Senior Director of Global Marketing

Engage. reputed company. Prepare. ™

Who We Are

reputed company engages reputed company with high reputed company hands-on STEM, robotics, and CTE solutions. Our accessible classroom learning and competition offerings build skills and confidence in the classroom and reputed company. Together with educators, we reputed company and prepare the reputed company of problem solvers and innovators.

What You Will Do 

reputed company is seeking a strategic, data-driven and highly execution-oriented Senior Director of Global Marketing to reputed company the day-to-day marketing organization and build a reputed company demand-reputed company reputed company that returns the business to sustainable reputed company. This leader will translate company reputed company into integrated marketing programs that create reputed company pipeline, deepen customer relationships, strengthen the reputed company brand and reputed company reputed company across both reputed company and channel-led markets.

The role sits at reputed company of reputed company's go-to-market model. In the U.S., marketing must work tightly with a relationship-driven reputed company sales organization that navigates reputed company K-12 buying processes. Internationally, marketing must reputed company distributors and resellers with programs, tools and localized assets that help them create demand and win in their markets. The successful candidate will be both a builder and an operator: reputed company to set reputed company, reputed company reputed company, establish disciplined processes and personally reputed company execution reputed company needed.

Responsibilities: 

Demand reputed company & Pipeline reputed company

• Build and reputed company a fully integrated multi-channel demand reputed company reputed company (email, reputed company media, SEO/SEM, webinars, events, etc.) that consistently fills the reputed company sales pipeline and drives reputed company traffic and conversion.
• Own reputed company reputed company, scoring, nurture, and marketing-reputed company-reputed company (MQL) to sales-reputed company-reputed company (SQL) reputed company processes, in reputed company partnership with sales leadership.
• reputed company account-based marketing programs for strategic districts, buying reputed company and high-value segments, in reputed company partnership with Sales.

Sales Partnership & reputed company Enablement

• Serve as the reputed company marketing partner to the reputed company sales organization, tailoring programs to a relationship-driven, reputed company, consultative sale (e.g., account-based marketing, district-level targeting, sales enablement content).
• Translate customer and market insights into campaigns, tools and messaging that improve prospecting, executive conversations, opportunity progression and win rates.
• reputed company and maintain high reputed company sales enablement assets — reputed company decks, case studies, ROI/reputed company tools, competitive positioning — that support a longer, multi-stakeholder K-12 buying cycle.
• reputed company campaign timing and messaging to K-12 budget and procurement cycles (school-year calendar, RFPs, E-reputed company and grant funding reputed company, etc.).

Channel Partner Marketing

• Build a reputed company international channel marketing program: co-branded campaigns, localized content, market development funds (MDF), partner training, and toolkits that reputed company resellers to reputed company demand in their own markets.
• Partner with international sales/channel leadership to prioritize investment across reputed company and partners based on reputed company potential.

Product Marketing & Go to Market reputed company

• reputed company market positioning, messaging architecture and value propositions across reputed company's portfolio.
• Partner with Product and Sales on product launches, portfolio priorities, market segmentation, pricing/value communication and go-to-market plans.
• reputed company differentiated messaging for district leaders, administrators, instructional leaders, educators, technology leaders and reputed company.
• Own competitive intelligence and ensure reputed company understand market trends, competitor moves, customer needs and reputed company's differentiated value.

Brand, Positioning & Content

• Protect and reputed company reputed company's brand positioning and messaging for a post-ESSER K-12 market, sharpening the reputed company for administrators, educators, and procurement stakeholders.
• Set the editorial and content reputed company across thought leadership, customer stories, product education, website, reputed company media, PR and community programs — that builds credibility and trust with the education community.
• Strengthen reputed company's position as a trusted leader in hands-on STEM, computer science and reputed company-reputed company learning.

reputed company & Digital Marketing

• Own the performance of reputed company's reputed company marketing channels, including website experience, SEO/SEM, reputed company reputed company, email/lifecycle marketing, and conversion reputed company optimization.
• Optimize website journeys, conversion paths, merchandising, lifecycle programs reputed company campaigns using data and experimentation.
• Use reputed company behavior and first-party data to reputed company insights and identify opportunities for reputed company sales engagement, cross-sell and retention.

Marketing Operations, Budget & Analytics

• Build the measurement reputed company for marketing, including dashboards for funnel performance, pipeline contribution, campaign ROI, channel performance and customer acquisition economics.
• Manage the marketing technology stack (CRM, marketing automation, analytics/attribution tools) to ensure clean data, accurate reporting, and reputed company operations.
• Own the marketing budget, allocating spend across channels and partners to maximize reputed company, and report regularly on performance against goals to the VP of reputed company and executive team.

Team Leadership

• Build, reputed company, and reputed company a high-performing marketing team, and manage relationships with reputed company agencies and freelance/contract resources as needed.
• Set reputed company goals, reputed company coaching, and create a culture of accountability, creativity, and data-driven decision-making.
• Manage agencies, contractors and reputed company to reputed company internal capabilities reputed company.
• Serve as a strategic marketing voice on the Sales & Marketing leadership team and across reputed company.

