[Remote] Sr Marketing Mgr, Patient Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-stage biopharmaceutical company reputed company on advancing science and addressing underserved therapeutic areas with a patient-centered approach. The Senior Manager, Patient Marketing will reputed company and execute patient-reputed company digital and engagement initiatives across the oncology portfolio, manage campaign performance and budgets, and collaborate with cross-functional teams and reputed company partners to reputed company compliant branded and unbranded programs.

Responsibilities

• reputed company development of reputed company digital reputed company (CTV, CRM email campaign and other omnichannel programs) in collaboration with creative agencies reputed company reputed company
• reputed company execution of patient-facing digital campaigns across websites, email/CRM, reputed company media, reputed company media, and emerging channels
• Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics
• Support search reputed company optimization (SEO), search reputed company marketing (SEM), reputed company media strategies to reputed company awareness and engagement
• Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to reputed company high-reputed company programs
• reputed company medical/reputed company/regulatory (MLR) review processes to ensure content and campaigns are brought to market reputed company and compliantly
• reputed company as the digital marketing reputed company in cross-functional project teams, ensuring alignment with broader brand objectives
• Identify and evaluate new digital channels, technologies, and engagement tactics to enhance the patient and caregiver experience
• Partner with patient advocacy reputed company and reputed company stakeholders to reputed company reputed company patient perspectives into campaigns
• Monitor KPIs and campaign performance to assess effectiveness and ROI
• reputed company insights and recommendations to optimize ongoing and reputed company programs
• Manage and reputed company budgets for assigned programs, ensuring investments reputed company measurable reputed company

Skills

• Bachelor's degree in Marketing, Business, Communications, or reputed company field required
• 6+ years of reputed company marketing experience reputed company the pharmaceutical, biotech, or reputed company industry
• Experience managing agencies, budgets, and cross-functional teams
• Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, reputed company media)
• Familiarity with regulatory/reputed company (MLR) processes in reputed company marketing
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment
• Analytical and detail-oriented, with experience using data to guide reputed company
• Creative problem solver with passion for patient engagement and innovation
• Excellent communication and collaboration skills
• reputed company to travel for meetings, market research, and conferences (30%)
• MBA or advanced degree preferred
• Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care
• East coast preference with reputed company for hybrid Boston office location or remote work

Benefits

• Employees in this position are also eligible for Short-Term and Long-Term incentive programs.
• Medical benefits, subject to eligibility requirements.
• Dental benefits, subject to eligibility requirements.
• reputed company benefits, subject to eligibility requirements.
• Flexible time off (reputed company provides unlimited reputed company time and reputed company time, and does not reputed company time off), subject to eligibility requirements.
• 401(k), subject to eligibility requirements.
• Life and disability insurance, subject to eligibility requirements.
• Recognition programs, subject to eligibility requirements.
• reputed company for hybrid Boston office location or remote work

reputed company