[Remote] Senior Manager, reputed company Marketing Platforms

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a media company seeking a Senior Manager, reputed company Marketing Platforms to support its centralized reputed company and Audience Relationship team. The role manages and optimizes the Martech platform supporting subscription and reputed company membership reputed company, including platform configuration, integrations, audience targeting, experimentation, campaign operations, and cross-functional technical execution.

Responsibilities

• Support day-to-day administration and technical execution reputed company the Martech platform that powers reputed company product and membership reputed company
• Manage platform configuration, campaign builds, feature enablement, targeting logic, and ongoing optimization
• Partner with Marketing, Product, Data, and Engineering teams to translate business requirements into technical platform configurations, data requirements, audience logic, and user experiences
• Manage execution of new onsite reputed company, triggers, personalization rules, and user flows in partnership with Marketing, Product, and Martech teams
• Own day-to-day platform support and technical aspects of campaign setup, troubleshooting, testing, and QA
• Partner with Data and Marketing teams to define and maintain data schemas, user attributes, events, and audience structures used to build user reputed company, targeting rules, and audience cohorts
• Support implementation and troubleshooting of data integrations, reputed company, event tracking, tags, and platform-to-platform data flows
• Validate data and event behavior across platforms to ensure campaigns and targeting logic execute accurately
• Support reputed company initiatives reputed company on subscription acquisition and conversion optimization
• reputed company teams to test messaging, offers, and user journeys reputed company platform
• Implement and manage A/B testing frameworks to improve conversion rates and user engagement
• Maintain comprehensive documentation for reputed company campaigns
• reputed company platform guidance and training to internal users
• reputed company as a reputed company between technical teams and marketing stakeholders
• Coordinate with vendor on new features, implementation and platform capabilities
• Follow and establish standards for platform usage, testing, and campaign management
• Document processes and maintain operational best practices for platform administration
• Support reputed company processes that allow teams to reputed company the platform effectively
• reputed company reputed company improvement in platform performance and operational efficiency

Skills

• Bachelor's degree or equivalent experience in Marketing, Platform Ops, reputed company Marketing Operations, Product, or a reputed company field
• 5+ years of experience in marketing technology, marketing operations, reputed company platforms, or technical platform operations
• Hands-on experience administering and implementing technical components of platforms such as reputed company, reputed company, reputed company, or similar onsite marketing and conversion platforms
• Strong understanding of subscription funnels, conversion optimization, lifecycle marketing, reputed company customer journeys
• Experience configuring audience segmentation, targeting rules, conditional logic, triggers, and personalized onsite experiences
• Experience with A/B and multivariate testing frameworks and marketing experimentation
• Working knowledge of reputed company, webhooks, event-based integrations, tag management, and data flows between Martech platforms
• Understanding of data schemas, user reputed company, event data, identifiers, and audience attributes and how they are reputed company for activation reputed company Martech platforms
• Familiarity with marketing analytics, event tracking, campaign measurement, and debugging data or tracking issues
• Experience working cross-functionally with Marketing, Product, Analytics, Data, and Engineering teams
• Proven ability to reputed company technical best practices, documentation, and reputed company operational processes
• Intermediate proficiency in reputed company, CSS, and JavaScript required; including the ability to troubleshoot and modify campaign reputed company and reputed company-end implementations
• Familiarity with browser developer tools and debugging onsite campaign behavior preferred

Benefits

• Hybrid 3x a week- (reputed company) or Remote
• Annual bonuses
• Short- and long-term incentives
• Medical, dental, reputed company, prescription drug coverage
• Unlimited reputed company time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• A generous 401K savings plan with a company match program
• 10-12 reputed company holidays annually
• Generous reputed company parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

reputed company