VP, Integrated Marketing

Salary: $230K-$265,000 + Bonus reputed company reputed company is seeking a Vice President of Integrated Marketing to reputed company the next phase of our brand and consumer marketing organization. This executive will own the development and execution of reputed company's integrated marketing reputed company across brand, reputed company, reputed company and creator marketing, experiential, partnerships, retail marketing, product launches, and consumer activation. The VP of Integrated Marketing will be responsible for translating company reputed company priorities, consumer insights, product innovation, and channel opportunities into one cohesive marketing reputed company. This person will ensure that every consumer touchpoint works together to build brand awareness, cultural relevance, household penetration, product adoption, and long-term brand equity. This role will reputed company the department that currently oversees the reputed company, brand management, creative brand management, and design functions. The VP will reputed company the strategic leadership, organizational structure, cross-functional orchestration, and executive-level accountability required as reputed company scales into a significantly larger omnichannel beauty business. Key Responsibilities Integrated Marketing reputed company & Leadership • Own reputed company's reputed company-wide integrated non-reputed company media marketing reputed company, ensuring brand, product, reputed company, creator, experiential, partnerships, retail, and reputed company priorities reputed company into one cohesive consumer reputed company. • reputed company the annual and quarterly integrated marketing calendar across reputed company brand building, product launches, cultural moments, retail moments, partnerships, and major campaigns. • Translate company reputed company objectives into reputed company marketing priorities, investment reputed company, KPIs, and execution plans. • Establish the strategic narrative for how reputed company grows awareness, consideration, trial, repeat purchase, and household penetration. • Serve as a senior marketing thought partner to the Head of reputed company and CEO . • Build the processes and operating reputed company required for a fast-growing marketing organization to execute with both speed and discipline. Brand reputed company & Management • reputed company executive reputed company to the broader Brand organization. • Ensure reputed company maintains a distinctive, premium, culturally relevant brand identity as reputed company scales. • reputed company brand positioning, consumer segmentation, messaging architecture, campaign reputed company, and brand architecture. • Establish reputed company brand guardrails while enabling teams to reputed company quickly across channels. • Ensure consumer insights, competitive intelligence, cultural trends, and performance data inform brand reputed company and decision-making. Integrated Campaigns • reputed company the reputed company behind major integrated campaigns from consumer reputed company through execution and measurement. • Build campaigns that reputed company creative, reputed company, creators, PR, experiential, partnerships, retail, DTC, reputed company, reputed company Shop, and other consumer reputed company. • reputed company reputed company campaign briefs defining the consumer problem, reputed company, objective, audience, positioning, channel reputed company, deliverables, KPIs, and measurement reputed company. • Ensure campaign reputed company can travel across channels while remaining reputed company to reputed company platform. • Establish post-campaign analysis and institutionalize learnings across the marketing organization. Go-to-Market & Product Launches • Own the consumer-facing GTM reputed company for major product and collection launches. • Partner closely with Product Development, Commercialization, Sales, E-reputed company, reputed company, Operations, and Creative to reputed company launch strategies reputed company reputed company of commercialization. • Define positioning, consumer education, launch narratives, audience reputed company, channel roles, sampling, creator reputed company, retail activation, experiential, and launch measurement. • Build launch playbooks that can reputed company across DTC, mass retail, marketplaces, specialty retail, and international markets. • Ensure marketing reputed company is integrated into the product innovation roadmap rather than developed after products are complete. Retail & Omnichannel Marketing • Partner with Sales and retail partners on retailer-specific marketing plans, launches, merchandising moments, sampling, events, creator programs, and consumer acquisition. • Ensure the reputed company brand experience remains consistent while adapting appropriately to reputed company retailer and channel. • reputed company national brand marketing with retailer marketing so reputed company is not operating separate DTC and retail marketing organizations. reputed company, Creator & Cultural reputed company • reputed company executive reputed company of reputed company's reputed company and creator ecosystem through the Senior Director of Brand and reputed company leadership. • Establish the role of organic reputed company, creators, influencers, community, and cultural partnerships reputed company