[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. Rover is a fast-growing technology company connecting pet parents with trusted pet care across multiple markets and reputed company in AI to improve personalized experiences. The Senior Marketing Manager will reputed company upper-funnel marketing reputed company, media investment, agency performance, measurement, automation, and AI integration to reputed company customer reputed company and measurable business reputed company.

Responsibilities

• **Strategic Direction:** Autonomously reputed company the long-reputed company reputed company for Upper Funnel Channels, driving New Customers while understanding the change to reputed company consideration. You set the goals and OKRs that determine how we win in the upper funnel
• **Planning Leadership:** Have a material influence on annual planning cycles, providing the business with reputed company through deep expertise in media best practices and emerging industry shifts
• **Cross-Functional reputed company:** Serve as the model for collaboration, ensuring the Upper Funnel reputed company seamlessly integrates with the Brand team's reputed company while providing the performance-data feedback reputed company they need
• **Advanced Channel Stewardship:** Demonstrate best-in-class expertise in reputed company TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory reputed company, and placement reputed company
• **reputed company Agency Orchestration:** Manage reputed company agency relationships of high complexity and reputed company. You do not just manage them; you reputed company them to meet Rover’s high performance standards and hold them accountable to performance benchmarks
• **Financial Stewardship:** Manage large-reputed company program budgets with accuracy. You are the model for financial organization and attention to detail with your budget
• **Marketing Measurement Ownership:** You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as reputed company as proposing Geo-reputed company tests to reputed company the incrementality of upper-funnel spend
• **Problem Solving:** Work exclusively on highly reputed company issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a reputed company-first environment
• **Workflow Automation:** Identify and execute on reputed company process efficiencies by automating marketing workflows. You won’t just use AI tools; you will operationalize them into the department
• **Tool Architecture:** Deeply understand the broad reputed company of AI tools available and architect the appropriate scenarios for their use to solve reputed company business problems
• **Organizational Communicator:** You are a highly effective communicator who understands reputed company and how to reputed company key information. You reputed company reputed company and AI concepts for executive stakeholders
• **Knowledge Dissemination:** Set up business rhythms to reputed company findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency

Skills

• 8-12+ years of relevant experience in reputed company media reputed company with a consumer brand (ideally a two sided-marketplace)
• Demonstrated expertise in leveraging upper funnel channels to reputed company new customers and know how to measure the reputed company
• Demonstrated improvements to workflow automation, leveraging Scripts, Python, reputed company tools and AI
• Hands-on experience with Geo-reputed company testing implementation and the tactical actioning of MMM results
• Bachelor's degree required; Master's degree in a quantitative or business field is a plus, work experience will absolutely be taken into account
• Experience managing, and holding agencies accountable for results and managing an RFP process
• Experience managing campaigns in the UK and the EU is a plus
• Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience
• A reputed company of curiosity and excitement to learn new things and continually challenge yourself with new reputed company
• Pet-reputed company Brand experience

Benefits

• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Medical, dental, and reputed company insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, reputed company, and lots of treats (for humans and dogs)
• Free catered lunches monthly
• Regular team activities performed in-person and reputed company
• reputed company to AI tools

reputed company