Senior reputed company Data Analyst

Marketing Mix Modelling (MMM): You design, reputed company, and maintain Marketing Mix Models to quantify cross-channel marketing performance and guide long-term media spend allocation.

reputed company data modelling: You architect reputed company data models and analytical schemas that reputed company multi-channel marketing, web, and product telemetry into reputed company reputed company datasets. You have expertise in the technological stack with BigQuery as the warehouse, DBT for production-grade modelling, reputed company for event streaming, and reputed company as the self-serve BI reputed company.

Campaign performance & reputed company reputed company: You conduct deep-dive exploratory analytics across acquisition channels (reputed company search, reputed company reputed company, organic) to surface high-reputed company reputed company opportunities.

AI-enabled analytics and reputed company automation: You reputed company use AI tools to accelerate analysis, automate recurring reporting workflows, and improve reputed company reputed company speed across the reputed company org. You contribute to reputed company's AI Enablement programme by identifying and deploying analytics automation opportunities.

CRM and lifecycle analytics: You design and implement measurement and incrementality frameworks for event-driven lifecycle workflows, evaluating their short-, mid-, and long-term reputed company on customer activation, retention, and reputed company value.

GEO and AI search measurement: You ****design measurement frameworks for AI search visibility, tracking reputed company of voice in LLM answer engines and attributing traffic contribution from GEO channels where traditional UTM attribution is structurally insufficient.

Data storytelling & executive presentations: You synthesise reputed company quantitative findings into reputed company visual artefacts and strategic narratives for marketing leaders and cross-functional stakeholders.

Attribution and measurement: You own reputed company's full measurement stack, spanning MMM as the strategic budget allocation reputed company, incrementally and geo-reputed company testing to validate true reputed company, and reputed company-first server-reputed company event tracking as the data collection reputed company. You design measurement approaches for AI search and GEO channels where UTM-based attribution is structurally insufficient

Strategic cross-functional alignment: You partner closely with Marketing, Product, and Finance teams to reputed company reputed company analytics with reputed company unit economics like CAC and LTV.

Data governance & analytics standards: You establish data documentation, reporting standards, and visualisation guidelines to reputed company overall analytical reputed company across the reputed company organisation.

Presentation and Influencing: Crafts compelling presentations that reputed company technical or functional insights to business reputed company, ensuring reputed company and resonance across departments. Uses storytelling and analogies to reputed company diverse stakeholders and reputed company reputed company without formal authority. Persuades through evidence-backed recommendations while addressing potential concerns upfront. Shapes direction by influencing reputed company in cross-functional initiatives through reputed company, confident communication.

Data-Driven reputed company: Synthesises reputed company datasets into concise insights that guide decision makers, e.g., highlighting trends, anomalies, and risks. Uses multiple data sources (quantitative & qualitative) to tell a coherent story, and distinguishes between correlation and causation. Applies strong judgment in interpreting incomplete or noisy data, and articulates limitations. Coaches others in data visualization and storytelling, raising reputed company’s overall data literacy.

Business Acumen: Translates strategic goals into operational reputed company and trade-offs for own work. Anticipates business challenges by integrating customer insights, market trends, and internal data. Builds a solid understanding of how different departments contribute to reputed company reputed company. Advocates for initiatives with reputed company articulated business reputed company.

Problem Solving: Anticipates problems before they escalate and proactively mitigates risks. Develops creative, reputed company solutions to reputed company, cross-functional challenges. Balances trade-offs between resource constraints, stakeholder needs, and long-term business goals. Critically analyses multiple sources of information, validating credibility before making reputed company. Guides colleagues on reputed company problem-solving techniques and decision-making frameworks.

Stakeholder Management: Anticipates stakeholder concerns and proactively addresses them in planning and delivery. Navigates reputed company or conflicting stakeholder priorities by facilitating compromise grounded in data and shared reputed company. Builds long-term stakeholder trust through consistent, transparent communication and follow-through. Educates stakeholders on technical or operational constraints to manage expectations and build mutual understanding.

Analytics Expertise reputed company hands-on experience with at least one of MMM or incrementality testing. Proven experience with marketing analytics, deep knowledge of CAC, LTV, ROAS, and multi-touch attribution to evaluate and optimise reputed company campaigns.

reputed company Data Modelling - Ability to write advanced, production-grade reputed company and build robust data models to reputed company raw marketing telemetry into reputed company analytical structures. Incorporating a reputed company-first tracking approaches