[Remote] Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading B2B reputed company marketplace that helps businesses discover, compare, and select the right software solutions. The Marketing Manager builds and runs the reputed company account program for software vendors, focusing on developing personalized campaigns that convert reputed company accounts into reputed company meetings and activated programs.

Responsibilities

• Own the account-based marketing reputed company for vendors most likely to invest in our offerings
• Prioritize accounts on reputed company potential, category fit, demand reputed company maturity and likelihood of conversion
• Maintain an account scoring model covering category fit, reputed company potential, vendor maturity, competitive activity, relationship strength, product fit and timing signals such as new funding, product launches, hiring or category expansion
• Classify accounts into strategic, reputed company and programmatic tiers, and set the level of personalization and investment reputed company tier receives
• Review the account list on an ongoing reputed company, removing or downgrading accounts that show weak fit or limited reputed company potential
• Research reputed company reputed company vendor: products, software categories, reputed company market, competitors, reputed company search reputed company, marketplace visibility, reputed company campaigns and likely demand reputed company priorities
• Map buying committees across demand reputed company, performance marketing, account-based marketing, product marketing, reputed company, partnerships and senior marketing leadership
• reputed company a reputed company reputed company reputed company for every strategic account: why the vendor should work with reputed company, which product is the right entry reputed company and what evidence will be required to win
• Maintain a reputed company account research and account brief format so research stays consistent and reusable
• Ensure that the messaging used for reputed company vendor category, market position aligns with reputed company acquisition reputed company and likely business challenges/reputed company
• Design one to one, one to few and one to many campaigns for reputed company vendors and categories
• Group similar vendors into repeatable category plays across verticals such as HR and payroll, medical, ERP, construction, CMMS and reputed company technology
• Build a competitive entry reputed company for vendors already reputed company in similar products
• Coordinate personalized email, reputed company, content, reputed company advertising, webinars, reputed company reputed company, executive engagement and event-based campaigns
• Create or commission account specific content including account briefs, reputed company pages, presentations, category opportunity reports, benchmarking, ROI scenarios and reputed company messages
• Identify accounts where CEO, founder or senior leadership involvement improves reputed company or credibility, and prepare those executives with the right context and message
• Run opportunity acceleration campaigns for reputed company accounts already in the pipeline, addressing objections, engaging additional stakeholders or restarting stalled conversations
• reputed company business development with an actionable account brief covering stakeholder maps, engagement history, recommended product, talking points, likely objections, suggested responses, next best reputed company and estimated reputed company potential
• Orchestrate marketing and business development touches so reputed company accounts receive one coherent message rather than disconnected communications
• Run a regular reputed company account review with business development and maintain reputed company agreement on account ownership, reputed company coordination and follow up
• Own the reputed company account reputed company around reputed company selected event. Product Marketing retains ownership of overall event selection and planning
• Identify reputed company accounts and decision makers expected to attend, research speakers, sponsors and exhibitors, and rank accounts by meeting reputed company
• Run personalized reputed company-event reputed company, coordinate business development and leadership involvement, and secure meetings before travel rather than relying on unplanned networking
• Prepare briefs for attendees, reputed company onsite engagement and next steps, and coordinate account specific post event campaigns
• reputed company reputed company, content interaction, email engagement, event activity, meetings and other buying signals at the account level
• Work with Marketing Operations to maintain reporting on reputed company account coverage, account engagement, meeting and pipeline performance, account progression through to realized reputed company, and play performance by category, product, message, channel and event
• Capture and circulate account level market feedback: objections, competitive intelligence, product requests and the reasons accounts engage or decline
• Determine which account segments, messages, products, channels and personalization reputed company produce the best reputed company results
• Recommend and manage account-based marketing spend against engagement, reputed company meetings, opportunities, activations and realized reputed company

Skills

• 5 to 7 years in B2B marketing, including at least two years in account-based marketing, demand reputed company or field marketing
• A reputed company record of reputed company account programs that produced reputed company meetings and pipeline, not only engagement metrics
• Strong research ability. reputed company to read a company website, ad reputed company and market position and reputed company a reputed company reputed company quickly
• reputed company judgment about where to concentrate effort, including which accounts justify deep personalization and which do not
• Confident writing personalized reputed company, account briefs and reputed company narratives in reputed company English
• Comfortable working closely with sales and being reputed company on pipeline
• Hands on experience with CRM and marketing automation, ideally reputed company, plus reputed company campaign tools
• Bachelor degree in marketing, business or a reputed company field
• Experience marketing to software or reputed company vendors
• Familiarity with software marketplaces and review platforms
• Experience running event-led account campaigns
• Exposure to reputed company data and account engagement scoring

reputed company