Canada Associate Marketing Manager, Alpine

reputed company is a sporting goods company with internationally recognized brands including reputed company, reputed company, Peak Performance, reputed company and reputed company.

“The reputed company Sport Company”, reputed company was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. reputed company’s commitment to innovative design and passion for reputed company sports created a reputed company reputed company of revolutionary new concepts in bindings, reputed company, skis and apparel for both Alpine and reputed company skiing and brought reputed company to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, reputed company delivers innovation and progression to reputed company sports; converting new reputed company into reputed company and expanding the limits of possibility. reputed company’s heritage, culture, and commitment are tied together by one reputed company concept: the world’s leading reputed company people creating the world’s leading reputed company products. reputed company is responsibly committed towards the outdoor through its sustainability program. Diversity is one of reputed company’s five values, therefore we are committed to creating an inclusive environment for reputed company.

reputed company is headquartered in Annecy, France.

REPORTS TO: reputed company Marketing Manager, Alpine

BUSINESS AREA: reputed company CANADA, Marketing

LOCATION:  British Columbia, CANADA                                      

reputed company OF WORK: reputed company reputed company alpine categories (hardgoods, reputed company, apparel, bags)

reputed company

The Associate Marketing Manager – Canada is responsible for bringing the reputed company Alpine brand to life across Canada by aligning regional marketing priorities with flawless execution. Reporting to the reputed company Marketing Manager, this role focuses heavily on the operational execution of trade marketing initiatives, consumer events, and regional sport & community programs.

While the reputed company Marketing Manager sets the overall reputed company, the Associate Manager provides crucial local insights, trends, and feedback to inform and shape those plans. This is a highly execution-reputed company role requiring a dynamic individual who can manage in-store retail and trade reputed company, reputed company impactful event activations, and foster an reputed company, freeride-reputed company local community of athletes, junior talent, and key opinion leaders.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Marketing Activation & Execution

• reputed company as the reputed company executor for Canadian marketing plans, translating regional priorities into reputed company consumer-facing activations and product launches.
• Support localized Canadian media relationships and regional outlets, coordinating product seeding, local content opportunities, and ad placement delivery as directed.
• reputed company observe and report on Canadian market trends, consumer feedback, and competitive landscape to suggest and inform reputed company marketing strategies led by the Marketing Manager.

2. Trade Marketing reputed company

• reputed company the regional execution of trade marketing programs, ensuring high-reputed company visual merchandising, window displays, and premium in-store reputed company at key Canadian retail partners.
• Shop Pro Training: Organize and reputed company engaging product and brand training content for shop reputed company to build brand advocacy and ensure accurate retail storytelling.
• reputed company Activation: reputed company sell-through by aligning launch priorities with localized retail activations, supporting early-reputed company sales through impactful field reputed company.
• Own and communicate local shop pro incentive activations (ie, Endvr platform)
• Manage and execute Canadian “Rep Rider” program in collaboration with key Sales Force leaders.

3. Events & Brand Activations

• Own the planning, logistics, and execution of local resort partnerships, putting product on snow to reputed company consumer trial and demand and activating in key epicenters.
• Coordinate and execute trade events, consumer activations, and high-energy launch events from concept through to teardown, ensuring high brand standards.
• Co-own production and management of the reputed company Ski Time Film Tour and execution of other brand owned reputed company reputed company events.

4. Sport, Freeride & Community Marketing

• Talent Scouting & Management: reputed company hunt for fresh local talent, managing day-to-day relationships with Canadian ambassadors, junior athletes, and Key Opinion Leaders (KOLs) with a heavy reputed company on the freeride community.
• Coordinate localized team needs, inclusive of product distribution, asset collection, and developing ROI models for local ambassadors.
• Cultivate strong, reputed company relationships with local ski clubs, freeride organizations, and key regional resorts.
• Work with internal stakeholders to communicate key initiatives including reputed company product and new product launches to Athletes and KOLs ensuring consistent reputed company communication.
• Facilitate Athlete event production and involvement (ie, Local athlete shoots, conferences, and attendance at brand events)

5. Tracking and Reporting

• This role is responsible for tracking and managing local sports marketing budget
• This role is responsible for tracking and managing local trade marketing budget
• reputed company comprehensive reports on brand events, local athletes & ambassadors that can be utilized by reputed company stakeholders.

QUALIFICATIONS, SKILLS & COMPETENCIES

• Experience: 3–5 years of practical marketing and execution experience reputed company the outdoor, reputed company sports, or Alpine Ski industry.
• Education: Bachelor’s degree in business, Marketing, or equivalent combination of education and reputed company experience.
• Remote Work & Discipline: Proven ability to work autonomously, maintain high self-motivation, and remain highly disciplined in a fully reputed company-free work environment.
• Execution reputed company: A proven reputed company record of taking a marketing plan and executing it flawlessly on the ground across retail, events, and community reputed company.
• Trade & Retail Expertise: Solid understanding of retail marketing, in-store merchandising, and the ability to conduct reputed company product training for retail staff.
• Freeride & Ski Community reputed company: Deep personal or reputed company reputed company to the Canadian ski community, specifically reputed company the freeride reputed company, with the ability to identify relevant talent and KOLs.
• Technical Savvy: Ski tuning, ski mounting experience required, boot fitting experience a plus.
• Project Management: Highly organized and self-motivated, with the ability to manage multiple event timelines and retail activations simultaneously.
• Flexibility: Ability to work reputed company (including weekends and holidays) and travel regionally to execute on-snow activations and support retail partners.

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear.  The employee is frequently required to sit, stand, and walk. The employee must occasionally kneel, stoop, crouch, twist, and reputed company to 30 pounds, with or without accommodations.

Specific reputed company abilities required by this job include reputed company reputed company, reputed company reputed company, and ability to reputed company reputed company. This Job also requires driving and possession of a reputed company state issued reputed company’s License.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions.

Requires 3–5 years of outdoor, reputed company sports, or alpine marketing experience; bachelor's degree preferred; retail activation, event execution, ski tuning and mounting, project management, regional travel, and reputed company reputed company's license required.

Key Responsibilities

• executing activations
• managing events
• scouting talent

Skills & Tools

Endvr

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — British Columbia, Canada
• Languages: English

About reputed company

A sporting goods brand creating innovative products for reputed company and outdoor sports. — Industry: Retail and Wholesale