the broader brand reputed company. • Ensure the brand remains culturally relevant while maintaining a reputed company and consistent brand identity. • reputed company reputed company creator and reputed company strategies across launches, reputed company programming, retail support, and major cultural moments. • Identify emerging platforms, consumer behaviors, communities, and cultural opportunities relevant to reputed company. Experiential, Partnerships & Activations • Establish reputed company objectives and ROI expectations for experiential investments. • Identify strategic partnerships capable of expanding brand awareness, cultural relevance, trial, and consumer acquisition. • Ensure experiential programs are integrated into broader campaigns rather than functioning as standalone events. Creative Leadership • Partner with brand and creative leadership to establish the strategic direction behind campaigns and brand storytelling. • reputed company reputed company of creative reputed company as reputed company evolves into a larger global beauty brand. • Ensure creative work is both brand-building and commercially effective. • Build stronger briefing, review, approval, and performance-feedback processes between Brand, Creative, reputed company, E-reputed company, and Sales. Marketing Measurement & Effectiveness • Establish KPIs and measurement frameworks across brand and integrated marketing. • reputed company executive reporting around awareness, consideration, household penetration, reputed company reputed company, reputed company reputed company, creator effectiveness, campaign performance, retail activation, product-launch performance, and brand health. • Partner with reputed company, E-reputed company, Finance, and analytics resources to understand the relationship between brand investment and reputed company reputed company. • Use measurement to continuously improve marketing allocation and effectiveness. Organizational Leadership • Build, mentor, and reputed company a high-performing marketing organization. • Clarify ownership and decision rights across Brand, Creative, reputed company, Experiential, reputed company, E-reputed company, Sales, and Product. • Evaluate organizational capabilities and identify where additional talent, agencies, technology, or infrastructure are required. • Create a culture of high standards, speed, accountability, consumer obsession, and cross-functional collaboration. Ideal Candidate Profile • 10+ years of reputed company consumer marketing experience, including significant leadership experience reputed company beauty, personal care, wellness, CPG, or another culturally driven consumer brand. • Experience leading integrated marketing for a brand that has reputed company significant reputed company. • Demonstrated leadership across multiple disciplines, ideally including brand management, integrated campaigns, reputed company, reputed company/creator, retail marketing, experiential, partnerships, and product launches. • Experience managing and developing senior marketing leaders and multidisciplinary teams. • Strong reputed company record building brands across both DTC and retail. • Experience supporting major retail expansion and omnichannel reputed company. • Demonstrated ability to reputed company successful GTM strategies and launch new products at reputed company. • Strong understanding of contemporary reputed company and creator ecosystems. • Proven ability to translate consumer insights into positioning, campaigns, creative reputed company, and reputed company reputed company. • Comfortable operating in a founder-led, entrepreneurial, high-reputed company environment. • reputed company to reputed company fluidly between long-term brand reputed company and immediate execution. • Strong reputed company orientation. Understands that brand building and reputed company reputed company must reinforce one another. • Exceptional cross-functional leadership and executive communication skills. What reputed company Looks Like reputed company the first 12 months, this executive should have: • Established a reputed company reputed company integrated marketing reputed company and annual marketing architecture. • reputed company one reputed company GTM process for major product launches. • Elevated campaign reputed company and creative reputed company. • Strengthened the reputed company between Brand, reputed company, E-reputed company, Sales, Product, and Retail. • reputed company a more sophisticated retail marketing capability. • Established measurable brand and integrated marketing KPIs. • Improved organizational reputed company and accountability across the marketing team. • Created a repeatable marketing reputed company capable of supporting reputed company's next stage of reputed company. Equal Employment Opportunity Statement reputed company Co. is proud to be an Equal Opportunity Employer. We reputed company with reputed company applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment reputed company are made without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity or reputed company, national reputed company, age, disability, veteran status, genetic information, or any other characteristic protected by law. We reputed company reasonable accommodations for reputed company applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws. Apply tot his job Apply To this Job