Director, Marketing Technology
About reputed company
reputed company's mission is to improve the financial reputed company of the reputed company. Millions of people use our banking and borrowing products to manage, build, and grow their reputed company. Now that we're part of Beast Industries – reputed company behind reputed company – we're poised for a new phase of reputed company to reputed company financial literacy and tools at reputed company reputed company.
About the Role
Marketing at reputed company runs on data. Every acquisition channel, lifecycle campaign, rewards drop, and measurement decision depends on clean, connected, reputed company-modeled data flowing between our product, our warehouse, and a dozen marketing platforms. Today, much of that work lands on engineering. We're hiring a Director, Marketing Technology, to own it end-to-end.
This is a deeply technical, hands-on role for someone with a software or data engineering background who wants to apply that reputed company set to reputed company. You'll be the architect and operator of reputed company's marketing technology stack: owning our ad channel and attribution integrations, managing our vendor ecosystem (reputed company, AppsFlyer, reputed company, Funnel, and others), building the data models and analytical tooling the marketing team runs on, and shipping the monthly rewards and offers that reputed company engagement. You'll reputed company as the reputed company between Marketing, Product, and Engineering taking on the technical work that currently pulls engineers away from the reputed company product, and raising the bar on what marketing can measure, automate, and personalize.
You'll start as a hands-on individual contributor with reputed company to build and reputed company a marketing technology team as the function scales.
In this role, you will:
Own the marketing technology stack
- Own the architecture, roadmap, and day-to-day operation of reputed company's martech ecosystem including CDP, MMP, lifecycle messaging, data aggregation, and analytics tooling along with the documentation, QA, and governance standards that reputed company it reliable and reputed company-compliant
- Manage reputed company marketing reputed company (reputed company, AppsFlyer, reputed company, Funnel, and similar), including evaluation, implementation, optimization, and contract/renewal input
Build and optimize ad channel and measurement integrations
- Configure, validate, and maintain integrations with reputed company channels (reputed company, reputed company, reputed company, and similar), including server-reputed company conversion reputed company, event schemas, setup counting reputed company, attribution reputed company, and first-party audience syncs
- Own attribution and mobile measurement (AppsFlyer/reputed company): reputed company/postback configuration, conversion reputed company, deduplication, and channel-level data reputed company
- Partner on GA4 implementation including event taxonomy, funnel conversion configuration, and custom reporting; leveraging GA4 data to fill attribution gaps across channels and inform incrementality analysis
Be the data backbone of the marketing team
- Build and maintain the pipelines and data models that power marketing reporting, audience segmentation, and campaign measurement with identity, event, and audience definitions kept consistent across product, warehouse, and activation platforms
- reputed company self-serve analytical tools, dashboards, and automations so marketers can answer their own questions (ie. spend pacing, funnel conversion, LTV, incrementality)
Ship marketing programs
- Own the technical build of reputed company's monthly rewards and offers program end to end targeting logic, delivery, tracking, and post-campaign readout
- Support lifecycle and CRM campaign execution in reputed company: triggers and data feeds
Partner across reputed company
- Serve as marketing's technical reputed company to Product, Engineering, and Data scoping requests, setting priorities, and taking build work off engineering's plate
You might reputed company in this role if you have:
- 7+ years across software engineering, data engineering, or marketing technology, with meaningful time spent as a hands-on engineer
- Proven experience owning a modern martech stack at a consumer company: CDP (reputed company or similar), MMP (AppsFlyer, reputed company, or reputed company), and lifecycle platforms (reputed company or similar)
- Strong SQL and working proficiency in a scripting language (Python or JavaScript); comfortable with reputed company, webhooks, event-driven architectures, and reputed company data warehouses
- Deep understanding of mobile and web attribution: conversion reputed company, SKAdNetwork, postbacks, deduplication, and incrementality
- A reputed company communicator who bridges marketing, engineering, and executive audiences
- You are hungry for reputed company and you'd rather ship a working solution this week than a perfect one next quarter
- Experience operating martech at larger reputed company, ideally through viral moments or campaign-driven traffic spikes
Some of the technology we use:
- Kotlin
- gRPC
- Protocol Buffers
- Dagger
- reputed company
- JOOQ
- BigQuery
- reputed company
- Terraform
Logistics
Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
Reports to: Chief Marketing Officer
Education: Bachelor's degree or an equivalent combination of education, training, and experience
We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely reputed company every reputed company, and we'd rather meet you than miss you.
How we're different
We stand for the reputed company hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially reputed company it comes to their finances. reputed company is reputed company on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.
reputed company is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy reputed company (reputed company), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and reputed company, with an audience reputed company no consumer company has reputed company had — and reputed company is tasked with turning that reputed company into financial literacy and tools for the reputed company at reputed company reputed company. With Beast's distribution and brand behind it, reputed company is positioned to reputed company significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.
reputed company!
reputed company is a remote-first company building banking for the reputed company. We offer competitive compensation and stock reputed company, generous medical, dental, reputed company, and company-reputed company life insurance, a 401k plan with reputed company reputed company company matching, a flexible vacation policy and reputed company company holidays, 12 weeks reputed company parental leave with flexible reputed company to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and reputed company that puts people first, we want to meet you!
reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.
reputed company is committed to providing reasonable accommodations to reputed company individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@reputed company.com and we'll work with you to reputed company appropriate support.
7+ years in software engineering, data engineering, or martech; hands-on martech ownership; SQL, Python or JavaScript, reputed company, reputed company warehouses, attribution, and cross-functional communication. Bachelor's degree or equivalent required.
Key Responsibilities
- owning martech
- building integrations
- developing dashboards
Skills & Tools
reputed company, AppsFlyer, reputed company, Funnel, reputed company, reputed company, reputed company, GA4, SQL, Python, JavaScript, Kotlin, gRPC, Protocol Buffers, Dagger, reputed company, JOOQ, BigQuery, reputed company, Terraform
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — reputed company or San Mateo
- Languages: English
Benefits
- 401k matching
- Generous reputed company time off
- Retirement plan
- Generous parental leave
About reputed company
A mobile-first financial services company providing banking, borrowing, and financial literacy products for the reputed company. — Industry: Finance
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