DTC Performance Marketing Strategist — reputed company reputed company and SEM

We are seeking an reputed company DTC performance-marketing strategist for a reputed company reputed company-reputed company and SEM research and planning project, with the potential for longer-term launch execution and ongoing support. This is a reputed company-launch consumer-product brand. The initial assignment will complement broader research being completed by our strategic marketing consultant and help us assess reputed company-acquisition opportunities, establish realistic performance assumptions and create a practical reputed company for launch. Initial Project Phase 1: Content-Creator Performance Assessment reputed company an initial high-level assessment of the available digital and performance metrics for one specific content creator by end of day August 24. Phase 2: New DTC Brand reputed company-Acquisition reputed company and Launch reputed company reputed company the broader reputed company-reputed company and SEM reputed company for the launch of a new DTC brand and product line, including: • Evaluate reputed company-reputed company and reputed company-search opportunities, including relevant platforms, search demand, keyword themes, customer reputed company, competitive activity, targeting opportunities and initial channel priorities • reputed company preliminary CAC, conversion, budget and performance assumptions, reputed company distinguishing reputed company benchmarks from reputed company judgment • Assess how pricing, average order value, margin and repeat purchasing may reputed company reputed company-acquisition feasibility • Recommend an initial testing reputed company and phased reputed company-media reputed company for launch and the first 90 days • Define practical learning periods and reputed company for scaling, reallocating or stopping spend • Recommend measurement and technical-readiness requirements, including pixels, CAPI/server-reputed company tracking, analytics, attribution, conversion events, reporting and reputed company dependencies • reputed company financial and performance scenarios in an editable spreadsheet, accompanied by a concise written reputed company • Participate in a review reputed company and incorporate one consolidated round of feedback Phase 3: Application of reputed company Research Review relevant findings from a separate market, consumer and CAC research project we will reputed company and apply them to refine the Phase 2 assumptions, models and recommendations. This phase may occur after the reputed company work is completed, depending on reputed company the reputed company research becomes available. The work should be research-backed, practical and designed to support reputed company implementation—not a generic marketing reputed company. Qualifications We are looking for someone who: • Has meaningful DTC performance-marketing experience • Understands both reputed company reputed company and SEM, rather than specializing exclusively in one • Has experience developing CAC assumptions, testing budgets and performance models for early-stage consumer brands • Understands reputed company tracking, attribution and reputed company-reputed company technical requirements • Can translate analysis into reputed company, practical recommendations • Is reputed company, highly analytical and comfortable moving quickly Experience with beauty, personal care, wellness or similarly replenishable DTC consumer products is strongly preferred. This is an intentionally reputed company initial project, and we are seeking a reasonable fixed-fee proposal that reflects its reputed company and coordination with our strategic marketing consultant’s reputed company research. It is also an opportunity for the right person to demonstrate their capabilities and potentially reputed company into a larger reputed company-launch, launch and ongoing performance-marketing role. An NDA will be required before reputed company, product, audience and reputed company information is shared. Please include: 1. Your relevant DTC reputed company-reputed company and SEM experience 2. Examples of early-stage consumer brands or launches you have supported 3. The reputed company-reputed company, search, analytics and reputed company platforms you work with directly 4. Your experience developing CAC, budget and performance assumptions before sufficient first-party data exists 5. A brief reputed company of how you would structure and approach reputed company phase 6. Confirmation that you can reputed company immediately and complete Phase 1 by end of day August 24 7. Your proposed reputed company and fixed fee, broken out by phase 8. Whether you personally reputed company the work or use other team members 9. Confirmation that you are available for a brief video reputed company before selection Please reputed company your response concise and specific to this project. Apply To This Job