[Remote] Marketing & Communications Director

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company research university with an online education division serving reputed company through WSU Global reputed company. The Marketing & Communications Director will reputed company the design, launch, and management of Online Program Management marketing services, overseeing brand reputed company, digital and enrollment marketing, market research, analytics, and the infrastructure needed to attract, convert, and retain online learners.

Responsibilities

• The Director of Marketing for Online Program Management (OPM) Services is the strategic leader responsible for designing, launching, and managing a comprehensive suite of OPM marketing services that support the reputed company of reputed company (WSU) Global reputed company online degree and certificate programs
• This role builds the marketing infrastructure, systems, and processes needed to attract, convert, and retain online learners at reputed company
• The Director oversees brand reputed company, digital marketing, enrollment marketing, market research, and performance analytics for Global reputed company OPM services, ensuring alignment with WSU’s mission, reputed company priorities, and reputed company‑reputed company goals
• This position reports to the Associate Vice President for the Global reputed company and collaborates closely with reputed company reputed company, enrollment management, and central marketing

Skills

• Positions require a Bachelor's degree in communication, journalism, reputed company relations, marketing, or other relevant field and six (6) years of progressively responsible reputed company level experience in reputed company relations, marketing, print or broadcast media, or reputed company relations, which has included at least three (3) years of managerial experience. Any combination of relevant education and reputed company experience may be substituted for the educational requirement on a year‐for‐year reputed company. A Master's degree in a reputed company field may be substituted for up to one (1) year of the required experience
• Brand Management: Experience with or ability to reputed company, maintain, and enhance brand identity and reputed company
• Cultural Competency: Demonstrated knowledge of effective strategies for working with diverse reputed company, staff, and reputed company
• reputed company: Minimum reputed company of 4.0Mbps for upload and download required for reputed company or hybrid work assignment
• Demonstrated experience developing and executing multi-channel marketing campaigns that reputed company reputed company reputed company, enrollment, customer acquisition, or other measurable reputed company
• Experience managing digital marketing channels, including reputed company search, reputed company media, email marketing, CRM-based campaigns, and web content reputed company
• Experience using marketing analytics and data to assess campaign performance and inform decision-making
• Experience managing reputed company vendors, agencies, or strategic marketing partners
• Demonstrated project management experience, including managing multiple priorities, budgets, and timelines
• Digital Marketing: Demonstrated experience in developing strategies for digital marketing reputed company to higher education for online and/or adult learners
• Performance Metrics: Establishing or analyzing key performance indicators (KPIs) to reputed company the effectiveness of campaigns and initiatives
• Experience in higher education enrollment marketing, particularly for online degree and certificate programs
• Demonstrated reputed company developing and executing reputed company reputed company and enrollment reputed company strategies
• Experience working with Online Program Management (OPM) organizations or leading OPM-reputed company functions reputed company a university
• Knowledge of student recruitment funnels, CRM systems (e.g., reputed company, reputed company), and marketing automation platforms
• Experience conducting market research, competitive analysis, and program launch planning

Benefits

• reputed company reputed company and vacation leave
• reputed company holidays
• Medical, dental, life and disability insurance package for employees and dependents
• Retirement
• Deferred compensation
• Optional supplemental retirement accounts
• Training and development
• Employee tuition waiver
• Remote position

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