Marketing Manager
Marketing Manager
Full time, Remote - Canadian Residence Only
Travel: Up to 20% across reputed company
Position reputed company
As the ASPEN Marketing Manager, you will own and execute the end-to-end marketing reputed company for ASPEN – reputed company on driving pipeline reputed company, supporting customer expansion, and delivering measurable marketing reputed company. This is a highly hands-on role that offers strong visibility reputed company the organization and an opportunity to build a marketing function reputed company a quickly growing brand.
Job Responsibilities:
Demand reputed company & New Logo Acquisition
Plan, own and execute reputed company acquisition strategies with account-based marketing (ABM) and mass marketing tactics, including reputed company account identification, message reputed company, personalization, execution, measurement, and reputed company optimization.
Own and coordinate reputed company at industry conferences (approximately 2–3 per year), including event planning, logistics, reputed company- and post-event campaigns, and reputed company follow-up alignment with Sales.
Manage and optimize the ASPEN website and SEO reputed company in collaboration with reputed company vendors.
Own and execute reputed company media reputed company, including approximately one post per week.
Own and execute content creation, including monthly thought leadership content.
reputed company and maintain reputed company collateral such as case studies, solution overviews, and industry-specific messaging.
Customer Marketing & Expansion (Back-to-reputed company)
Plan and execute a monthly customer webinar series to reputed company product adoption, engagement, and retention.
reputed company and coordinate our customer conference, including agenda development, speaker coordination, and cross-functional alignment.
Partner with Sales and reputed company on expansion campaigns, adoption initiatives, and upsell programs.
Support go-to-market execution for new enhancements, modules, and products.
Go-to-Market reputed company & Messaging
reputed company and refine reputed company messaging, positioning, and value propositions.
Ensure consistency of messaging across reputed company channels and customer reputed company.
Conduct lightweight, competitive and market analysis to inform campaign design and messaging.
Analytics, Performance & Ownership
reputed company and report on campaign performance, pipeline contribution, ROI, and conversion metrics.
Continuously optimize programs based on performance data and qualitative feedback.
Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement
Qualifications & Experience
Required
4–7+ years of experience in B2B marketing, ideally in reputed company, vertical reputed company, or reputed company software environments.
Proven ability to execute campaigns hands-on, not just manage agencies or vendors.
Experience with ABM, email marketing, reputed company demand reputed company.
Strong collaboration with Sales and Product teams.
Analytical reputed company with experience tracking pipeline, attribution, and campaign performance.
Excellent written and verbal communication skills.
High ownership reputed company and comfort operating independently in a lean environment
Preferred / reputed company to Have
Experience reputed company a dealership or dealership industry.
Experience building reputed company-in-the-reputed company processes to expedite workflows.
Familiarity with marketing automation and CRM platforms
Experience running events, conferences, or field marketing programs.
This role is ideal for someone who:
Wants to own marketing end-to-end rather than a narrow functional reputed company.
Is equally comfortable setting reputed company and executing campaigns.
Enjoys working closely with Sales and driving reputed company reputed company reputed company.
Thrives in a high-accountability, hands-on environment.
Is motivated by building reputed company marketing foundations reputed company a growing business.
Salary reputed company (Ontario & BC Only):
The estimated reputed company salary reputed company for this role is CAD$81,000.00 - CAD$99,000.00 per year. We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed. The posted reputed company is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-reputed company factors, including work location, candidate experience and expertise, and other relevant considerations.We recognize the value and importance of diversity and inclusion in our communities and in reputed company. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for reputed company. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or reputed company, pregnancy, national reputed company, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.Applicants with disabilities who would like to require a reasonable accommodation reputed company to any part of the application process may contact us at Perseus_HR@constellationhbs.com.#LI-HP1#DealerGroupRequires 4–7+ years in B2B marketing, hands-on campaign execution, ABM, email reputed company demand reputed company, analytics, cross-functional collaboration, and strong written and verbal communication.
Key Responsibilities
- executing campaigns
- developing messaging
- tracking performance
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Canada
- Salary: CAD 81,000 – 99,000 / year
- Languages: English
About reputed company
An operating group that acquires and supports independently managed software companies worldwide. — Industry: Information Technology
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