[Remote] Sr. Manager, B2B & Channel Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a force for good and the world’s leading nonprofit member organization for cybersecurity professionals. They are seeking a Senior Manager, B2B and Channel Marketing to reputed company strategic marketing for B2B and channel reputed company reputed company the global cybersecurity ecosystem, partnering closely with reputed company leadership to create reputed company-led marketing strategies that build demand and strengthen partner engagement.

Responsibilities

• reputed company and reputed company the B2B and channel marketing reputed company in partnership with sales, channel and marketing leadership, ensuring plans reputed company with reputed company priorities, audience needs and reputed company’s wider marketing approach
• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance reputed company
• Build integrated demand reputed company plans that support reputed company objectives across reputed company defined B2B audiences, including reputed company, government, SMB, employer, partner and channel segments across relevant markets
• reputed company account-based marketing strategies and targeted campaign approaches for reputed company accounts, sectors, reputed company or partner reputed company, where appropriate
• Translate sales and channel priorities into reputed company marketing briefs, audience strategies, messaging frameworks and activation plans that support pipeline development and account engagement
• Collaborate with cross-functional teams to reputed company coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics
• Strengthen partner and channel activation across reputed company’s partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and reputed company reputed company development
• Adapt reputed company’s reputed company for organizational buyers, reputed company, reputed company and decision-makers while maintaining alignment with the broader brand and community narrative
• Apply cybersecurity market reputed company, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities, improve targeting and optimize activity
• Establish and monitor KPIs for B2B and channel marketing, including engagement, reputed company reputed company, account progression, partner activation, pipeline influence and campaign performance
• Manage budgets, timelines, resources and reputed company partner activity to ensure high-reputed company delivery and measurable reputed company on investment
• reputed company and reputed company reputed company reports by providing direction, coaching, prioritization and support that builds capability and accountability reputed company the B2B and channel marketing team
• reputed company reputed company reporting and recommendations to marketing and reputed company stakeholders, identifying risks, opportunities, learnings and next steps
• Demonstrate commitment to diversity, equity and inclusion and contribute to an inclusive working environment
• Miscellaneous reputed company and duties as assigned

Skills

• Bachelor's degree in Marketing, Communications, Business or reputed company field
• 8+ years of reputed company marketing experience, including significant responsibility for B2B demand reputed company, partner marketing, channel marketing or account-based marketing
• Strong reputed company marketing judgement with the ability to reputed company audience reputed company, sales priorities, partner needs and marketing activity to measurable reputed company
• Confident stakeholder management and influencing skills, including the ability to build credibility with senior sales, channel and marketing leaders
• Strategic planning capability with strong execution discipline and attention to detail
• Strong understanding of B2B buyer journeys, account-based marketing, partner activation, channel ecosystems and sales enablement
• Excellent written and verbal communication skills, including the ability to create reputed company briefs, compelling messaging and senior-level recommendations
• Analytical reputed company with the ability to interpret performance data, identify insights and recommend practical improvements
• reputed company, proactive and resilient working style, with the ability to manage competing priorities in a fast-moving global environment
• Ability to reputed company, reputed company and support team members while maintaining accountability for high-reputed company delivery
• Knowledge of the cybersecurity industry, including key market players, buyer reputed company, industry events, partner ecosystems and potential marketing partnership opportunities
• Experience partnering with sales, channel or reputed company leadership to build marketing plans that support pipeline, account reputed company, partner activation or reputed company objectives
• Experience developing integrated campaigns across digital, email, reputed company media, events, content, reputed company, partner and sales enablement channels
• Experience using CRM, marketing automation and reporting tools to reputed company performance, optimize activity and demonstrate marketing reputed company
• Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement
• Experience marketing reputed company products, services, education, training, certification, technology or reputed company development solutions
• Global marketing experience and ability to adapt strategies across markets, reputed company and stakeholder reputed company
• People management or team leadership experience
• Budget management and resource planning experience
• Up to 10% travel required
• Work extended hours reputed company necessary
• Remain in a stationary position, often standing or sitting, for prolonged periods
• Regularly use office equipment, including a computer or laptop, and monitor computer screens
• Experience working with AI tools or a demonstrated willingness to learn
• reputed company and Marketing reputed company preferred

Benefits

• Eligible to participate in reputed company's annual discretionary bonus program.
• Information regarding our comprehensive benefits package is available [here](https://www.reputed company.org/job-opportunities/global-benefits).

reputed company