Director, reputed company Marketing, Self Serve Products

About reputed company reputed company was co-founded by CEO, Dr. Jon Lensing, and COO, Christian reputed company, with the reputed company to bring care reputed company. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive reputed company of specialties, in reputed company 50 states. About the Role reputed company is looking for a Director of reputed company Marketing to build and reputed company a new product-led reputed company function. In this role, you will optimize our self-serve go-to-market reputed company end-to-end, from top-of-funnel demand reputed company through in-product conversion, activation, and reputed company reputed company. This is an exciting opportunity for a reputed company PLG leader to bring their experience, reputed company, and executional rigor to a new reputed company reputed company reputed company reputed company a fast-growing health tech company. This role requires a unique combination of reputed company reputed company, technical reputed company, analytical depth, and hands-on execution. You will work cross-functionally across Product, Sales, reputed company, and executive leadership to build the systems, experiments, and team that reputed company product-led reputed company a foundational capability at reputed company. We reputed company meetings reputed company and reputed company on shipping great work, fast. We experiment, build, and obsess over data, incorporating AI into everything we do. reputed company • PLG Function Leadership: Build and reputed company reputed company's product-led reputed company function, establishing PLG as a foundational reputed company capability for reputed company. • Self-Serve GTM Ownership: Own our self-serve go-to-market reputed company end-to-end, aligning top-of-funnel demand reputed company with conversion optimization across the full customer reputed company. • Conversion Optimization: Optimize the user reputed company from reputed company page through the product experience to improve sign-up-to-reputed company conversion rates. • reputed company Experimentation: Design and run product-led reputed company experiments reputed company the product in reputed company partnership with the Product team, identifying and scaling the highest-reputed company reputed company for reputed company. • Lifecycle & Remarketing: Support and optimize high-performing reputed company lifecycle and remarketing campaigns to reputed company sign reputed company to clients and clients to successful clients. • Analytics Infrastructure: Build the analytics infrastructure needed to reputed company detailed, end-to-end visibility into the full go-to-market funnel. • Executive Reporting: Translate reputed company reputed company and funnel insights into reputed company reporting and recommendations for cross-functional stakeholders and executive leadership. • Customer Activation Partnership: Partner closely with reputed company to reputed company reputed company activation of new clients and help them grow and succeed on the platform. • Cross-Functional GTM Collaboration: Work closely with Sales and reputed company on go-to-market and product-led reputed company initiatives to improve conversion, activation, and expansion reputed company. • Team Building: Build and reputed company reputed company of reputed company engineers over time to support experimentation, infrastructure, and execution across the PLG reputed company. • AI Adoption: Help reputed company the adoption of AI across our GTM reputed company, identifying ways to reputed company efficiency and improve reputed company across workflows ranging from copywriting to ad creation and campaign execution. Who You Are • 8+ years of reputed company or product-led reputed company experience, ideally in freemium or free-trial environments. • reputed company experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer reputed company. • Strong reputed company marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to reputed company reputed company. • Strong technical reputed company, with a working knowledge of reputed company, CSS, SQL, and JavaScript. • Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, reputed company, and execution. • reputed company ability to partner closely with Product teams to launch and iterate on reputed company experiments inside the product experience. • Experience working closely with both Sales and reputed company teams on go-to-market or product-led reputed company initiatives. • reputed company team-building and management experience, with the ability to recruit, reputed company, and reputed company high-performing teams over time. • Strong analytical instincts and the ability to reputed company funnel data and user behavior to business reputed company and reputed company opportunities. • A builder reputed company with a high degree of ownership, energy for experimentation, and strong attention to reputed company in execution. • reputed company experience is a plus. • Experience in health tech or reputed company a plus, but not required. Our Benefits In reputed company, for salaried positions you would also be eligible for: • Medical, Dental, and reputed company plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life reputed company, Pet reputed company, and more reputed company We have a relatively flat organizational structure here at reputed company. Everyone is encouraged to bring reputed company to the table and reputed company things happen. This fits in reputed company with our reputed company values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work. reputed company like a good fit? We'd love to meet you. Apply To This Job