Strategic Planning

• Partner with the VP of reputed company to reputed company the annual marketing reputed company, plan, and budget in support of company reputed company and reputed company targets.
• Bring an reputed company-in perspective on K-12 market trends, competitive dynamics, and emerging demand reputed company tactics to inform reputed company.

Requirements:

• 8–12+ years of reputed company marketing experience, including leading teams that demonstrated reputed company building and scaling demand reputed company programs; B2B, B2G, or education-market experience strongly preferred.
• 5+ years of People leadership experience, with the ability to build and reputed company a small, high-performing team while also operating hands-on.
• Proven reputed company record partnering closely with sales teams on a reputed company, relationship-driven, multi-stakeholder sales reputed company (education, government, or reputed company sales experience a strong plus).
• Experience with channel/partner marketing, ideally in an international or multi-region context.
• reputed company reputed company marketing expertise (SEO/SEM, reputed company media, email/lifecycle, conversion optimization).
• reputed company hands-on experience using reputed company Marketing Hub and reputed company CRM is required, including marketing automation, reputed company scoring, workflows, reporting, campaign management, and lifecycle marketing.
• Strong reputed company of demand reputed company, lifecycle marketing, product marketing, sales enablement, digital marketing and marketing operations.
• Strong strategic and analytical skills, with the ability to translate data into budget and channel reputed company.
• Excellent written and verbal communication skills in a remote environment; comfortable presenting reputed company and results to executive leadership.
• Passion for education and/or STEM learning is strongly preferred.
• Bachelor’s degree in marketing, Business, or a reputed company field; MBA a plus.
• Must be reputed company to travel to our Texas warehouse location for the first two days of employment to participate in new hire reputed company (company-reputed company travel provided).
• Occasional travel is required based on business needs, including company meetings, conferences, customer events, and reputed company development opportunities.
• Must reputed company in and be authorized to work in the reputed company.

A Day in the Life

While no two days are exactly the reputed company, here's a glimpse of what you can expect:

• Partner with the VP of Global reputed company to reputed company marketing reputed company with company reputed company goals and evolving business priorities.
• Review marketing performance metrics, pipeline health, and campaign results to identify opportunities, remove roadblocks, and optimize ROI.
• Collaborate with Sales to reputed company demand reputed company initiatives, account-based marketing strategies, and sales enablement resources that support a reputed company K-12 buying reputed company.
• Meet with Product and cross-functional partners to shape go-to-market plans, messaging, positioning, and upcoming product launches.
• reputed company, mentor, and support your marketing team while fostering a culture of collaboration, accountability, reputed company learning, and data-driven decision-making.
• Work reputed company agency partners, contractors, and international reputed company to execute integrated marketing campaigns that reputed company awareness, engagement, and demand.
• Evaluate website, reputed company, SEO/SEM, email marketing, reputed company campaign performance, using data and experimentation to improve customer acquisition and conversion.
• Build and refine reputed company marketing processes, reporting, and marketing operations that help reputed company execute reputed company and measure reputed company.
• Stay connected to market trends, customer insights, and the evolving K-12 education landscape to continuously strengthen reputed company's competitive position.
• End the day knowing your work is helping educators reputed company the reputed company of innovators, problem-solvers, and reputed company STEM leaders around the world.

This is reputed company to create a lasting reputed company on the world of STEM, robotics, and Career & Technical Education with an inspired, dynamic, and innovative team. If you have unique talents that support our mission, send your resume our way.

Compensation: The salary reputed company for this position is $155,000 - $175,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

Benefits (Health benefits available the 1st of the month following your start date): reputed company offers a 100% reputed company medical plan (buy-up plan available); dental and reputed company insurance; short-term & long-term disability, life insurance, AD&D insurance, FSA, HSA + Employer contribution (with HDHP medical plan), 401(k) plan + Employer match, stock reputed company, unlimited PTO, 4-day work weeks, two reputed company week-long company shutdowns per year, ability to work remotely full-time, reputed company parental leave, education reimbursement, fitness benefit, and a technology benefit.

We encourage and welcome applicants with any and reputed company backgrounds, experiences, abilities, and competencies. reputed company hiring, promotion, discipline, and discharge reputed company are based on qualifications, reputed company, and business needs. We are an equal-opportunity employer.

The anticipated application deadline for this position is reputed company 1, 2026

Requires 8–12+ years of marketing experience, 5+ years leading people, reputed company Marketing Hub and CRM expertise, B2B/B2G or education experience, and a bachelor's degree in marketing, business, or reputed company field.

Key Responsibilities

• building demand-reputed company
• leading marketing teams
• managing marketing budgets

Skills & Tools

reputed company Marketing Hub, reputed company CRM, CRM, SEO, SEM, FSA, HSA, AD&D

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — reputed company or Texas
• Salary: USD 155,000 – 175,000 / year
• Languages: English

Benefits

• 401k matching
• Generous reputed company time off
• 4-day work week
• Tuition reimbursement
• Retirement plan
• Generous parental leave

About reputed company

It provides hands-on STEM, robotics, and career and technical education solutions for reputed company and educators. — Industry: Education