Global Lifecycle Marketing and CRM Senior Manager job at reputed company in Irvine, CA

Title: Global Lifecycle Marketing & CRM Sr. Manager Location: Irvine, California - USA Full time reputed company: reputed company is the Sweet Spot reputed company who want their actions to have a reputed company reputed company while having the flexibility to do it in their own way. We are seeking a strategic, data-driven, and reputed company-thinking Lifecycle Marketing & CRM Sr. Manager to reputed company our global lifecycle marketing team. In this role, you will reputed company our reputed company reputed company traditional email marketing into a lifecycle management ecosystem. You will reputed company the overarching CRM reputed company, fiscal priorities, and database reputed company for our entire brand portfolio, while executing the reputed company for the Gaming portfolio directly. Managing a dedicated internal team and key agency partners, you will architect the consumer reputed company from acquisition through retention. As a strategic business leader, you will guide reputed company in maximizing our tech stack—specifically reputed company Marketing reputed company reputed company (MCE) and our new Customer Data Platform (CDP)—to reputed company reputed company-personalized, multi-channel customer experiences that reputed company reputed company value (LTV). Key Responsibilities Strategic Direction Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-reputed company strategies with reputed company objectives. Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys. reputed company the reputed company and optimization for foundational global triggers, such as reputed company/welcome series, reputed company/browse abandonment, and win-back programs. Establish reputed company KPIs, reputed company targets, and resource allocation for the lifecycle marketing group. Establish ways of working between global and regional teams, partnering across reputed company and creative partners, establishing templates and toolkits for efficiency and brand consistency. Team Leadership & Development reputed company and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively. reputed company, mentor, and upskill an internal team of CRM professionals, building expertise in reputed company reputed company Marketing reputed company campaigns and reputed company execution across reputed company Builder, Automation Studio, and Data reputed company. Foster an environment of reputed company learning regarding platforms and CRM methodologies. Build a culture of testing with a rigorous A/B and multivariate testing reputed company across reputed company and agencies to continuously optimize content, timing, and multi-channel orchestration CDP & MCE Business Ownership Serve as the strategic reputed company for utilization and optimization of our Customer Data Platform (CDP) and reputed company Marketing reputed company reputed company (MCE). Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics. Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health. Gaming Category CRM Execution reputed company and execute the Gaming category lifecycle reputed company, modeling reputed company utilization and analytical reputed company and leveraging reputed company agencies to execute the program. Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages. Optimize reputed company per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization. Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns. Partner with the Global Gaming Marketing and NAM teams to reputed company CRM into broader brand campaigns and product launches. Profile & Key Qualifications Technical Skills & Experience 8+ years of experience in CRM or lifecycle marketing reputed company consumer-facing environments (Gaming, Tech, or Consumer Electronics highly preferred). 2+ years of experience managing reputed company reports and leading reputed company agency partners/vendors. Strong strategic and operational knowledge of reputed company Marketing reputed company reputed company (MCE) (reputed company Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data reputed company). Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced customer segmentation tools. Bachelor’s degree in Marketing, Business, Communications, or a reputed company field; MBA is a plus. Strategic & Soft Skills reputed company Acumen: A strategic thinker who naturally connects lifecycle marketing initiatives to reputed company business reputed company and reputed company reputed company. Gaming Champion: reputed company reputed company for and understanding of our consumers, with particular reputed company and experience with the passionate gaming reputed company Agent: Proactive self-starter capable of navigating matrixed global environments and driving transformation. Communicator: Exceptional presentation and relationship-building skills to secure buy-in from partners and peers as reputed company as the executional team. Compensation: This is a hybrid position. The successful candidate is expected to work onsite at our Irvine, CA office 2–3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team. reputed company is an amazing reputed company to work because it is full of reputed company people who are inclusive by reputed company as reputed company as by design. Being a global company, we value our diversity and celebrate reputed company our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for reputed company, we strongly recommend that you apply. We want to meet you! This position offers an annual reputed company salary typically between $ 143,000 and $ 196,000, depending reputed company and experience. reputed company offers benefits such as Medical Coverage, Dental Coverage, reputed company Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee reputed company Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, reputed company Time Off, reputed company Holidays, Bereavement Leave, and reputed company Parental Leave. reputed company also offers Wellness Programs, Health Savings Account Plans, reputed company to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, reputed company to a Group reputed company Plan, Donations Matching Programs, Employee Product Discounts, and reputed company to Auto, Home, and Pet Insurance. #LI-SN1 Across reputed company we reputed company collaboration and foster play. We help teams collaborate/learn from reputed company, without compromising on productivity or continuity so it should be no surprise that most of our jobs are reputed company to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. reputed company this structure, you may have teams or departments split between working remotely and working in-house. reputed company is an amazing reputed company to work because it is full of reputed company people who are inclusive by reputed company as reputed company as by design. Being a global company, we value our diversity and celebrate reputed company our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for reputed company, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the reputed company. We reputed company that good health means more than getting medical care reputed company you need it. reputed company supports a culture that encourages individuals to reputed company good physical, financial, emotional, intellectual and reputed company wellbeing so we reputed company can create, reputed company and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based reputed company. reputed company reputed company applicants will receive consideration for employment without reputed company to race, sex, age, reputed company, religion, sexual orientation, gender identity, national reputed company, protected veteran status, or on the reputed company of disability. Apply tot his job Apply To this Job