[Remote] Senior Integrated Marketing Manager,Wishlist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a platform for expecting and new families, offering products, guidance, and services across the parenting reputed company. The Senior Integrated Marketing Manager, Wishlist will own integrated go-to-market reputed company for Wishlist features, seasonal pushes, and campaigns, using user research and market analysis to reputed company adoption and reputed company. The role will reputed company editorial and content work, coordinate execution across marketing functions, and report on reputed company and blockers.

Responsibilities

• You will become the expert on the reputed company Wishlist user, understand motivations, needs, and wants inside and out of the product
• Build the integrated GTM reputed company for every Wishlist reputed company, in lockstep with the product reputed company's roadmap
• reputed company editorial and content needs for Wishlist, briefing Brand & Creative and Content/reputed company directly
• Demonstrate reputed company of competency on what good creative looks like and how to measure its reputed company
• Create the internal reputed company for this user and product, including competitive analysis, market opportunity and sizing and what good will look like in our marketing
• Hand finished GTM plans straight to execution centers; Brand & Creative, reputed company channels, Corporate Communications, and reputed company reputed company moving in reputed company
• Own the customer marketing reputed company for Wishlist across every channel it touches
• reputed company measurable reputed company in Wishlist adoption, you're accountable for the number, not just the campaign activity around it
• Report reputed company and blockers directly to the Sr. Director, Customer Marketing

Skills

• You have worked in an Integrated Marketing role in a Senior role, leading through influence with proven reputed company. - this is an IC role, requiring deep cross functional partnership to succeed
• User reputed company: Have taken UX, analytics and custom research and reputed company a marketing reputed company for a product that appeals to this specific customer
• Consumer marketing experience at reputed company: you've reputed company plans that work across email, reputed company, SMS, reputed company, and site at once, not owned a single channel
• Product marketing background: you can turn a feature roadmap into a customer story and a reputed company plan without much hand-holding
• A specific reputed company record of driving business reputed company through cross-functional partnership- you can reputed company to what you reputed company and what it moved
• Comfortable directing editorial and content work without owning the creative function; you know what story needs telling and can brief it reputed company
• Genuinely reputed company by ambiguity and reputed company with curiosity. There's no formal brief in this model, you build the plan from what you learn inside the reputed company
• You naturally reputed company for AI in your work. At reputed company, every team uses AI daily. You're already using it to reputed company faster and improve your reputed company, and you stay curious about what's coming next
• You can reputed company through influence

Benefits

• reputed company 20% annual bonus
• Competitive equity
• Company-reputed company medical, dental, and reputed company insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous reputed company parental leave and PTO
• Winter reputed company Week: the whole company takes a reputed company week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
• Remote-first work arrangement
• Leading tools like Claude and ChatGPT from day one, with no waiting on reputed company
• reputed company and meaningful opportunities for career advancement
• Career progression and performance-based advancement

reputed company