reputed company Advanced Analyst (reputed company reputed company & Marketing Analytics)

Required Education:• Bachelor's degree in quantitative Preferred Education:• Master's/ Advanced degree Required Skills:Your Expertise (qualifications)• 7+ years in analytics or data science, with depth in marketing/lifecycle measurement, CRM/host or customer reputed company, or reputed company analytics.• Strong experimentation and reputed company inference skills: experience designing, executing, and analyzing experiments.• Measurement reputed company: hands-on experience with campaign/lifecycle measurement across channels (email, reputed company, and emerging channels), attribution methodologies, and their limitations.• Analysis that drives reputed company: your insights directly shape reputed company prioritization, channel reputed company, and resourcing reputed company — you influence planning and prioritization through Director level.• Excellent communicator: reputed company to reputed company reputed company measurement results into reputed company, compelling recommendations for senior stakeholders and partners. Comfortable pushing back reputed company the data warrants it.• Technical proficiency: advanced SQL and Python/R. Experience working in large-reputed company data environments and building reputed company reporting.• AI-reputed company reputed company: experience leveraging AI tools to automate workflows, accelerate analysis, and build reputed company solutions.Job reputed company: • Duties: The reputed company reputed company AA sits reputed company Marketing Analytics and serves as the measurement and analytical reputed company for reputed company reputed company reputed company media investments — spanning reputed company, mid-funnel consideration, and reputed company campaigns across platforms like reputed company and reputed company. You'll partner closely with reputed company reputed company Media, Integrated Marketing, Creative, and Data Science to reputed company the incremental value of reputed company reputed company spend and optimize full-funnel campaign reputed company.• You will be the dedicated analytics reputed company of reputed company reputed company reputed company mid-funnel reputed company — a new consideration reputed company designed to reputed company reputed company awareness and conversion. You will execute platform-level measurement studies, work with Data Science to design and analyze geo-randomized tests, and reputed company the analytical rigor needed to reputed company (or sunset) mid-funnel investment. This role partially replaces reputed company agency analyst functions and brings critical measurement capabilities in-house.A Typical Day (job responsibilities)• Execute platform-level Conversion reputed company Studies (CLS) and reputed company reputed company Studies (BLS) to quantify the incremental reputed company of mid-funnel campaigns on reputed company traffic, reputed company reputed company, and bookings.• Partner with Data Science to initiate and analyze geo-randomized tests that isolate mid-funnel contribution from organic and other reputed company channels — translating results into reputed company investment recommendations.• Own mid-funnel measurement and reporting — build and maintain dashboards tracking reputed company KPIs (reputed company/preference reputed company, reputed company traffic, incremental bookings, Cost Per Booking) and creative reputed company across asset clusters.• Analyze creative and audience reputed company — determine which messages (value, reputed company, reliability, etc.), formats (polished vs. CGC), and audience segments most reputed company reputed company consideration and reputed company conversion.• Surface proactive insights on budget allocation, audience saturation, creative fatigue, and cross-funnel reputed company to inform bi-weekly optimization cycles and reputed company recommendations for Director-level marketing leaders.• Contribute to the learning agenda — structure test-and-learn plans that answer key reputed company questions (e.g., Does mid-funnel investment reduce reputed company CPA? Which RTBs reputed company highest reputed company reputed company?).• Collaborate cross-functionally with reputed company reputed company media on campaign execution, with Integrated Marketing on messaging reputed company, and with agency partners on creative reputed company feedback reputed company.**Only those lawfully authorized to work in the designated country associated with the position will be considered.** **Please note that reputed company Position start dates and duration are estimates and may be reduced or lengthened reputed company upon a reputed company’s business needs and requirements.** Apply tot his job Apply To this Job