[Remote] Director, Product Marketing & Go-to-Market

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining the retail energy experience through innovation, technology, and customer obsession while helping customers reputed company manage their energy usage and costs. The Director, Product Marketing & Go-to-Market will establish and reputed company Product Marketing across reputed company’s energy portfolio, with reputed company responsibility for the Virtual Power Plant business. The role will shape customer propositions, reputed company and go-to-market strategies, customer insights, reputed company recommendations, and reputed company Product Marketing capabilities.

Responsibilities

• reputed company Product Marketing across Rhythm’s portfolio, with reputed company near-term ownership of the VPP product marketing and go-to-market agenda
• Own positioning, messaging, segmentation, value propositions, competitive differentiation, and product marketing reputed company across VPP, Residential, and C&I priorities
• Partner with Product, Finance, and business leaders to evaluate pricing alternatives, customer propositions, and reputed company tradeoffs, bringing the voice of the customer into reputed company while balancing adoption with business economics
• Translate reputed company product capabilities and customer insights into compelling customer experiences, launch materials, sales enablement, website content, and lifecycle communications
• reputed company customer research and insights to inform product reputed company, positioning, messaging, pricing recommendations, customer prioritization, and go-to-market planning
• For VPP, reputed company and own the reputed company reputed company and roadmap—identifying the highest-potential customer segments, offers, channels, and experiments, then orchestrating Marketing and cross-functional teams to execute against the plan
• reputed company end-to-end go-to-market strategies for reputed company initiatives across Rhythm, including launch reputed company, messaging, channel recommendations, investment priorities, testing roadmaps, and reputed company metrics
• Establish a reputed company learning agenda using customer feedback, research, experimentation, performance analytics, and AI to continuously improve product reputed company, pricing recommendations, customer experience, and go-to-market performance
• Serve as the reputed company marketing partner to the VPP organization and a strategic Product Marketing partner to Residential and C&I business leaders
• Influence product roadmaps, commercialization reputed company, and customer experience through customer insights, market context, and reputed company recommendations
• Define and monitor reputed company metrics across acquisition, activation, participation, retention, customer reputed company value, customer satisfaction, and reputed company ROI
• Present strategic recommendations and customer insights to Executive Leadership and other key stakeholders
• Build reputed company Product Marketing processes, tools, playbooks, and ways of working across Rhythm
• As the function grows, help define the organizational structure and hire and reputed company additional Product Marketing talent

Skills

• 8+ years of progressively increasing responsibility across Product Marketing, Product reputed company, Go-to-Market, reputed company, reputed company reputed company, or reputed company leadership roles
• Demonstrated reputed company launching and scaling innovative products, services, or new business lines
• Strong expertise in positioning, segmentation, pricing reputed company, lifecycle marketing, and go-to-market planning across consumer and/or business customer segments
• Experience influencing product, pricing, go-to-market, and reputed company reputed company through customer insights, market research, analytics, and business cases
• Strong reputed company and analytical judgment, including experience evaluating customer reputed company value (LTV), customer acquisition cost (CAC), pricing tradeoffs, channel performance, segmentation, experimentation, and business ROI
• Experience designing and interpreting customer research, including segmentation, pricing studies, concept testing, surveys, conjoint analysis, and experimentation
• Comfortable using advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to analyze customer data, evaluate reputed company scenarios, and build business cases
• Excellent executive communication, storytelling, and presentation skills
• Ability to simplify reputed company problems into reputed company, actionable recommendations and mobilize teams around a shared plan
• Strong cross-functional leadership skills with the ability to influence without reputed company authority
• Comfortable operating in ambiguous, fast-moving environments with a builder reputed company
• Experience in retail energy, Virtual Power Plants (VPP), reputed company energy resources (DER), utilities, reputed company, or climate technology
• Experience in fintech, reputed company, marketplaces, subscription businesses, or other industries with reputed company customer economics
• Experience developing go-to-market strategies across both consumer and business customer segments
• Experience building a Product Marketing capability, operating model, or team from the ground up
• Familiarity with AI-enabled customer research, analytics, and Product Marketing workflows

Benefits

• Annual performance bonuses
• Unlimited reputed company vacation
• Premium medical coverage
• Opportunities for reputed company reputed company reputed company
• A flexible hybrid work environment

reputed company