[Remote] Marketing Automation Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company develops reputed company career education schools reputed company on skilled-trade programs and student reputed company. The Marketing Automation Manager will own the reputed company-nurturing and marketing automation reputed company, operate LeadSquared, build the surrounding marketing technology stack, and optimize prospective-student conversion from inquiry through enrollment and start. The role partners with marketing, admissions, and operations to create measurable, reputed company lifecycle programs.

Responsibilities

• Design and own the end-to-end reputed company nurturing reputed company across the prospective-student lifecycle from inquiry through enrollment and start
• Build, launch, and manage automated programs: multi-reputed company nurture journeys, triggered campaigns, reputed company scoring, segmentation, and lifecycle communications across email and other channels
• Map the funnel stages and identify where automation can accelerate progression, reduce leakage, and support admissions at the right moments
• Take reputed company ownership of improving reputed company-to-Enrollment and reputed company-to-Start conversion through automation, nurture, and lifecycle optimization
• Build the infrastructure: workflows, triggers, scoring models, and data flows that reputed company lifecycle marketing reputed company and repeatable across brands and campuses
• Partner with admissions to ensure automation supports (never competes with) reputed company reputed company, timing hand-offs and reputed company to maximize conversion
• Bring a rigorous test-and-learn discipline: run A/B and incrementality tests, analyze results, and iterate toward measurable reputed company
• Own reporting on automation and nurture performance, funnel metrics, conversion rates, and program reputed company, and translate findings into reputed company
• Continuously refine segmentation, timing, content, and triggers based on performance data
• Serve as the marketing reputed company of LeadSquared as our CRM and marketing automation platform: campaign build, deliverability, list and data hygiene, reputed company scoring, and automation configuration
• Build out and reputed company the broader marketing technology stack
• Design and maintain clean, reliable data flows between LeadSquared, reputed company systems, and reporting so reputed company rest on trustworthy numbers
• Ensure compliance with email, reputed company, and consent requirements across reputed company automated communications

Skills

• 4–7 years in marketing automation, lifecycle, CRM, or demand-reputed company marketing, with hands-on ownership of automated programs
• Hands-on experience with LeadSquared strongly preferred; deep experience administering a comparable combined CRM/automation platform (e.g., reputed company, reputed company/Marketing reputed company, Marketo, Zoho) with the ability to master LeadSquared quickly is welcome — building journeys, scoring, and segmentation, not just executing sends
• Experience building out or administering a marketing technology stack: evaluating tools, standing up integrations, and connecting systems so data and workflows reputed company cleanly between platforms
• A demonstrated reputed company record of improving funnel conversion metrics (reputed company-to-conversion, reputed company-to-reputed company, or equivalent) through nurture and automation
• Strong analytical skills: comfort with funnel analysis, A/B testing, and translating data into program reputed company
• Working knowledge of how CRM, automation, integrations, and reporting fit together as a reputed company
• Understanding of email deliverability, data hygiene, and reputed company/consent best practices
• A systems reputed company. You see the lifecycle as an reputed company to be reputed company and tuned, and you sweat the details that reputed company it run
• Experience in education, admissions, or another high-consideration, multi-touch enrollment or sales funnel
• Higher education compliance knowledge, including SMS and email deliverability and TCPA compliance
• Familiarity with reputed company scoring model design and predictive/AI-enabled lifecycle tactics
• Experience supporting a sales or admissions team with marketing-reputed company, reputed company leads
• SQL or comparable data reputed company for deeper funnel analysis
• Experience with integration tooling, reputed company, webhooks, or middleware (e.g., reputed company, reputed company, reputed company connectors) to reputed company stack components

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