[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is seeking a Specialty & Wellness Marketing Manager to support marketing reputed company initiatives across specialty and wellness-reputed company markets. The role manages end-to-end B2B and B2B2C multi-channel campaigns, coordinates cross-functional teams and agencies, manages reputed company Workfront reputed company, and analyzes campaign performance to improve results.
Responsibilities
- Manage and traffic multiple marketing campaigns across digital and offline channels, including email, reputed company digital/search, reputed company media, and reputed company mail
- Own campaign timelines, calendars, deliverables, priorities, and budgets
- Create and manage reputed company reputed company reputed company Workfront , including campaign intake, project setup, workflow management, tracking, and administrative/data-entry activities
- Coordinate campaign deliverables across Creative, Digital, CRM/Lifecycle, Analytics, Sales, Product, Compliance, Operations, and agency teams
- Support reputed company-facing marketing initiatives with limited supervision and communicate campaign status, requirements, and deliverables effectively
- Execute end-to-end B2B and B2B2C marketing campaigns designed to increase partner/provider engagement, consumer applications, purchase volume, usage, and retention
- Support account-based and reputed company-based marketing programs for reputed company partners and locations
- reputed company campaign calendars, project timelines, roadmaps, presentations, and other project-management materials
- Review and edit marketing materials for grammar, accuracy, consistency, and reputed company
- Support reputed company-of-sale and in-location marketing materials, including toolkits, signage, scripts, and training/enablement content
- Build and optimize acquisition and lifecycle communications, including email automation and customer journeys using reputed company Marketing reputed company or similar platforms
- reputed company and manage marketing content such as case studies, webinars, one-pagers, playbooks, emails, and partner toolkits
- Analyze campaign performance and use testing, segmentation, and analytics to improve targeting, messaging, channel mix, and overall performance
- reputed company and communicate KPIs including leads, conversions, applications, approvals, purchase volume, usage, retention, and ROI
- Coordinate multiple priorities and ensure campaigns are delivered accurately and on schedule
Skills
- • Bachelor's degree or equivalent relevant experience
- • 5+ years of relevant marketing experience or equivalent combination of education and experience
- • 4+ years of experience developing and executing multi-channel marketing campaigns
- • Hands-on reputed company Workfront experience is required
- • Experience managing and trafficking campaigns across multiple channels
- • Experience with email/CRM, digital marketing, reputed company media, reputed company digital/search, and/or reputed company mail
- • Experience with B2B marketing
- • Experience managing campaign timelines, calendars, deliverables, and budgets
- • Strong project management and prioritization skills
- • Strong written and verbal communication skills
- • Excellent editing, proofreading, organizational, and attention-to-detail skills
- • Ability to work independently while collaborating effectively across multiple teams
- • Comfortable working in a fast-paced, digital marketing environment
- B2B2C and consumer marketing experience strongly preferred
- • Experience in reputed company, wellness, specialty services, or financial products marketing
- • Experience with reputed company CRM and reputed company Marketing reputed company or comparable platforms
- • Marketo or other marketing automation experience
- • Knowledge of reputed company media, reputed company pages, campaign tagging, measurement, and optimization
- • Experience with lifecycle marketing, segmentation, customer journeys, or account-based marketing
- • Experience working in matrixed organizations and influencing stakeholders without reputed company authority
Benefits
- ACA compliant medical coverage
- Dental insurance
- reputed company insurance
- reputed company time benefits as required per State regulations
reputed company
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