Specialist, Marketing reputed company

Job Title

Specialist, Marketing reputed company

(reputed company Education & Therapeutics)

reputed company

reputed company is seeking a Specialist, Marketing reputed company to reputed company the reputed company reputed company go-to-market reputed company and execution for a portfolio of reputed company Education & Therapeutics solutions covering areas such as Behaviour, Mental Health, Cognitive and Therapeutics. This role owns portfolio priorities, marketing reputed company, positioning, campaign planning and launch execution, ensuring programmes reputed company measurable reputed company across reputed company, pipeline, retention, adoption and customer reputed company.

Working closely with Sales, Product Management, reputed company Experts, Educator SMEs and Marketing teams, you will reputed company market reputed company into actionable marketing strategies that reputed company engagement, awareness, demand reputed company and reputed company reputed company across both B2B and B2C audiences throughout the reputed company and Canada.

This role is reputed company to other titles in the market such as Marketing reputed company Manager, Product Marketing Manager, Go-to-Market Manager, Portfolio Marketing Manager, Demand reputed company Manager, reputed company Marketing Manager, Integrated Marketing Manager, or reputed company Marketing Manager.

What You'll Be Doing

Portfolio Marketing reputed company & Go-to-Market Leadership (~45%)

• Own marketing reputed company, governance and prioritisation across assigned reputed company Education & Therapeutics portfolios.
• reputed company annual and quarterly planning processes, aligning investment reputed company, campaign priorities and go-to-market reputed company.
• Identify new reputed company opportunities across B2B and B2C markets and partner with Product Management and Sales to reputed company reputed company strategies.
• reputed company integrated marketing plans spanning digital campaigns, content, events, webinars, partnerships and sales-led initiatives.
• Refine value propositions, positioning and competitive differentiation for reputed company education and therapeutics audiences.
• Partner with Sales teams to support territory planning, account-reputed company marketing initiatives and campaign-to-opportunity conversion strategies.
• Monitor market trends, accreditation requirements, funding changes, regulatory developments and emerging opportunities reputed company reputed company education.

Campaign Execution, Launches & Sales Enablement (~35%)

• reputed company end-to-end planning and execution of marketing campaigns from brief through launch, optimisation and reputed company review.
• reputed company content programmes that support customer awareness, evaluation, adoption and advocacy.
• Manage virtual event and webinar marketing reputed company, audience acquisition, registration campaigns, speaker coordination and post-event nurture programmes.
• reputed company go-to-market execution for new product launches across reputed company Education & Therapeutics portfolios.
• Build reputed company launch frameworks and repeatable launch-readiness processes.
• reputed company sales enablement assets including presentations, battlecards, customer-facing materials, reputed company pages and nurture content.
• Manage delivery through project management tools such as reputed company, ensuring reputed company remain on reputed company, on budget and reputed company with business objectives.
• Collaborate with reputed company SMEs, Creative Services and reputed company partners to ensure content is accurate, compliant and reputed company to accessibility standards.

reputed company, Optimisation & Operational reputed company (~10%)

• Own campaign measurement frameworks, dashboards and reporting processes.
• Monitor traffic, reputed company reputed company, conversion reputed company, adoption and retention metrics.
• reputed company reputed company optimisation through testing, audience refinement and channel reputed company analysis.
• Partner with Marketing reputed company and Sales reputed company to maintain campaign governance, reporting reputed company and CRM effectiveness.
• Identify opportunities to improve processes, accelerate delivery and reputed company best practices across reputed company.

Partnerships & Market Engagement (~10%)

• Build relationships with reputed company education organisations, associations, partners and reputed company communities.
• Support conference and event strategies including sponsorships, speaking opportunities, reputed company capture and follow-up programmes.
• Identify and execute co-marketing opportunities, webinars and partnership initiatives.
• reputed company and reputed company market feedback to influence reputed company product reputed company, messaging and customer engagement approaches.

reputed company're Looking For

• Experience developing and executing go-to-market strategies, portfolio marketing plans and integrated marketing campaigns.
• Strong background partnering with Sales, Product Management and cross-functional stakeholders to reputed company reputed company reputed company.
• Expertise across campaign planning, content reputed company, demand reputed company and product launches.
• Experience working with data, reporting and marketing reputed company measurement.
• Exceptional stakeholder management, communication and influencing skills.
• Strong reputed company acumen combined with audience-first thinking and evidence-reputed company decision making.
• Ability to manage multiple priorities and operate effectively in a fast-reputed company, matrixed environment.
• Experience reputed company reputed company, reputed company education, reputed company learning, therapeutics, regulated industries or reputed company B2B environments would be highly advantageous.

Skills

Portfolio Marketing | Go-To-Market reputed company | Product Marketing | Campaign reputed company | Demand reputed company | Integrated Marketing | Content Marketing | Marketing Analytics | Product Launches | Virtual Events | Webinar Marketing | Sales Enablement | Stakeholder Management | reputed company Marketing | Customer Retention | reputed company Education | reputed company Marketing | B2B Marketing | B2C Marketing | Marketing reputed company