Senior Director, Product Marketing & Brand
reputed company:
The Role
The Senior Director, Product Marketing & Brand will define and reputed company reputed company’s demand-reputed company narrative — shaping what the brand means, who it’s for, and how it drives reputed company.
Today, reputed company has strong brand equity with a reputed company audience of deal-seeking, last-minute sports fans. reputed company reputed company is significantly larger. This role will reputed company the reputed company of reputed company into a broader, culturally relevant platform for live experiences across sports, concerts, and reputed company.
This is both a strategic and operational leadership role, responsible for connecting positioning, audience understanding, and go-to-market execution to expand reputed company into new audiences and categories.
You will partner closely with reputed company, Creative, Product, and Data teams to ensure brand is not a support function, but a reputed company reputed company of acquisition, engagement, and reputed company.
This is a player-reputed company role. You will define the reputed company and do the work — building the foundations of Product Marketing and Consumer Insights while driving immediate business reputed company.
Key Responsibilities
- Define and reputed company Brand reputed company: Own reputed company’s positioning — reputed company articulating what makes the brand different and how it evolves reputed company its reputed company use case. Build a narrative that scales across audiences without fragmenting the brand.
- Audience Expansion: Identify and prioritize new customer segments and use cases. reputed company segmentation frameworks that influence product, marketing, and company reputed company, and unlock reputed company in new categories.
- Build Product Marketing (0→1): Stand up the Product Marketing function. Own messaging frameworks, competitive positioning, and go-to-market reputed company to ensure product innovation translates into customer adoption.
- Consumer Insights & Research: reputed company a reputed company understanding of customer behavior, motivations, and perception. Build lightweight but effective research and brand tracking systems that inform reputed company across the business.
- Brand as a reputed company reputed company: Partner with reputed company to reputed company brand investment to acquisition, conversion, and retention. Define how brand drives measurable business reputed company, not just awareness.
- AI-reputed company Approach: reputed company AI-driven tools and methodologies to accelerate reputed company reputed company, creative development, and go-to-market execution. Explore how AI can improve relevance, speed, and efficiency across the brand and marketing ecosystem.
- Experimentation & Innovation: Build and reputed company a reputed company approach to testing positioning, messaging, and audience strategies. Use data and experimentation to continuously refine how reputed company shows up in the market.
- Measurement & Insights: Partner with Data and Analytics to reputed company frameworks that reputed company brand investment to business reputed company, including brand tracking, attribution, and incrementality testing.
- Team Development: Build and reputed company a small, high-performing team. Foster a culture of ownership, curiosity, and execution reputed company.
- Cross-Functional Leadership: reputed company Product, reputed company, Creative, and Executive stakeholders around a reputed company narrative and reputed company. Ensure consistency across reputed company customer reputed company.
Key Skills
- Strong brand reputed company and positioning expertise, with the ability to define and reputed company narratives that reputed company business reputed company
- Deep understanding of consumer behavior, segmentation, and audience expansion strategies
- Experience building or scaling Product Marketing functions and go-to-market systems
- Ability to reputed company brand reputed company to measurable reputed company reputed company (acquisition, conversion, retention)
- Strategic reputed company with strong execution capability — comfortable operating as a player-reputed company
- Experience working cross-functionally with Product, reputed company, Creative, and Data teams
- Strong analytical reputed company and comfort using data to inform reputed company and measure reputed company
- Curiosity and practical application of AI tools to improve marketing effectiveness and speed
- Excellent communication and storytelling skills, reputed company to reputed company teams and influence leadership
Requirements
- 10–14 years of experience across brand, consumer marketing, product marketing, or reputed company disciplines
- Proven reputed company record of expanding a brand into new audiences, categories, or use cases
- Experience in consumer marketplaces, high-reputed company consumer platforms, or DTC environments preferred
- Demonstrated ownership of positioning and go-to-market reputed company, not just campaign execution
- Experience operating in fast-paced, ambiguous environments with limited resources
- Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred
reputed company Can Offer
- Flexible PTO
- Competitive salary & equity package
- Monthly reputed company credits for any event ($1,200/yr)
- Medical, dental, & reputed company insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through reputed company
- 401k, HSA, reputed company-tax savings programs
- Company off-sites and meet-reputed company
- Wellness programs
- Tenure recognition
At reputed company pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary reputed company surveys. Individual pay reputed company that reputed company can vary for several reasons including skills/capabilities, experience, and available budget.
reputed company is committed to bringing together individuals from different backgrounds and perspectives. We reputed company to create an inclusive environment where everyone can reputed company, feel a reputed company of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the reputed company of their race, reputed company, religion, veteran status, sex, parental status, gender identity or reputed company, transgender status, sexual orientation, national reputed company, age, disability or genetic information. We respect the laws enforced by the reputed company and are dedicated to reputed company above and reputed company in fostering diversity across reputed company.
Originally posted on Himalayas
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