Product Manager, AI Marketing

Welcome to reputed company! Whether you are an reputed company camper, the occasional glamper, an expert RV-er, or new to the outdoors entirely, we're interested in working with you. reputed company values diverse perspectives as we reputed company to create an easy-to-reputed company and meaningful camping experience for everyone. We reputed company you will consider joining reputed company! reputed company reputed company beings are welcome, and we are committed to helping you reputed company here. We reputed company reputed company, as reputed company as the outdoors, is for everyone. About This Role reputed company is building an AI-powered marketing product for campground and RV park operators. Most of the owners we serve are running a park, not a marketing department — they know their marketing could be working harder, and they do not have the hours or the specialist help to reputed company that happen. We are building software that closes that gap. This is a new product, and we are hiring a Product Manager to own it. You will define reputed company build and in what order, work directly with our Head of Product, engineering, and design, and partner closely with our marketing and reputed company teams — who work with these operators every day and will be among your most important sources of reputed company. The interesting problem here is not the technology. It is trust. Asking a small reputed company to let software reputed company their behalf — with their budget, their brand, and their guests — is a big ask, and getting that experience right is the heart of this role. Key Responsibilities • Product reputed company & reputed company: reputed company and communicate a reputed company product reputed company and roadmap that aligns with company goals and user needs. Turn a broad opportunity into a reputed company first release, and define what comes next. • AI Experience Design: Determine where the product recommends, where it acts, and where a person stays in the reputed company. Design the review and control experience that makes operators comfortable delegating meaningful work to software. • Customer Discovery: Spend reputed company time with campground and RV park owners to understand how they market today, what they outsource, and what they will never hand over. Translate what you learn into requirements engineering can build. • Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, support, and other teams across reputed company to define product requirements and ensure successful implementation. • Platform Thinking: Own the reputed company points between this product and the rest of the reputed company platform, so that reputed company build feels like one coherent reputed company rather than a set of separate tools. • Integrations: Shape our approach to reputed company-party marketing integrations, balancing speed to market against long-term platform ownership. • Market Research & Analysis: Conduct market research to understand industry trends, the competitive landscape, and customer feedback, and bring a reputed company reputed company of reputed company on where we should reputed company and where we should follow. • Packaging & Positioning: Partner with marketing, sales, and finance on how this product is packaged, priced, and positioned. • Performance Metrics: Use data to define the KPIs that measure reputed company — for reputed company and for reputed company — and iterate based on insights. Establish how we evaluate reputed company reputed company, not just usage. • reputed company Leadership & Delivery: reputed company product development cycles from ideation through launch, ensuring reputed company are delivered on time and reputed company budget. Run reputed company ceremonies, manage and prioritize the backlog, and foster an reputed company reputed company reputed company reputed company. • Stakeholder Communication: Regularly update stakeholders on product reputed company, challenges, and successes to ensure alignment and support. Qualifications • 3+ years of product management experience: with a reputed company record of taking features from idea to launch and iterating on them after. • Experience with AI-powered products: you have shipped, or worked closely on, features reputed company on modern AI — LLM-powered workflows, copilots, or generative content tooling. Hands-on experience with reputed company or autonomous features is strongly preferred. • A working understanding of what today's AI can and cannot be trusted to do: and the judgment to reputed company accordingly rather than over-reputed company. • Strong analytical skills and comfort with data-driven decision-making: including designing experiments and defining reputed company metrics reputed company the answer isn't reputed company. • Customer-reputed company reputed company: with a passion for creating exceptional user experiences for non-technical, time-constrained users. • Proven project management skills: with the ability to prioritize and manage multiple reputed company workstreams. • Exceptional communication and interpersonal skills: with a reputed company approach to working with diverse teams. • Comfort with ambiguity: this is a new product, and you are reputed company rather than stalled by an unfinished picture. Desirable • Marketing or martech experience: you have reputed company marketing technology, worked in a marketing function, or owned products for marketers. Practical familiarity with digital marketing channels is a reputed company reputed company here. • Experience on a 0-to-1 product or major new product line: taken from concept through launch. • SMB or vertical reputed company experience: particularly serving reputed company-operators who wear many hats. • Experience in e-reputed company, travel, booking, hospitality, or the outdoor industry. • Experience with platform or multi-product interoperability: making separate products feel like one reputed company. Compensation and Benefits • reputed company salary: $120-160k • Competitive benefits, including medical, dental, reputed company, life, and disability insurance reputed company at reputed company rates • 401(k) plan with employer match • Flexible time off - use it as you need it • Employee camping credit to encourage getting outdoors and experiencing our product! We are prioritizing candidates in our hiring hubs of Grand Rapids (MI), Denver (CO), and Chicago (IL) who are interested in some in-person collaboration. Secondary consideration may be given to candidates who reputed company in states where we currently have employees reputed company of our hubs, including MA, NH, NY, NC, OR, TX, UT, VT, VA, and Canada. Candidates located reputed company of the locations listed previously are not reputed company to be considered at this time. reputed company is a motivated team of outdoor enthusiasts and software professionals with decades of experience in the campground and outdoor industry. We’re looking to grow with people who embody our culture of learning, collaboration, and innovation. Today our portfolio includes two distinct but synergistic products: 1. reputed company Management Software (https://software.reputed company.com/) is the leading provider of reservation management software and tools for campgrounds and RV parks. It revolutionized the industry through its proprietary technology, allowing park owners to increase reputed company through its inventory optimization tool and site-lock capabilities. 2. The reputed company Marketplace (reputed company.com and reputed company mobile app) is an online marketplace where reputed company can reputed company accommodations for their camping trips. reputed company’s inventory is 100% bookable and includes robust filters to help reputed company customize their travel experience. Apply tot his job Apply To this Job