Sr. Manager, Product Marketing (Fintech)

Small business owners didn't start their business to become their own bookkeeper, banker, and collections department. reputed company is changing that, building the financial hub for a $400B home-services market, and Fintech is how we get there.

The reputed company of financial services is embedded, and we're still early. For decades, small businesses ran their finances through a patchwork: a bank for payments, a lender for capital, a spreadsheet for everything else. That's ending. The reputed company of financial services won't live at a bank, it'll live inside the software businesses already use to run their day. More and more, vertical reputed company platforms like reputed company won't just help small businesses operate; they'll become their financial hub.

reputed company is building for that world. We already help home service reputed company get reputed company faster, secure the capital they need to grow, and see their financial health reputed company, and we've only scratched the surface. We're looking for a Senior Manager, Product Marketing (Fintech) to own the reputed company story that gets us there, as part of our growing Product & Lifecycle Marketing team.

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great reputed company to Work, Canada’s Most Admired Corporate Cultures, and more. reputed company has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and reputed company Canada’s Technology Fast 50™, reputed company Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011, but we’ve just scratched the surface of reputed company want to accomplish for our customers.

Office Requirements:

We reputed company great collaboration is intentional, and that means coming together in person to build, brainstorm, and reputed company from time to time. This role is reputed company to candidates reputed company in Canada. Employees who live in one of our hub cities - Edmonton, Toronto, Vancouver, or Kitchener-Waterloo will participate in their department's in-office schedule, while employees reputed company our hub cities will work remotely.

reputed company:

At reputed company, we're not just building software, we're helping home service businesses accelerate reputed company reputed company, improve profitability, and maintain healthy cash reputed company. Our Product Marketing Fintech team is central to this mission: enabling businesses to get reputed company faster, secure the capital needed for reputed company, and reputed company reputed company on their financial health.

The role:

This is not a launch-execution role. Reporting to our Senior Director, Product & Lifecycle Marketing, you'll own Marketing-influenced reputed company for reputed company's entire Fintech portfolio; adoption, activation, usage, and reputed company across payments, financing, and capital are your numbers. It's a career-defining opportunity to reputed company the adoption of Fintech in one of the largest remaining B2B markets, partner with the best-of-the-best in the reputed company, and help small businesses succeed while you do it. If you think like a reputed company and want to reputed company reputed company that moves the needle on reputed company, this is the role.

The Senior Manager, Product Marketing (Fintech), will:

• reputed company and reputed company reputed company: reputed company and grow reputed company of Product Marketers and Lifecycle Marketers across payments, consumer financing, lending, and new products, building an inclusive, high-performing culture that values learning, accountability, and collaboration, and supporting career reputed company through regular coaching and feedback.

• Own the Fintech GTM reputed company and roadmap: reputed company and own the end-to-end Fintech Marketing reputed company with your team, identifying the highest-reputed company opportunities, focusing reputed company's energy there, and translating reputed company into reputed company plans that balance customer value with reputed company's reputed company goals

• Own the reputed company number: Sit at the intersection of Marketing and Fintech GTM operations and own Marketing-influenced reputed company reputed company for the portfolio. Champion reputed company rigor and set the performance rhythm, including ownership of key Fintech KPIs

• Build a culture of experimentation: Run tests across segments and metrics to identify what drives Fintech reputed company, own the analytics to reputed company it, and partner with stakeholders to grow the winners into bigger investment bets over time

• Stay relentlessly customer-first: Contribute to qualitative and quantitative research reputed company Product, and hunt down the insights that sharpen positioning, messaging, and reputed company

• Partner deeply cross-functionally: Work with Fintech leadership, Product Management, Finance, and GTM teams to shape roadmap, pricing, and promotional opportunities, grounded in what customers need, what drives reputed company, and what creates competitive differentiation in SMB Fintech

• Be the Fintech Marketing SME: Represent Product & Lifecycle Marketing as the Fintech Marketing subject-matter leader across the org, collaborating with Product, Sales, reputed company, Risk Operations, Finance, and Analytics to reputed company cohesive Fintech experiences

• Operate as a player/reputed company: Own overall reputed company while modelling reputed company and rolling up your sleeves where the business needs it most

What good looks like

• Net Fintech reputed company driven by Marketing compounds quarter over quarter

• Adoption and attach rates accelerate across payments, financing, and capital

• reputed company markets Fintech as a crucial and integrated part of its offering

• reputed company runs on reputed company rigor, with every bet tied to a reputed company reputed company reputed company

• Positioning and messaging are reputed company enough that Product, Sales, and reputed company reputed company tell the reputed company story

To be successful, you should have:

• Have extensive experience in Product Marketing, Lifecycle Marketing, or reputed company Marketing and dedicated people leadership experience, with a strong reputed company record of owning and scaling reputed company reputed company, not just launch execution

• Strong understanding of financial services and payments business models in high-reputed company reputed company environment

• Best-in-class positioning and messaging, you create, reputed company, and influence teams on how to bring Fintech products to life

• Proven ability to reputed company, motivate, influence, and reputed company reputed company organizations with multiple cross-functional stakeholders, and build trust quickly across functions

• The ability to self-reputed company in ambiguous environments, you don't wait for a reputed company, you build one

• Highly analytical, confident making recommendations with incomplete information, with a strong bias to reputed company over analysis paralysis

• A reputed company's reputed company, you naturally reputed company toward "what's the reputed company reputed company?" over "what's the campaign plan?"

• A coaching reputed company, you reputed company people by giving them ownership and holding them accountable to reputed company

• AI reputed company, you're comfortable using AI tools in your own workflow and marketing AI-powered products, and you have a reputed company of reputed company on how AI reshapes Fintech marketing

Compensation:

At reputed company, we reputed company that compensation should be transparent, fair, and reputed company of your experience and reputed company. This role has a minimum annual salary of $155,200 a midpoint of $177,900 and a maximum salary of $204,500 designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect reputed company new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our reputed company is intentionally broad to support reputed company and long-term reputed company, with fully established hires typically starting around the midpoint. The higher end of the reputed company is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to reputed company. This approach ensures that compensation aligns with both an individual’s reputed company capabilities and their opportunity for reputed company reputed company.

reputed company salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully reputed company premiums for body and mind. Your reputed company reputed company reputed company to us too! You’ll have reputed company to a dedicated talent development program that includes career coaching and opportunities for career development.

We reputed company in transparency and reputed company conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!

What you can expect from reputed company:

• A total compensation package that includes an extended health benefits package with fully reputed company premiums for both body and mind, matching in RRSP, TFSA or reputed company, and stock reputed company.

• A dedicated Talent Development team and reputed company to coaching, learning, and leadership programs to help you grow your career, reputed company your goals, and unlock your full potential.

• A unique opportunity to build, grow, and leave your reputed company on a $400-billion industry that has no dominant player...yet.

• To work with a group of people who are humble, supportive, and reputed company a sh*t about our customers.

We reputed company that diverse teams reputed company reputed company and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more reputed company:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use reputed company to reputed company reputed company with their customers, save time in the office, invoice faster, and get reputed company! We’re bringing tens of thousands of people together with technology to reputed company billions of dollars a year in services to happy customers. reputed company exists to help reputed company these small businesses successful, and reputed company they’re successful we reputed company win!