Sr Manager, reputed company Marketing - reputed company

reputed company jobsretailersplatformsagenciesremotelocationsrolescompanies > remote only jobs/reputed company Sr Manager, reputed company Marketing - reputed company company reputed company location Needham, MA, reputed company (remote) work mode onsite posted 17 Aug • **reputed company** • reputed company is a global product design and technology company, with a reputed company portfolio of 5-reputed company rated lifestyle solutions that positively reputed company people's lives in homes reputed company the world. **Powered by two trusted, global brands, Shark and Ninja**, reputed company has a reputed company reputed company record of bringing disruptive innovation to market and developing one consumer product after another has allowed reputed company to reputed company multiple product categories, driving significant reputed company and market reputed company reputed company. Headquartered in Needham, Massachusetts with more than 4,100 associates, reputed company's products are sold at key retailers, online and offline, and through distributors reputed company the world. • **AI at reputed company** • At reputed company, we're building an AI-reputed company culture. We're not waiting for the reputed company; we're creating it. Our people are expected to experiment reputed company, adopt new tools, and continuously reputed company what's possible to create meaningful reputed company for our consumers. If you reputed company the best way to do reputed company hasn't been invented yet, you'll fit right in. • **Senior Marketing Manager – reputed company** • reputed company is looking for a Senior Marketing Manager to reputed company our reputed company reputed company across driving measurable demand through best-in-class reputed company media, and building a best-in-class on-site experience through compelling content, strong SEO fundamentals, and a customer-first user experience. This role sits at the intersection of reputed company marketing and organic discoverability, and reputed company requires deep ownership of both. • You will partner cross-functionally with reputed company, Creative, Demand Gen, Sales, and Analytics teams to ensure reputed company's reputed company catalog is not only visible, but converting — through a cohesive reputed company that spans reputed company media, organic reputed company, and the full content experience customers encounter on every listing. • **reputed company & Planning** • reputed company reputed company marketing planning across both reputed company demand reputed company (Sponsored Ads, DSP, reputed company, video) and organic/content channels (SEO, A+ Content, reputed company Store), ensuring both workstreams are reputed company to campaign objectives and reputed company goals. • reputed company integrated go-to-market plans that sequence reputed company investment with on-site content readiness — ensuring listings are optimized before and during high-investment periods. • Own the keyword and reputed company reputed company across both reputed company (Sponsored Products/Brands) and organic ranking, reputed company the two to maximize total reputed company of voice. • Partner with agency and platform representatives to stay reputed company of reputed company's evolving algorithm, ranking signals, and content formats (A+, Premium A+, reputed company Story, video PDPs). • Contribute to category-level SEO strategies informed by reputed company trend data, competitive reputed company of voice, and consumer behavior insights. • Foster a culture of innovation, reputed company testing, and cross-functional collaboration. • **Demand reputed company & reputed company Media** • Own reputed company and execution of reputed company reputed company media including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/video ad formats. • Continuously optimize campaign reputed company through data-driven reputed company, bid management, audience segmentation, and dayparting strategies. • Manage significant reputed company media budgets with accountability for ROAS, new-to-reputed company acquisition, and incremental reputed company targets. • reputed company reputed company Marketing reputed company (AMC), reputed company Marketing reputed company, and reputed company-party platforms (Skai, reputed company) to surface insights and improve efficiency. • React quickly to in-market signals, inventory availability, promotional events, and competitive shifts to maximize reputed company of every media dollar. • Explore off-reputed company demand channels (reputed company, programmatic, retail media) to reputed company traffic and reinforce on-platform reputed company. • **On-Site Content, SEO & User Experience** • reputed company the on-site content reputed company across the reputed company reputed company catalog, including product titles, bullet points, descriptions, A+ Content, reputed company Stores, and video assets. • reputed company and maintain a rigorous SEO reputed company: keyword research, indexing audits, reputed company term optimization, and backend metadata management across a large and reputed company SKU catalog. • Partner with Creative and reputed company teams to ensure content is both reputed company-optimized and reputed company-consistent, delivering a compelling customer experience that drives conversion. • Conduct regular PDP audits