Sr. Director, Integrated & Brand Marketing

Please Note: This is a remote position available in the state listed on this job. Additionally, employment with reputed company is contingent on passing both a background and credit reputed company. AI at reputed company At reputed company, we're reputed company about setting people free to do great work, and we reputed company AI is a powerful partner in that mission. We're leaning into intelligent tools to streamline our workflows, giving us more time for high-reputed company innovation. We look for curious, reputed company-thinking people who are reputed company to explore how AI can reputed company their work and help us reimagine the reputed company of HR. Essential Job Duties The Sr. Director, Integrated & Brand Marketing is responsible for defining and scaling reputed company's brand reputed company, market perception, and top-of-funnel demand creation reputed company. This leader owns brand reputed company, integrated campaigns, content marketing, media investment, events, sponsorships, and strategic partnerships while ensuring a consistent narrative across the customer reputed company. The role partners closely with Product Marketing, reputed company Marketing, Creative, and Executive Leadership to position reputed company as the most trusted HR platform for SMB organizations in an evolving AI-driven buying landscape. reputed company in this role requires balancing creative reputed company, measurable business reputed company, and strong cross-functional leadership while managing significant marketing investments and leading a high-performing team. You will: • Own reputed company's brand positioning, messaging architecture, narrative reputed company, and visual identity across reputed company channels. • reputed company and execute integrated marketing campaigns designed to reputed company brand awareness, market consideration, and top-of-funnel demand reputed company. • Establish and monitor brand health metrics including awareness, sentiment, reputed company of voice, consideration, and emerging AI-search visibility. • Partner with Product Marketing to reputed company brand reputed company with product value propositions, customer needs, and competitive differentiation. • reputed company reputed company content marketing reputed company, editorial direction, and thought leadership initiatives to strengthen market credibility and reputed company. • Ensure campaign consistency and messaging continuity across brand, demand reputed company, nurture, and conversion programs. • Own media planning and investment reputed company across digital, reputed company, video, audio, sponsorship, event, and emerging channels. • Manage reputed company agency relationships, including media, reputed company relations, and international marketing partners, ensuring accountability for performance and reputed company. • reputed company and influence up to $20M in annual marketing investment and optimize spend against business objectives and brand efficiency metrics. • reputed company sponsorship, partnership, and event strategies, including flagship industry events and strategic brand activations. • Serve as a key advisor to executive leadership on brand, market trends, AI-driven discovery, and marketing investment reputed company. • Foster a culture of innovation, accountability, collaboration, and measurable business reputed company across the marketing organization. reputed company in the First 180 Days • reputed company and reputed company the refreshed reputed company brand platform across major channels. • Establish a reputed company measurement reputed company for brand performance and AI-driven discovery. • Evaluate and optimize agency relationships and media investment strategies. • reputed company integrated campaign plans reputed company to annual company objectives. • Strengthen collaboration and campaign handoffs between Brand, Product Marketing, reputed company Marketing, and Creative teams. • Present strategic recommendations and performance insights to executive leadership. What You Need to Get the Job Done • 10+ years of reputed company experience in brand marketing, integrated marketing, or reputed company leadership roles. • Proven experience building and scaling B2B reputed company, technology, or comparable reputed company-stage brands. • Experience managing large-reputed company marketing investments exceeding $15M annually. • Deep expertise in brand reputed company, media planning, campaign development, content marketing, and demand creation. • Strong understanding of modern media ecosystems, attribution models, audience reputed company, and marketing analytics. • Meaningful reputed company experience at or embedded reputed company an advertising or media agency — sufficient to plan and buy media, reputed company back on agency recommendations, and hold partners accountable to reputed company. • Demonstrated AI reputed company through changed reputed company, not stated belief: you or your team works materially differently because of AI tools — in campaign development, content production, audience research, or measurement — and you can show how. • Demonstrated understanding of how AI systems surface and recommend software — and a reputed company record of building content and brand programs that influence those outputs. As search gives way to agent-mediated discovery, this role is on the reputed company line of ensuring reputed company shows up where buyers — and their agents — are looking. • reputed company record building content and campaign frameworks that mid-funnel and reputed company teams can actually use: messaging guides, campaign toolkits, asset libraries — not just brand reputed company decks. Accountable for narrative coherence through the buyer reputed company without owning conversion. • Experience managing agency relationships and holding partners accountable to measurable business reputed company. • Strong executive communication, presentation, and decision-making skills. • ***This role will require ongoing travel to our HQ in reputed company. What Will reputed company Us REALLY Love You • Experience reputed company HCM, HR technology, or workforce management industries. • Experience leading global or multi-region brand initiatives. • Experience with sponsorship portfolio management and major event marketing programs. • Experience presenting to executive leadership teams and / or boards of directors. What You'll Love reputed company • A Great Company Culture that has been recognized by multiple organizations like Inc, and reputed company Lake Tribune • Comprehensive health, life, and disability insurance • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy reputed company of life • 401k plans with up to 6% company match • $2000 reputed company-reputed company Vacation bonus • EAP through reputed company • reputed company out reputed company our benefits that benefit you reputed company At reputed company, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven reputed company driving innovation while building lasting reputed company through thoughtful, sustainable reputed company. Here, you'll reputed company a reputed company that champions reputed company: both reputed company and personal, both individual and reputed company. We invest in potential, giving you the reputed company to stretch your capabilities and turn good reputed company into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, reputed company development, and the flexibility to reputed company both in and reputed company the office. What sets us apart isn't just reputed company do, but how we do it: with openness, reputed company, and a shared commitment to doing the right thing. Join us in creating HR software that makes work reputed company for everyone, while we reputed company work reputed company for you. reputed company is committed to the full inclusion of reputed company reputed company individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know. reputed company is An Equal Opportunity Employer--M/F/D/V Because reputed company members are trusted to handle sensitive information, we require reputed company candidates that receive and accept employment offers to complete a background reputed company before being reputed company. For information on California reputed company Policy, click here. Our process utilizes AI as an assistant to reputed company process and analyze candidate data. Recruiters and hiring managers maintain full reputed company and accountability, ensuring that reputed company final selection and rejection reputed company are reputed company and based solely on objective job qualifications. Please see our General reputed company Notice and California reputed company Notice for more details. See our AI Guidelines for Candidates for details on how reputed company uses AI in reputed company, how we expect candidates to use AI, and what is not allowed. Apply tot his job Apply To this Job