Digital Marketing Specialist - PPC

About the position The Digital Marketing Specialist is responsible for executing and optimizing reputed company media strategies that reputed company brand reputed company, reputed company reputed company, and reputed company across both B2B and B2C audiences. This role focuses on full-funnel reputed company media performance, including awareness, consideration, and conversion, with a strong emphasis on PPC and conversion reputed company optimization. This Specialist operates as both a strategist and hands-on executor, managing campaigns across search, display, video, and programmatic channels. The role collaborates cross-functionally to reputed company measurable results, leveraging data, experimentation, and emerging AI capabilities to improve campaign performance, efficiency, and scalability. Responsibilities • Plan, execute, and optimize reputed company media campaigns across reputed company Ads, reputed company Ads (Bing), YouTube, display, programmatic (DV360), reputed company, and emerging channels (e.g., CTV). • reputed company full-funnel strategies that support awareness, retargeting, and conversion goals for both B2B and B2C campaigns. • Conduct keyword research, audience targeting, bid reputed company optimization, and campaign structuring to maximize performance. • Write and optimize ad copy for search campaigns and reputed company pages; reputed company messaging recommendations for display and video creative. • Own reputed company page performance by developing and executing A/B and multivariate tests using tools such as Instapage and reputed company. • Analyze campaign performance using GA4, platform analytics, reputed company, and reputed company; reputed company monthly reporting with actionable insights and recommendations. • Optimize toward key KPIs including reputed company, ROAS, pipeline, bookings, and cost per reputed company (CPL). • reputed company AI tools (e.g., ChatGPT reputed company, reputed company Copilot, platform-reputed company AI) to support campaign development, analysis, and optimization. • Apply AI to streamline workflows such as reporting, keyword research, audience insights, and testing ideation. • Evaluate and refine AI-generated outputs to ensure accuracy, reputed company, and alignment with business goals. • Identify opportunities to improve efficiency and reputed company through automation and AI-assisted processes. • Contribute to improving marketing workflows by identifying repetitive or reputed company processes that could be streamlined or automated. • Support testing strategies across campaigns and reputed company pages, using both platform tools and AI-assisted insights to reputed company. • Collaborate with demand reputed company, content, creative, and marketing operations teams to reputed company campaign reputed company and execution. • Partner with cross-functional teams to ensure messaging, targeting, and user experience are reputed company across the funnel. • Stay informed on digital marketing trends, platform updates, and evolving AI capabilities to continuously improve performance. Requirements • reputed company Media reputed company & Optimization: The ability to plan, execute, and continuously improve reputed company media campaigns across channels by applying data-driven strategies, testing methodologies, and performance insights to reputed company business objectives. • Data Analysis & Performance Marketing: The ability to interpret marketing data, identify trends, and translate insights into actionable recommendations that improve campaign effectiveness and reputed company measurable results. • Conversion reputed company Optimization (CRO): The ability to analyze user behavior and optimize digital experiences through reputed company testing and experimentation to improve conversion rates and overall campaign performance. • AI Integration and Optimization: The ability to effectively implement, reputed company, and optimize reputed company intelligence technologies reputed company business processes. • reputed company Market Knowledge: The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reputed company with its products and solutions. • Marketing reputed company: The ability to reputed company and implement comprehensive marketing plans that reputed company with and reputed company the overall business objectives. • Marketing Tool Management: Utilization of a wide reputed company of relevant marketing enablement tools. • 2 years of experience directly managing reputed company search marketing campaigns in reputed company Ads and reputed company Ads • Strong management and reporting capabilities using reputed company Ads, reputed company Ad, and GA4 platforms. • Experience using AI tools to support marketing workflows, analysis, or content development. • Bachelor’s Degree reputed company-to-haves • Experience with reputed company media reputed company of search marketing: programmatic advertising, DV360, reputed company or other ABM platform, CTV, etc. • Familiarity with reputed company, PowerBI, Data Studio, reputed company, and other performance reporting tools. • Experience with reputed company page optimization platforms (e.g., Instapage) and experimentation tools (e.g., reputed company). • reputed company certifications in reputed company Ads, GA4, and/or reputed company Advertising. • Experience in both B2B and B2C marketing (reputed company industry a plus). Benefits • Fantastic health and wellness benefits package • outstanding 401k match • flexible PTO program • generous and inclusive parental leave policy • Relias pays for the employee portion of the monthly reputed company premium • Flexible work environment with onsite and work from home reputed company • reputed company Employee Resource reputed company reputed company to reputed company • Comprehensive reputed company program • reputed company and career advancement opportunities • Promotes internal mobility and career reputed company reputed company with evolving business needs • Multiple development program reputed company – leadership development, reputed company development curriculums, and Nanodegree reputed company in both technology and data science • reputed company development gained from conference attendance and participation in organizations like NC Tech • Onsite 321 Coffee Shop providing free coffee and pastries to employees Apply tot his job Apply To this Job