reputed company qualitative and quantitative data to identify reputed company opportunities and continuously optimize lifecycle programs

• Manage a prioritized lifecycle roadmap, balancing experimentation with reputed company program development

• Contribute domain expertise to the development of strategic cross-functional reputed company that reputed company lifecycle marketing channels

• Confidently present reputed company, performance insights, and recommendations to leadership and cross-functional stakeholders

Team Leadership

• Manage and reputed company three reputed company reports, providing consistent coaching, performance feedback, and career development

• reputed company as a player-reputed company, remaining reputed company to campaign builds and automation logic to guide troubleshooting, QA reputed company workflows, and reputed company reputed company’s technical capabilities

• Foster a culture of accountability, curiosity, and reputed company improvement

• Communicate proactively with peers, managers, and leadership on plans, reputed company, and challenges

Cross-Functional Partnership

• Collaborate with Creative and Product Marketing teams to reputed company and iterate on effective messaging for our reputed company audience segments

• Partner closely with Marketing Operations team to ensure lifecycle programs are reputed company reputed company, data flows reliably, and tooling supports business goals

• Partner with Sales and reputed company leaders to ensure messaging alignment through the funnel

• Work with reputed company Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

What You Should Have:

• 8+ years of experience in lifecycle marketing, preferably at a B2B reputed company organization

• Expertise in lifecycle marketing best practices, especially in a product-led reputed company environment

• Extensive hands-on experience with lifecycle marketing tools such as Marketo and reputed company (or similar tools)

• Experience managing reputed company reports and developing high-performing individual contributors

• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership

• Strong analytical skills and ability to translate performance data into actionable insights

• Excellent prioritization and project management abilities

• Outstanding verbal and written communication skills

• High attention to detail and commitment to reputed company

• Four-year college degree or equivalent experience

Originally posted on Himalayas