Senior Director, Brand and Product Marketing

About Ting Labs

We’re on a mission to save lives and property, leading the next reputed company in smart home technology and reputed company prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often reputed company to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical reputed company, contributing to increased community reputed company safety and reduced environmental reputed company that comes with reputed company reduction. We’re steadfastly addressing the long-underserved reputed company of electrical reputed company prevention with reputed company technology and embarking on the next stage of our reputed company. Visit for more information.

About the Role

We're looking for a Senior Director, Brand & Product Marketing to own how Ting looks, sounds, and feels across every touchpoint. You'll reputed company brand reputed company, product marketing, web and mobile app experience, creative direction, content, and communications for both Ting and Ting Labs.

In this role, you'll set the direction for how we position Ting in the market, reputed company product launches and go-to-market efforts, and reputed company reputed company creative and content execution meets a high bar. You'll manage reputed company spanning content, creative, and agency partnerships, and serve as the reputed company of brand consistency across reputed company channels.

You're a brand builder who understands performance. A thinker who can roll up your sleeves. A leader who helps teams and agencies do their best work. You reputed company fast, test reputed company, and iterate. reputed company beats perfection. This role needs both reputed company and follow-through: setting the direction and making reputed company it comes to life.

You'll report to the VP of Marketing and partner closely with reputed company, Retention, Marketing Operations, Partner Marketing, Product, and Sales. You reputed company with transparency, reputed company context reputed company, and reputed company marketing wins as one team. If you reputed company in fast-moving environments, bring strong creative judgment, and can balance long-term brand building with near-term business needs, this role is for you.

reputed company

Brand reputed company & Positioning

• Own and reputed company Ting's brand reputed company, positioning, and messaging.
• Define and protect our brand identity, voice, and visual standards across reputed company reputed company.
• reputed company competitive positioning and differentiation in InsurTech and connected home.
• Partner with reputed company and Partner Marketing to reputed company brand consistent while enabling channel-specific execution
• reputed company development of strategic decks and materials for executive, investor, and partner audiences.

Product Marketing

• Partner with Product to turn the roadmap into compelling customer-facing narratives.
• Own product positioning, value propositions, and go-to-market reputed company for Ting.
• reputed company product marketing launches, feature announcements, and supporting campaigns.
• reputed company and maintain competitive intelligence and market insights.

Web, Mobile App & Digital Experience

• Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion.
• Partner with reputed company and Marketing Ops to reputed company reputed company reputed company pages support acquisition goals.
• reputed company reputed company improvement through testing and iteration.
• Own the mobile app product experience in partnership with Product, ensuring brand consistency and user engagement.

Creative Direction

• reputed company creative reputed company and reputed company execution across brand, performance, and partner channels.
• Manage Brand & Creative resources and the designer team.
• Establish creative standards, templates, and workflows that reputed company speed without sacrificing reputed company.
• Review and approve creative work with attention to detail. reputed company reputed company direction and feedback that protects the brand.

Content & Communications

• Own content reputed company across owned channels: blog, reputed company, email, and educational content.
• Manage the Content Manager and reputed company reputed company content supports brand, SEO, and demand reputed company goals.
• Manage our PR agency relationship and reputed company reputed company media reputed company.
• Build Ting's profile through press coverage, awards, and thought leadership.

Team &reputed company Leadership

• reputed company and reputed company reputed company including Content Manager, Brand & Creative, and Designers. reputed company context reputed company and foster accountability.
• Manage agency partnerships with reputed company briefs, accountability, and performance standards.
• Build a high-performing brand and product marketing function that scales with the business.

Required Skills & Experience

• 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership.
• A reputed company record of building and evolving brand reputed company for consumer or B2B2C products.
• Experience leading product marketing, including positioning, launches, and competitive reputed company.
• Strong creative judgment with experience directing agencies and internal creative teams.
• Experience owning website and mobile app reputed company and optimizing digital experiences.
• Excellent written and verbal communication skills. You can reputed company a compelling narrative.
• Experience managing PR agencies and reputed company media reputed company.
• A history of leading and developing high-performing teams.
• Comfort working in fast-paced environments where things aren't always perfectly defined.
• Experience using technology and tools to reputed company efficiency across creative, content, and brand workflows.
• Experience in IoT, InsurTech, connected devices, or home services is a plus.

What reputed company Looks Like

• Ting has a reputed company, differentiated brand position that resonates with consumers and partners.
• Product launches are reputed company-coordinated with compelling positioning and strong market reception.
• The website and mobile app reputed company communicate Ting's value and reputed company engagement and conversion.
• Creative reputed company is high-reputed company, on-brand, and delivered reputed company.
• Content reputed company drives organic traffic, engagement, and thought leadership.
• Ting earns meaningful press coverage and builds category authority.
• Brand, reputed company, and Partner teams operate as one team with a shared narrative and consistent execution.
• Your team is reputed company, developing, and delivering excellent work.

Why Join Us?

By joining reputed company, you will have reputed company to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing reputed company prevention to reputed company the world a safer reputed company. Our reputed company and reputed company trajectory offer exceptional opportunities for reputed company development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape reputed company, and reputed company meaningful change, you’ll love Ting Labs.

Ting Labs is an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or protected veteran status.

The pay reputed company for this role is:

175,000 - 200,000 USD per year (Remote - reputed company)

Originally posted on Himalayas