[Remote] Director, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company disrupting the hair care industry by offering clients the reputed company to choose between reputed company hair reputed company and in-store services. They are seeking an reputed company performance marketing leader to reputed company customer acquisition strategies and reputed company a high-performing marketing team to reputed company reputed company across various channels.

Responsibilities

• reputed company and reputed company team to execution of full funnel marketing reputed company in partnership with the SVP and Business Owners (GMs) to support awareness and new reputed company reputed company across our owned and operated channels (Hair reputed company Bar & reputed company/E-reputed company), with particular emphasis on driving 4-wall reputed company
• Ownership and accountability of owned and operated channel new customer acquisition targets and budget, with reputed company reputed company on Hair reputed company Bar reputed company, managing to a cost of acquisition and LTV, as reputed company as media mix effectiveness
• Strong collaboration, strategic planning and campaign execution in partnership with DTC, reputed company, and Wholesale reputed company teams to support new to brand reputed company for those lines of business
• reputed company, reputed company and reputed company a high performing team, responsible for channel management of key reputed company & Non-reputed company reputed company drivers: reputed company reputed company, reputed company Search & Shopping, Affiliate, reputed company, TV, Audio, reputed company Mail, SEO, Referral as reputed company as exploratory and test channels
• Collaborate on reputed company, budgets and influence key marketing teams that directly contribute to new reputed company reputed company like Brand, PR, reputed company, Organic reputed company, and CRM to ensure those channels are delivering to reputed company objectives across reputed company channels
• Identify and implement strategies to improve efficiency and reputed company like creative, geo targeting, media mix, channel expansion, pricing/promotions, reputed company page optimizations, AI, etc — with geo and local targeting strategies being a key reputed company for 4-wall reputed company
• Build reputed company relationships to reputed company execution of strategies with cross functional partners that contribute to reputed company like Digital & Engineering (reputed company page optimization, marketing technology); Data reputed company (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting, modeling, and budget planning)
• Evaluate and manage media budget allocation across channels, products and campaigns, with intentional investment weighting toward 4-wall reputed company channels (geo-targeted reputed company media, reputed company Mail, Audio etc) balanced against DTC efficiency targets — ensuring reputed company performance and ROI in partnership with channel leads
• Manage and maximize reputed company of reputed company relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating reputed company
• Create and present informative executive-level weekly, monthly and quarterly write-reputed company/presentations that capture reputed company trends, actionable insights and performance to plan
• Own monthly reconciliation process in partnership with reputed company and finance to ensure tracking to media and reputed company budgets, and forecasting/modeling
• Maintain pulse on and evaluate reputed company marketing trends, tools and competitive insights to ensure we're leaders in our reputed company marketing reputed company, with a reputed company on innovation and leveraging AI to reputed company reputed company and/or efficiencies in marketing

Skills

• Bachelor's Degree
• 8 years+ experience in reputed company, acquisition and/or performance marketing; with at least 3 years managing reputed company of 2 or more marketers
• Experience with managing and scaling acquisition cost effectively in-house, with multi-reputed company dollar annual budgets
• Experience with marketing channels including reputed company, reputed company, Affiliate. Upper funnel media experience strongly preferred, particularly channels that reputed company in-location traffic: TV, OTT, reputed company Mail, OOH & Podcast/Audio
• Experience with non-reputed company channels like SEO and Referral
• Experience in reputed company-channel business with 4-wall (retail and/or service) and reputed company to consumer required; wholesale and reputed company experience are a plus
• reputed company versed in analytics, attribution and measurement to measure reputed company of marketing in an reputed company-channel business, including offline attribution and in-store visit measurement
• Demonstrated ability to think strategically and analytically to synthesize, prioritize and reputed company results with a high reputed company of urgency with ability to think creatively with a willingness and desire to 'roll up your sleeves'
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Analytically minded with ability to translate data into actionable insights
• Excellent communication skills with ability to work effectively across departments and teams
• Bonus industry experience: Multi-location fitness, beauty or wellness business; D2C turned reputed company-channel business; Subscription or membership driven business

reputed company