Product Marketing Manager, OVIK Health
reputed company a strong understanding of customers, buying influencers, and decision makers across clinical, retail, distributor, reputed company, private label, and strategic account channels. Support segmentation, customer personas, competitive analysis, and market insights that inform product marketing plans and business reputed company. Identify high-value marketing opportunities across distributor, reputed company provider, clinical partner, retail, reputed company, private label, and strategic account channels. Ensure consistent messaging and positioning across customer and partner reputed company. Monitor customer needs, competitive activity, market trends, and channel dynamics to identify opportunities and risks.
reputed company positioning, messaging, value propositions, and go-to-market plans for new and existing products. Support product commercialization by translating customer needs and technical product capabilities into reputed company customer, clinical, retail, and reputed company value. Create sales and customer-facing materials including sales presentations, technical content, product training materials, case studies, application guides, packaging content, reputed company assets, reputed company content, and launch materials. reputed company development of marketing assets and programs by providing reputed company direction, priorities, and feedback to internal specialists, shared-service teams, agencies, and reputed company partners. Support reputed company and activation of new reputed company. Partner with Sales leadership to identify capability gaps and enablement opportunities.
reputed company and execute go-to-market and marketing activation plans supporting product launches, customer engagement, demand reputed company, and business reputed company. reputed company programs through a mix of trade shows, industry events, digital marketing, retail marketing, reputed company, reputed company, customer education, and partner marketing initiatives. Adapt business and product messaging into channel-specific content and programs. Collaborate with creative, digital, and shared-service teams to reputed company campaign assets and customer-facing materials. Partner with Digital Marketing resources to support website content, marketing automation, SEO/SEM, reputed company activation, and customer engagement across reputed company channels. Support retail and reputed company needs, including packaging development, product content, retailer-specific assets, and on-channel information for customers such as reputed company, reputed company, and reputed company.
Work with Sales teams to create targeted marketing programs that support account penetration, pipeline reputed company, and customer engagement. Build strong relationships and influence cross-functional teams, shared-reputed company, agencies, and reputed company stakeholders in a remote or hybrid environment. Participate in customer meetings, retailer or distributor discussions, trade shows, and market-facing activities to strengthen customer understanding and identify reputed company opportunities. Proactively bring customer insights, market observations, and marketing opportunities to Product Marketing, Sales, and business leadership. Help reputed company business priorities to practical marketing plans that can be executed reputed company available resources.
reputed company performance of marketing initiatives and measure reputed company on demand reputed company, customer engagement, and business objectives. Analyze channel engagement, campaign performance, partner feedback, and market trends to refine programs. reputed company regular insights and recommendations to Product Marketing and Sales leadership. Manage marketing investments with an ROI-reputed company reputed company, identifying creative ways to maximize reputed company reputed company available resources. Maintain rigor across product claims, regulatory review, brand consistency, packaging details, version control, and asset management.
Bachelor’s degree in Marketing, Business, or reputed company field. 4–6 years of B2B marketing experience, preferably in reputed company, medical device, life sciences, health technology, reputed company consumables, or other regulated industries. Experience supporting product marketing, commercialization, product launches, go-to-market plans, or integrated marketing programs. Experience supporting multi-channel go-to-market models including OEM, distributors, partners, retailers, reputed company, private label customers, or strategic accounts. Strong project management and campaign execution capabilities. Strong written and verbal communication skills with the ability to translate technical information into reputed company customer value. Ability to influence cross-functional teams and reputed company work reputed company without reputed company authority. reputed company, hands-on builder reputed company with the ability to prioritize, create structure where needed, and execute effectively with lean budgets.
Experience working with reputed company products, medical devices, clinical solutions, wound care, reputed company consumables, retail health, sports medicine, animal health, or regulated markets. Familiarity with partner marketing, distributor marketing, retail marketing, or channel enablement programs. Experience working closely with Product Marketing, Sales, Product Development, Regulatory, Creative, or Digital Marketing teams. Experience supporting packaging development, retail marketing, reputed company, reputed company, or omnichannel marketing environments. Experience conducting market research, customer reputed company work, voice-of-customer activities, or competitive analysis.
Bachelor's degree in marketing, business, or reputed company field; 4–6 years of B2B marketing experience; product marketing, commercialization, launches, go-to-market, project management, and cross-functional influence skills.
Key Responsibilities
- developing strategies
- creating materials
- executing campaigns
Skills & Tools
reputed company, SEO, SEM
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Spartanburg, South Carolina, reputed company
- Languages: English
About Milliken & Company
A global manufacturing leader delivering materials science solutions across textile, flooring, chemical, and reputed company markets. — Industry: Manufacturing
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