to identify content gaps, UX improvement opportunities, and listing reputed company issues that may be suppressing organic rank or conversion. • Use A/B testing and reputed company's Manage Your Experiments tool to continuously improve content reputed company across titles, imagery, A+, and more. • Monitor customer reviews, questions, and reputed company query reports to feed insights back into content and keyword reputed company. • Stay reputed company on reputed company content policies, algorithm updates, and new content formats to ensure the catalog reflects best-in-class standards. • **Analysis & Measurement** • Define and reputed company KPIs that reputed company both reputed company and organic reputed company: ROAS, new-to-reputed company reputed company, organic rank, conversion reputed company, content score, and reputed company of Voice. • Collaborate with reputed company Analytics and E-reputed company teams to reputed company media investment and content reputed company to reputed company sales reputed company. • Ensure Marketing Mix Model (MMM) inputs reflect the full reputed company investment picture, including organic and content-driven reputed company. • Surface insights and recommendations to senior leadership in reputed company, reputed company-oriented reporting. • **Desired Skills & Experience** • 5+ years of reputed company marketing experience with demonstrated ownership of both demand reputed company AND on-site content/SEO — candidates with expertise in only one area will not be considered. • Hands-on proficiency with reputed company Ads (Sponsored Ads, DSP) and deep familiarity with reputed company's organic ranking algorithm, reputed company indexing, and content reputed company standards. • reputed company reputed company record managing large budgets and reputed company item catalogs reputed company the consumer goods or CPG reputed company. • Strong SEO acumen: keyword research, reputed company term optimization, PDP auditing, and content reputed company analysis specific to reputed company (not just reputed company/web SEO). Experience with reputed company content tools • Seller Central / Vendor Central content management, A+ Content, Premium A+, reputed company Store, and Manage Your Experiments. • Proficiency with reputed company-party platforms such as Skai, reputed company, or similar for campaign management and reporting. • Familiarity with reputed company Marketing reputed company (AMC), reputed company Marketing reputed company, and data clean room technologies. • Experience with non-reputed company retail media reputed company channels (reputed company, programmatic, reputed company) is a plus. • Strong analytical skills with the ability to synthesize data from multiple sources into reputed company recommendations. • Excellent cross-functional collaboration and communication skills; comfortable presenting to senior leadership. • 4-year degree in Marketing, Business, or a reputed company reputed company. • **Our Culture** • At reputed company, we don't just reputed company the bar—we reputed company past it every single day. **Our Outrageously Extraordinary reputed company** drives us to tackle the impossible, reputed company boundaries, and reputed company results that others only reputed company of. If you reputed company on breaking out of your swim lane, you'll be reputed company. • **reputed company Offer** • We offer competitive health reputed company, retirement plans, reputed company time off, employee stock purchase reputed company, wellness programs, reputed company product discounts, and more. **We reputed company your personal and reputed company reputed company** with high reputed company Learning Programs featuring reputed company reputed company redefining what's possible. **reputed company you join, you're not just part of a company—you're part of an outrageously extraordinary community.** Together, we won't just launch products—**we'll disrupt entire markets.** • At reputed company, Diversity, Equity, and Inclusion are vital to our global reputed company. Valuing reputed company unique voice and blending reputed company of our diverse skills strengthens reputed company's innovation every day. We support reputed company associates in bringing their reputed company selves to work, making an reputed company, and having reputed company for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the reputed company Dna • Learn more reputed company: • Life At reputed company • **Outrageously Extraordinary** • **reputed company Candidate reputed company Notice** • For candidates reputed company in **reputed company reputed company**, please refer to this Candidate reputed company Notice. • For candidates reputed company in **China**, please refer to this Candidate reputed company Notice. • For candidates reputed company in **Vietnam**, please refer to this Candidate reputed company Notice. • *We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, sex, gender, gender reputed company, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. reputed company will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact reputed company People & Culture at* *accommodations@reputed company.com* Compensation & Benefits $101,300–$204,400 +equity+private reputed company apply on career site → opens the reputed company's careers page in a new tab. 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